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How can your peers help you improve your internal communication tactics?

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Internal communication is a vital skill for any professional, especially in a remote or hybrid work environment. It helps you share information, collaborate with others, and build trust and engagement. But how do you know if your internal communication tactics are effective and appropriate for your audience and purpose? One of the best ways to improve your internal communication skills is to seek feedback and evaluation from your peers. In this article, you will learn how to do that and why it is beneficial for your personal and professional development.

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David Grossman

LinkedIn Top Voice. CEO @ The Grossman Group | Internal and leadership communications

1 Why peer feedback matters

Peer feedback is the process of giving and receiving constructive criticism and praise from your colleagues or peers. It can help you improve your internal communication tactics in several ways. First, it can provide you with a different perspective and insight into how your messages are received and understood by others. Second, it can help you identify your strengths and weaknesses and areas for improvement. Third, it can boost your confidence and motivation by acknowledging your achievements and encouraging your growth.

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Jeanne Harmor

Director of Communications | North Carolina Forestry Association
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In my experience, the strategy that guides internal communications tactics is always changing based on the needs, behaviors, and interests of employees. The ways team members receive communication and the ways they prefer to communicate can be different from one person to another, which is why it is important to periodically solicit their feedback. Their feedback is the driving force behind the success of internal communications. If the plan isn't currently working for them, allow their feedback to serve as a guide to pivot in the areas that need improvement. When feedback is heard and acted on, team members feel valued and appreciated.

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Evren Do?an? ?oker

Corporate Communications and Digital Marketing Consultant | Content Marketer | Event Designer | Trainer
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Peers can contribute to improving internal communication tactics by providing constructive feedback on messaging clarity, relevance, and overall effectiveness. Encouraging an open dialogue allows for diverse perspectives, helping identify blind spots and refine communication strategies. Collaborative brainstorming sessions and regular updates on industry trends can further enhance the team's collective communication skills, fostering continuous improvement.

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2 How to ask for peer feedback

Asking for peer feedback can be challenging, especially if you are not used to it or if you fear negative reactions. However, there are some tips that can help you overcome these barriers and make the most of the feedback process. First, be clear about your goals and expectations. Explain why you want feedback, what kind of feedback you need, and how you will use it. Second, be specific and focused. Choose one or two aspects of your internal communication tactics that you want to improve, such as clarity, tone, or structure. Third, be respectful and open-minded. Listen to your peers' opinions and suggestions, thank them for their time and input, and avoid being defensive or argumentative.

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Cindy Heigl
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Our favorite (and most successful) way to request feedback has been the Outlook "Poll" tool. This makes it quick and easy for teammates to respond. The poll tool can be found in the insert tab or the options tab (with the voting buttons tool).

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3 How to give peer feedback

Giving peer feedback can be equally challenging, especially if you want to be honest and helpful without hurting or offending your peers. However, there are some guidelines that can help you provide effective and constructive feedback that can enhance your peers' internal communication tactics. First, be timely and relevant. Give feedback as soon as possible after the communication event, and focus on the most important and actionable points. Second, be balanced and specific. Highlight both the positive and negative aspects of your peers' communication, and provide concrete examples and evidence. Third, be supportive and respectful. Use a polite and friendly tone, avoid personal attacks or judgments, and offer suggestions and resources for improvement.

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Lorena L.

Digital Marketing & Communications Strategist | Driving Brand Value & Stakeholder Engagement | Internal & Business Communications | Change Management Communications | Messaging, Content Marketing, Lead Generation | AI
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Whether it is giving or asking for feedback, consider organizing a round table or forming a council to provide a thorough evaluation of all points of view. This ensures that all opinions are heard, valued, and taken into account together. The collaborative environment of varied perspectives will actively listen and commit to implementing valuable suggestions, while ideas that do not currently or prospectively correspond with the objectives are evaluated and politely set aside. This method effectively enhances internal communication tactics. Record the agreement for distribution to participants. Receiving or giving feedback shouldn’t be a daunting task, but rather an exciting opportunity to take team efforts to the next level. ??

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4 How to use peer feedback

Receiving and giving peer feedback is not enough to improve your internal communication tactics. You also need to use the feedback in a meaningful and productive way. Here are some steps that can help you do that. First, review and reflect on the feedback. Summarize the main points, identify the patterns and themes, and evaluate the validity and usefulness of the feedback. Second, plan and act on the feedback. Set realistic and specific goals, prioritize the areas for improvement, and implement the changes and strategies suggested by the feedback. Third, monitor and measure the feedback. Track your progress and results, seek additional feedback, and celebrate your achievements and learning.

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5 How to create a peer feedback culture

Peer feedback can be more effective and rewarding if it is part of a regular and ongoing practice rather than a one-time or occasional event. To create a peer feedback culture in your workplace, you need to foster a positive and supportive environment that values and promotes learning and improvement. Here are some ways that can help you do that. First, model and encourage peer feedback. Demonstrate your own commitment and openness to feedback, and invite and recognize your peers' feedback. Second, establish and follow feedback norms and standards. Agree on the purpose, frequency, and format of feedback, and use clear and consistent criteria and tools. Third, facilitate and participate in feedback activities. Create opportunities and spaces for feedback, such as meetings, surveys, or online platforms, and engage actively and constructively in feedback exchanges.

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6 How to benefit from peer feedback

Peer feedback can be a powerful tool for improving your internal communication tactics, but only if you use it wisely and effectively. To benefit from peer feedback, you need to have a growth mindset and a positive attitude. Here are some benefits that you can expect from peer feedback. First, you can improve your communication skills and performance. Peer feedback can help you enhance your clarity, relevance, and impact of your messages, and adapt your communication style and strategies to different situations and audiences. Second, you can strengthen your relationships and collaboration. Peer feedback can help you build trust, respect, and rapport with your peers, and foster a sense of teamwork and cooperation. Third, you can advance your career and personal development. Peer feedback can help you identify your potential and opportunities, and support your learning and growth goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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David Grossman

LinkedIn Top Voice. CEO @ The Grossman Group | Internal and leadership communications
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Peer feedback is helpful but what’s more useful is feedback from the target audience. Was the tactic delivered how the audience wanted to receive it? Was the message relevant to the audience? Was the action requested acted on? Communication at its finest is about moving people to action - that’s the audience - to create business value.

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How can your peers help you improve your internal communication tactics?

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3

4

5

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1 Why peer feedback matters

2 How to ask for peer feedback

3 How to give peer feedback

4 How to use peer feedback

5 How to create a peer feedback culture

6 How to benefit from peer feedback

7 Here’s what else to consider

Internal Communications

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How can your peers help you improve your internal communication tactics?

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3

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5

6

7

1 Why peer feedback matters

2 How to ask for peer feedback

3 How to give peer feedback

4 How to use peer feedback

5 How to create a peer feedback culture

6 How to benefit from peer feedback

7 Here’s what else to consider

Internal Communications

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