How can you write a winning property description?

1 Know your audience

Before you start writing, you need to know who you are writing for. Who are your target tenants? What are their needs, preferences, and expectations? What are the benefits and solutions that your property can offer them? By understanding your audience, you can tailor your property description to highlight the features and benefits that matter most to them, and use the language and tone that resonate with them.

2 Write a catchy headline

The headline is the first thing that potential tenants will see when they browse through property listings. It's your opportunity to grab their attention and entice them to read more. A catchy headline should be clear, concise, and descriptive. It should summarize the main selling points of your property, such as the location, size, style, or price. Avoid using vague or generic terms, such as "nice" or "spacious", and instead use specific and appealing adjectives, such as "stunning" or "cozy".

3 Use high-quality photos

A picture is worth a thousand words, especially when it comes to property marketing. Photos can make or break your property description, as they provide visual evidence of your property's features and condition. Use high-quality photos that showcase your property in the best possible light, and highlight its strengths and charm. Make sure the photos are well-lit, clear, and focused, and that they match the description. Avoid using photos that are blurry, dark, or misleading, and that show any clutter, damage, or personal items.

4 Highlight the benefits

When writing your property description, don't just list the features of your property, but also explain how they benefit your potential tenants. For example, instead of saying "large windows", say "large windows that let in plenty of natural light and offer scenic views". Instead of saying "hardwood floors", say "hardwood floors that add warmth and elegance to the space". By highlighting the benefits, you can show your potential tenants how your property can improve their lifestyle, comfort, and satisfaction.

5 Be honest and accurate

While you want to showcase your property's best features and benefits, you also want to be honest and accurate in your property description. Don't exaggerate or lie about your property's condition, size, or amenities, as this can backfire and damage your reputation. Be upfront about any flaws or drawbacks, such as noise, parking, or maintenance issues, and how you plan to address them. By being honest and accurate, you can build trust and credibility with your potential tenants, and avoid any unpleasant surprises or disputes later on.

6 Proofread and edit

The final step in writing a winning property description is to proofread and edit your text. Make sure your property description is clear, concise, and error-free. Check for any spelling, grammar, or punctuation mistakes, and correct them. Avoid using jargon, slang, or abbreviations, and use simple and direct language. Make sure your property description is consistent and coherent, and follows a logical structure. Use paragraphs, headings, and bullet points to break up the text and make it easier to read and scan.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?