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How did desktop publishing revolutionize the print industry in the 1980s?

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Desktop publishing, or DTP, is the process of creating and printing documents using a computer, a software application, and a printer. DTP allows anyone to design, layout, and produce high-quality publications without the need for a professional printing service. But how did DTP revolutionize the print industry in the 1980s? In this article, we will explore the origins, the innovations, and the impacts of DTP on the print media landscape.

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1 The origins of DTP

DTP emerged in the early 1980s as a result of the convergence of several technological developments. The first was the invention of the laser printer, which enabled fast and high-resolution printing of text and graphics. The second was the introduction of the graphical user interface, or GUI, which made it easier to manipulate images and fonts on a computer screen. The third was the development of software applications that allowed users to create and edit documents using various tools and features. Some of the pioneers of DTP software were Apple, Adobe, and Aldus, who launched products such as Macintosh, PostScript, and PageMaker.

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Harley King

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Another early software was Ventura Publisher. I used it in 1988 to layout training workbooks which saved the company hundreds of dollars.

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2 The innovations of DTP

DTP brought several innovations to the print industry that changed the way publications were designed, produced, and distributed. One of the main innovations was the concept of WYSIWYG, or what you see is what you get, which meant that users could preview how their documents would look on paper before printing them. Another innovation was the ability to use different fonts, colors, styles, and graphics to create more attractive and diverse layouts. A third innovation was the integration of text and images, which enabled users to combine words and pictures in creative and expressive ways. A fourth innovation was the flexibility and versatility of DTP, which allowed users to create various types of publications, such as newsletters, flyers, brochures, magazines, books, and more.

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Jo-Ellen Kenney
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DTP changed everything for me. Before, I had to lay out systems manuals by hand: type the pages, add screen shots and number them using letraset, rapidograph pens and lots of white tape. Everything was laid out by hand. It was laborious to lay out a 200 page manual and keep it updated. Not only did it change systems manuals for me, it changed my career path. I was a desktop publisher for 30+ years.

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3 The impacts of DTP

DTP had significant impacts on the print industry and the society in the 1980s. One of the main impacts was the democratization of publishing, which meant that anyone with a computer, a software, and a printer could create and print their own publications without relying on a professional printer or a publisher. This opened up new opportunities for self-expression, communication, education, and entrepreneurship. Another impact was the diversification of publishing, which meant that users could create and print publications that catered to different audiences, interests, niches, and markets. This increased the variety and quality of print media available to consumers. A third impact was the transformation of publishing, which meant that users could experiment with new formats, styles, genres, and modes of delivery. This challenged the conventions and standards of print media and stimulated innovation and creativity.

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Susmita Dutta

Wall Street Journal and USA Today Bestselling Author | TEDx Speaker | LinkedIn Top Voice | Founder | Award-winning Bestselling Author | Expert Speakers Bureau | Book Writing and Publishing Specialist | C Level strategist
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In the early days of DTP, witnessing the democratization of publishing was remarkable. Previously, professional printing was a significant barrier. DTP changed the game! With just a computer, software, and a printer, anyone could create and print their own flyers, newsletters, or even books. This opened doors for self-expression, niche publications, and even new businesses to flourish. DTP wasn't just about efficiency; it was about empowering individuals and fostering creativity within the world of print.

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Ole Petter Pedersen

Editor in chief/CEO of the Norwegian energy daily Europower.
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Sure, DTP was a huge step as it moved power away from the typographers to the newsdesk, and it was great fun. But overall, printing and distribution stayed the same. So it was overall small change compared to what was to follow.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Matthew Alexander

Housing Specialist, Local Reporter & Blogger, Student
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DTP has re-democratized the Press, starting with the explosion of low-cost print publications in the 80s and 90s and leading right into the digital publishing revolution.

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Pat McKenna
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Desktop publishing resulted mass layoffs of unionized typographers and paste-up artists. Often page design suffered as professionals with decades of experience were replaced with recent high school grads who received several weeks of training of Aldus PageMaker.

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How did desktop publishing revolutionize the print industry in the 1980s?

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1 The origins of DTP

2 The innovations of DTP

3 The impacts of DTP

4 Here’s what else to consider

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