How do complementary colors work in design?

1 What are complementary colors?

Complementary colors are based on the subtractive color model, which means that they are created by mixing different amounts of cyan, magenta, and yellow pigments. The primary colors in this model are red, yellow, and blue, and the secondary colors are green, orange, and purple. The complementary colors are those that are across from each other on the color wheel, such as red and green, yellow and purple, and blue and orange. When placed next to each other, complementary colors create a strong contrast and make each other stand out.

2 How to use complementary colors in design?

Complementary colors can be used in design to create visual interest, harmony, and balance, as well as convey a mood, emotion, or message. For instance, red and green are often used for Christmas themes, yellow and purple for royalty or elegance, and blue and orange for warmth or energy. To use complementary colors effectively in design, you should choose one color to be dominant and the other to be accent. This will help to avoid overwhelming the eye and create a hierarchy of elements. You can also use different shades, tints, and tones of the complementary colors to create variety and depth. Neutral colors like white, black, or gray can also soften or enhance the contrast. Furthermore, you should use complementary colors sparingly and strategically; they can be used to highlight important information, create focal points, or draw attention to calls to action.

3 What are some examples of complementary colors in design?

Complementary colors are widely used in different types of design, such as logo design, web design, poster design, or packaging design. For instance, the logo of FedEx utilizes purple and orange to create a memorable and distinctive identity; purple representing innovation and creativity, while orange symbolizing speed and delivery. Similarly, the website of Spotify uses green and red to create a lively and engaging interface; green symbolizing music and freshness, while red embodying passion and excitement. Additionally, the poster of The Incredibles implements blue and orange to create a dynamic and heroic impression; blue representing stability and trust, while orange signifying action and adventure. Lastly, the packaging of Lays employs yellow and purple to create a tempting and appetizing appeal; yellow representing happiness and freshness, while purple embodying flavor and quality.

4 What are the benefits of complementary colors in design?

Using complementary colors in design can create a strong visual impact, enhance readability and clarity, evoke emotions and feelings, and reinforce the brand identity. These colors can catch the eye of the viewer, helping to match the purpose and message of the design. Complementary colors offer many benefits for design and have the potential to make a powerful statement.

5 What are the pitfalls and mistakes of complementary colors in design?

Using complementary colors in design can pose some challenges and risks, such as creating a harsh or clashing effect if used too much or too evenly. Additionally, they can cause eye strain and fatigue if not balanced with neutral or analogous colors. Furthermore, complementary colors can create confusion and distraction if not aligned with the context and audience of the design. Lastly, they can reduce the accessibility and inclusivity of the design if not tested for color blindness and contrast ratio.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?