How can you write technical social media content for non-technical audiences?

Explaining technical concepts to non-technical audiences involves breaking down complex ideas into simple terms. Use everyday language, avoid jargon, and focus on real-world examples to illustrate points. Keep sentences concise and engage the audience with relatable scenarios, ensuring clarity and accessibility in your communication.

Comece revisando o texto, substituindo os termos técnicos por sin?nimos (busque no site sin?nimos.com.br). Depois, diminua o tamanho das frases, utilize a voz ativa e inclua exemplos nos pontos mais complexos. Por fim, considere que o óbvio precisa ser dito. Explique siglas e inclua analogias para que uma crian?a de 10 anos consiga entender a explica??o.

Visualisation helps more than you know. Text alone won't cut it. Use photos and videos to bring the explanation to life. And make your content snackable. If you can't get it across in one concise post, make a thread (twitter), a highlight (Instagram) or a document (linkedin)

I've run into this problem writing about policy topics. You want to communicate and sound intelligent, so you start writing like you're target audience is your boss or colleagues. In most cases, though, especially on social media, you're trying to inform a wide audience. If you start talking about statutes and regulations with the general public, they might think you're smart. Unfortunately, they won't know what you're saying, or care. Avoiding jargon is a good rule in general unless it's for a technical audience. When you read something you've written, ask, "Would my grandmother understand this?" If not, you might be missing an important readers, and not just the elderly. If your audience is confused, they haven't failed; you have.

Keep it simple! If that’s not how you would explain it to your friends or family, then it’s probably not the copy for your audience.

Simplifying your language is important. Could you explain it to someone you just met? Could you see it on an advert when you're on the tube and understand it by the time you get off? But it's also important not to underestimate or condescend your audience.

I've never been a visual learner, so this one was harder for me to learn. If you show the average person a block of text and nothing else, they're overwhelmed. Even if you love to read, and even if they do, multimedia can make your writing much more accessible. Definitely don't drown your writing in charts, graphs and case studies, but find ways to sprinkle in a little for the visual learners. This is especially true of technical writing for a general audience. If you're explaining an idea that's difficult to understand, you want your readers to have the assistance they need readily available. Looking at a chart, graph or image gives your audience a little break from all the words and a little assistance with the subject.

Physical ways to break up the page (like images, boxed-out text, subheadings etc) are great as they make content more digestible, but even this won’t work if the content itself is dry. Ideas stick when we use familiar tropes to ‘hang’ them on — think stories, anecdotes, analogies, examples, even research studies and data. Ask: What is this like? What does it remind me of? What’s a story I could use that illustrates this? Even the most complex information can be made accessible when we appeal to the ideas and patterns our reader recognises.

Use the comic strip approach! When you couple colorful images and simplified and playful language and you'll reach and engage a much broader audience. You can teach nearly anything when your audience is entertained. Use Canva and generative AI tools to create your informative comic strip.

Emphasizing random features without connecting their value to your audience's goals is a mistake. Don't try to shift user behavior, lean into it and explain how the technology will make their goals more attainable.

Nobody wants to be just told about a problem. They don't want to be offered solutions at random either. What they really want to know is how reading what you've written can help them solve problems. Almost all products or services are created to improve a person's situation. If you know your audience, you should know what that situation is. Connect with them in a non-threatening way by describing the situation you want to solve for them first. After you put that familiar situation in their minds, then you can make them happy by presenting them with your tailored solution. Most people don't just hear about something and then find out how to get it. Make sure you tell your audience where to go and why it's important that they do so soon.

Understanding the WHY of the community you’re speaking to is important as well. Why do they want to know this information? This will give you a blueprint to the copy, visuals and everything in between. Understanding your audience is more than demographics it’s understanding the culture, societal and emotional lens they look through when taking in messaging / marketing.