Illustrating how design patterns can influence SEO and content strategy in IA, let’s look at some websites that use them effectively. For example, Airbnb uses a card design pattern to display its listings, which enables users to compare different options and find the best one. Each card displays a photo, title, rating, price, and location of the listing, as well as a link to view more details or book it. The cards are also responsive and adaptable to various screen sizes and devices. This pattern helps Airbnb create content that is attractive, informative, and actionable while optimizing its site for search engines by providing relevant and structured information. Amazon uses a filter design pattern to help users narrow down their search results. Users can filter by categories, brands, prices, ratings, features, etc., and the filters dynamically adjust based on the user’s query and selection. This design pattern helps Amazon create content that is relevant, personalized, and useful while optimizing its site for search engines by providing specific and accurate information. Wikipedia utilizes a breadcrumb design pattern to help users and search engines understand the hierarchy and structure of its site. Users can see the path to the current page and its relation to the rest of the site while search engines can index and rank pages according to their importance and relevance. This design pattern helps Wikipedia create content that is clear, consistent, and authoritative while optimizing its site for search engines by providing logical and contextual information.