How can you write a press release that stands out for virtual events?

1 Identify your audience and goal

Before you start writing your press release, you need to have a clear idea of who you are trying to reach and what you want them to do. Are you targeting journalists, bloggers, influencers, or potential attendees? What is the main message and call to action of your press release? How do you want them to respond to your event? Having a specific audience and goal in mind will help you craft a more relevant and persuasive press release.

3 Provide the key details

The body of your press release should provide the key details of your event, such as the date, time, location, agenda, speakers, sponsors, and registration information. Use the inverted pyramid style, which means putting the most important information at the beginning and the least important at the end. Use short paragraphs, bullet points, and subheadings to make your press release easy to read and scan. Include quotes from your speakers, organizers, or attendees to add credibility and personality to your press release.

5 Include multimedia and links

A press release for a virtual event should not be limited to text only. You can enhance your press release with multimedia elements, such as images, videos, infographics, or podcasts, that showcase your event and make it more appealing and memorable. You can also include links to your event website, social media channels, registration page, or previous events, to provide more information and resources for your audience. However, make sure that your multimedia and links are relevant, high-quality, and easy to access.

6 Proofread and distribute

The final step of writing a press release for a virtual event is to proofread and distribute it. You want to make sure that your press release is error-free, clear, and consistent. You can use tools like Grammarly or Hemingway to check your spelling, grammar, and readability. You can also ask someone else to review your press release and give you feedback. Once your press release is ready, you need to distribute it to your target media outlets and contacts, using platforms like PRWeb or HARO, or your own network and relationships.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?