How do you acquire authoritative links for B2B SEO?

1 Create valuable content

The first and most important step to acquire authoritative links is to create valuable content that solves your audience's problems, educates them, or entertains them. Content can be in various formats, such as blog posts, ebooks, white papers, case studies, infographics, videos, podcasts, or webinars. The key is to make your content relevant, engaging, and original, so that other websites will want to link to it as a source of information or inspiration.

2 Promote your content

Creating valuable content is not enough. You also need to promote it to the right people and platforms that can amplify your reach and exposure. You can use various channels, such as email, social media, forums, groups, or communities, to share your content with your target audience, influencers, journalists, or industry experts. The goal is to build relationships and generate interest in your content, so that you can earn organic links or ask for them politely.

3 Guest post on authoritative websites

Another effective way to acquire authoritative links is to guest post on authoritative websites in your niche or related niches. Guest posting allows you to showcase your expertise, provide value to a new audience, and get a link back to your website in your author bio or within the content. However, you need to do your research and find websites that have high domain authority, relevant traffic, and editorial standards. You also need to pitch them with a compelling topic and write a high-quality article that matches their tone and style.

4 Leverage existing relationships

You can also acquire authoritative links by leveraging your existing relationships with your customers, partners, suppliers, vendors, or industry associations. You can ask them to link to your website from their testimonials, case studies, references, or resources pages. Alternatively, you can offer them a link exchange, where you link to their website from your content and they do the same for you. However, you need to make sure that the link exchange is relevant, natural, and beneficial for both parties.

5 Use linkable assets

Linkable assets are resources that are highly useful, informative, or entertaining for your audience and niche. They can be tools, calculators, templates, guides, surveys, reports, or infographics that provide value and attract links from other websites. You can create linkable assets based on your audience's needs, challenges, or interests, and promote them to relevant websites that might find them helpful or interesting. You can also use tools like HARO, SourceBottle, or Q&A sites to find opportunities to provide your linkable assets as answers or solutions.

6 Monitor and analyze your links

The final step to acquire authoritative links is to monitor and analyze your links regularly. You can use tools like Google Search Console, Ahrefs, or Moz to track your link profile, measure your link performance, and identify your link opportunities and threats. You can also use these tools to spy on your competitors' links and learn from their strategies and tactics. By monitoring and analyzing your links, you can optimize your link building efforts, avoid penalties, and improve your B2B SEO results.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?