Pinterest is one of the most popular and powerful platforms for driving traffic to your website. But how do you write Pinterest descriptions that attract and engage your ideal audience, and entice them to click through to your site? In this article, you'll learn some tips and best practices for crafting Pinterest descriptions that work for your brand and your goals.
Keywords are the words and phrases that your target audience uses to search for content on Pinterest. They help Pinterest understand what your pin is about, and show it to the right users. To write effective Pinterest descriptions, you need to research and use relevant keywords that match your pin's topic, niche, and purpose. You can use tools like Pinterest's keyword planner, Google Trends, or Ubersuggest to find and analyze keywords for your niche. Try to use 3-5 keywords per description, and include them naturally and contextually in your sentences.
To identify keywords for driving traffic to your website through Pinterest, consider using relevant terms related to your content or products. Research popular keywords in your niche, explore Pinterest's search suggestions, and analyze descriptions of popular pins in your category. This can help you discover effective keywords to incorporate into your Pinterest descriptions, increasing the visibility of your content and attracting relevant traffic to your website.
Keywords are the key ????? Keywords are crucial on Pinterest for visibility. Research and include 3-5 relevant keywords per pin using tools like Pinterest's keyword planner. Ensure natural integration to boost discoverability and alignment with your pin's topic.
Just as the name implies KEYWORDS . KEYWORDS are key. Using the right keywords just makes it easy for you to be found by your target audience.
Inject a Dose of Personality: Don't be a Pinterest robot. Infuse your description with personality and charm. Imagine you're chatting with a friend over coffee, not drafting a legal document. Highlight Benefits, Not Features: Focus on what your audience gains from clicking. Whether it's knowledge, entertainment, or a life-changing hack, emphasize the benefits. Skip the techy jargon – unless your audience speaks fluent tech. Embrace Hashtags (But Not Too Many): Sprinkle some hashtags to amplify discoverability. However, don't turn your description into a hashtag jungle. It's Pinterest, not a social media scavenger hunt.??
?? Right. Keywords are the pain point of audience. Research is important while finding keywords. Pinterest keyword planner, Ubersuggest and Google Trends help in this case.
Pinterest descriptions are not just for Pinterest's algorithm, they are also for your human readers. You want to write in a way that speaks to your audience's needs, interests, and emotions, and shows them how your pin can help them solve a problem, learn something new, or achieve a goal. You also want to write in a conversational and friendly tone, using words like "you", "your", and "yours" to create a connection and rapport with your readers. Avoid using jargon, slang, or overly formal language that might confuse or alienate your audience.
Okay but know your audience ?????? Pinterest descriptions cater to both the algorithm and your audience. Write in a friendly, conversational tone, addressing their needs and using inclusive language like "you." Avoid jargon or overly formal language for clarity and connection.
Frases completas, con sentido, no un simple listado de palabras en las que quieras posicionar. Describe el contenido del pin y el contenido de la página/vídeo/artículo donde van a aterrizar si hacen clic. Da una razón para que quieran ampliar la info proporcionada por el pin.
Pinterest Descriptions: Speak to Hearts and Minds ???? Beyond pleasing algorithms, your Pinterest descriptions are a direct line to your human readers. Craft them with empathy, addressing your audience's needs, interests, and emotions. Showcase how your pin solves problems, imparts knowledge, or helps achieve goals. Adopt a conversational and friendly tone, using inclusive language like "you" and "your" to foster connection. Steer clear of jargon, slang, or overly formal language that might hinder understanding or alienate your audience. Write with authenticity to build rapport and resonate with your Pinterest community. ?????
Writing for your audience is critical in communication, especially in today's fast-paced digital world. It's about crafting messages that resonate with your audience's interests, desires, and challenges. By using a tone and language that align with their lifestyle, you create a deeper connection. This approach makes your content more relatable and engaging and builds trust. Remember, it's not just what you say; it's how you say it. Tailoring your message to your audience ensures it's heard, felt, and remembered. Keep it simple, personal, and direct – the secret to making every word count.
There is something about knowing your audience, that makes all the difference in writing. It adds a personal to it that makes your work more engaging. Let's say you are working on a fashion article and you aren't just targeting the professionals. You want the ordinary man to appreciate your product. You could sell a feeling to them - something they can relate to, while maintaining your professional touch. It's all about the audience!
A call to action (CTA) is a phrase that tells your readers what you want them to do next. It can be as simple as "click here", "read more", or "shop now", or it can be more specific and creative, depending on your pin's purpose and goal. A CTA is essential for writing Pinterest descriptions that drive traffic to your website, because it motivates and guides your readers to take action and visit your site. You can add a CTA at the end of your description, or somewhere in the middle, depending on the length and flow of your text. Make sure your CTA is clear, compelling, and aligned with your pin's content.
You're audience needs to land. Guide them ?? A call to action (CTA) guides readers on what to do next, like "click here" or "shop now." It's crucial in Pinterest descriptions for driving website traffic by motivating readers to take action. Place the CTA strategically, ensuring it's clear, compelling, and aligns with your pin's content and goal.
Without a Call-to-action, your product description would sound like 5 Interesting Facts. Why not tell them what your audiences should do with this information? (Instead of expecting them to have mind reading super powers) Most people have no idea what they should do with it. So, if you're worried it could come out as forcing, don't. Cos, it's not. It's actually your job to guide them. And when doing so, do it clear, concise, compelling and more importantly, rightly positioned.
Adding a call to action (CTA) to your Pinterest pins can significantly boost engagement and drive traffic to your website or other desired destinations. By incorporating creative and compelling CTAs, you can transform your Pinterest pins from static images into powerful marketing tools that drive traffic, leads, and sales.
Puedes incluir la llamada a la acción tanto en la descripción, como en el propio pin (en la imagen o en el vídeo). El usuario de Pinterest está super acostumbrado a tomar acción, es lo que quiere, así que sin miedo.
A call to action (CTA) is like your digital cheerleader – it's the nudge that encourages your audience to take the next step. Whether it's "sign up now", "learn more", or "join the conversation", a CTA is your way of guiding your readers towards a specific action. It's not just about telling them what to do, but about creating a journey for them to engage more deeply with your content. It's about making your message stick and getting your audience involved. So, always remember: a good CTA is clear, engaging, and perfectly synced with your overall message – it's your secret weapon for digital engagement!
Hashtags and tags are another way to help Pinterest and your audience find and categorize your pins. Hashtags are words or phrases that start with a # symbol, and tags are words or phrases that you can add to your pin's settings. They both act as keywords that describe your pin's topic, niche, or theme. You can use hashtags and tags to highlight your main keywords, or to add some extra information or context to your pin. For example, if your pin is about vegan recipes, you can use hashtags like #vegan, #plantbased, or #veganrecipes, and tags like vegan, food, or cooking.
Are #hashtags dead??? I don't think so! Hashtags and tags on Pinterest aid in pin discovery. Hashtags, starting with #, and tags added to your pin's settings act as keywords, describing its topic or theme. Use them strategically, highlighting main keywords like #vegan or adding extra context, such as food or cooking, to enhance pin categorization and visibility.
Until recently I didn’t realize #hashtags were still a thing on Pinterest. (I may have updated my PINs accordingly ??) And, tags are just as pertinent for obvious reasons. Bottom line, I strive to use such features when available, across most social media platforms. Why would you NOT use them? Afterall, it’s just another way of reaching your audience. Sticking to hashtags in your niche will allow them to find you easier. But, do us all a favor and don’t go overboard with them ??
Los hashtags en Pinterest (hasta la fecha) no han conseguido mejorar los resultados de ninguno de mis clientes, yo no las recomiendo, y las 2 veces que Pinterest ha intentado incluirlas, no han tenido mucho éxito, así que no forma parte de la estrategia de SEO y contenidos de mis clientes ahora. Es más, si haces una búsqueda por #, verás resultados, pero no te dará resultados relacionados en la barra de búsquedas ni a través de las burbujas de palabras relacionadas. Y como cualquier plataforma que cambia casi al minuto, ?esto que te digo puede cambiar!
This is very important this day and age. People actually go viral on video and audio because of a hashtag used at a certain place at a certain time. Algorithm is in control at this point. Find the trending hashtag at the right point in time and have your channel monetize you get paid. The game in a nutshell.
Hashtags should never be dead. If you are working on a travel related pin, use gashtags like travel, tourism, adventure, vacation, travelguide, travelphotography, etc. Use hashtags to highlight the keywords and niche of your pin.
The length and format of your Pinterest descriptions can also affect how well they perform and drive traffic to your website. According to Pinterest, the optimal length for a description is between 100 and 500 characters, or about 20 to 100 words. This is enough space to include your keywords, CTA, hashtags, and tags, and to provide some value and interest to your readers. You also want to format your description in a way that makes it easy to read and scan, using punctuation, capitalization, and spacing. Avoid writing long paragraphs, or using all caps, emojis, or excessive symbols that might distract or annoy your readers.
La longitud de las descripciones que Pinterest da para los pines es más que suficiente para escribir varias frases completas, con sentido en las que incluyas las palabras clave del pin. Si en 200 caracteres puedes explicar de lo que va el pin, no hace falta llegar a los 500.
Optimize your length and format. The optimal length for a Pinterest description is between 100 and 300 characters. You want to keep your description concise and clear but also include enough information to capture your audience's attention and interest. You can use bullet points, numbers, or emojis to break up your text and make it easier to read. You can also use capital letters, punctuation, or quotation marks to emphasize your main points or keywords.
Lembrando que o Pinterest é uma rede social muito mais visual do que de leitura. Você quer que o usuário sai do Pinterest para o seu site, ent?o aproveite o pouco do que ele irá ler da descri??o para chamar a aten??o o suficiente para ele clicar no link! O usuário deve querer mais informa??es no seu site, e n?o receber tudo direto no Pin.
The final tip for writing Pinterest descriptions that drive traffic to your website is to test and tweak them regularly. You can use Pinterest's analytics tools to measure and monitor how your pins are performing, and to see which descriptions are getting the most impressions, clicks, saves, and comments. You can also use tools like Google Analytics or Bitly to track and analyze the traffic that your pins are generating to your website. Based on the data and feedback that you collect, you can experiment and adjust your descriptions to see what works best for your brand and your audience. You can try changing your keywords, CTA, hashtags, tags, length, or format, and compare the results over time.
Test and tweak. The best way to find out what works for your pin and your audience is to test and tweak your description. You can use tools like Pinterest Analytics or Tailwind to track the performance of your pin, such as impressions, clicks, saves, and conversions. You can also use A/B testing to compare different versions of your description and see which one performs better. You can experiment with different keywords, CTAs, hashtags, tags, lengths, and formats, and see what resonates with your audience and drives more traffic to your website.
I have found that a great title will do wonders in driving traffic to your post. By using SEO keywords (commonly used search terms) your post will come up in their search. For example, if I was writing a post about white tile for a kitchen, I might write - Subway Tile for White Kitchen on Backsplash. I wouldn’t want it to be any longer than that but in this post alone I have included several searchable key words and phrases like “white kitchen”, “subway tile”, and of course, someone who was looking for white tile for a kitchen backsplash might enter that whole phrase. Then, once they have found your post, I always include a call to action, as mentioned above.
Pinterest are having a lot of potential. They're more just than an aesthetic land for you. They can be traffic treasure for you.
Cook up Pinterest magic with a sprinkle of keywords, a dash of clear descriptions, and a pinch of CTA. Highlight benefits, keep it short (100-200 characters), and spin a subtle narrative. Add emojis and hashtags for flavor, and casually mention your brand. Be the mad scientist, experiment, and adjust. Your goal: craft irresistible descriptions that leave them wanting more. Bon appétit!
Images speak thousand words and therefore people can connect with it. I have always found it interesting that people around the world share ideas that one can be inspired by. I have always been caught with the amount of creativity it has.