How can you write search ad copy that targets customers in a specific language?

2 Use a professional translator

Unless you are fluent in the language of your target customers, you should avoid using automated translation tools or your own guesswork to write your search ad copy. These methods can result in errors, misunderstandings, and cultural insensitivity that can damage your brand reputation and trust. Instead, you should hire a professional translator who has experience and expertise in your industry and market. A professional translator can help you convey your value proposition, benefits, and call to action in a natural and persuasive way that resonates with your audience.

3 Optimize for keywords and length

One of the main goals of search ad copy is to match the intent and query of your potential customers. Therefore, you need to use the keywords and phrases that they are likely to type or speak when searching for your product or service. You can use tools like Google Ads or Bing Ads to find out the best keywords for your campaign and how competitive they are. You should also consider the length of your search ad copy, as different languages may have different word counts and character limits. You want to make sure that your search ad copy is concise, informative, and visible on the SERPs.

4 Test and refine your search ad copy

Writing search ad copy that targets customers in a specific language is not a one-time task. You need to monitor, measure, and optimize your search ad copy performance over time. You can use tools like Google Ads or Bing Ads to run experiments and split tests to compare different versions of your search ad copy and see which one generates more clicks, conversions, and sales. You can also use feedback from your customers, reviews, and social media to identify what works and what doesn't. Testing and refining your search ad copy will help you improve your relevance, quality score, and return on investment.

5 Be creative and compelling

Finally, you need to write search ad copy that stands out from the crowd and captures the attention and interest of your target customers. You can use techniques like storytelling, emotional triggers, humor, or urgency to make your search ad copy more appealing and memorable. You can also use features like extensions, headlines, descriptions, or display URLs to add more information, value, or credibility to your search ad copy. Be creative and compelling, but also be consistent and authentic with your brand voice and message. You want to write search ad copy that not only attracts clicks, but also builds trust and loyalty with your customers.