How can you write persuasive online ads?

To identify your ideal customers, start by analyzing your products or services. Take into account factors like age, gender, location, interests, behaviors, and relevant demographics. It's also important to study your current customer base to identify common traits and behaviors that drive conversions. Based on this information, create detailed audience personas that outline your target audience's background, needs, challenges, and goals. This will help you better understand and connect with your customers.

Don't just try to please the demographic using "usual" ways. Highlight how your product or service can solve their specific problems or challenges. Show empathy and understanding for their pain points, and position your offering as the solution they've been searching for.

Knowing your audience is the best way to understand their value. One question comes in mind. Who determines the quality of a product or service? If you are able to find answer to this question. It means you will have the ability to serve your audience well. Answer: Customer

First, you need to understand your demographic rather that being baby boomer, Gen X, Y and Z. Then you need to write a hook that has an emotional trigger towards it. People will take action if their an emotional element towards it.

Traditional audience personas can be too general. With the advent of AI and machine learning, advertising platforms can now create personalized ads. Advertisers input various titles and descriptions, and the platform, leveraging data from millions of interactions, delivers the optimal ad to each individual at the right time. This 1:1 personalization is the future of advertising, ensuring each interaction resonates, even with large audiences.

Start with a bang. Nobody has time for cliche headlines. Emotion is currency. Try and use emotional headlines to draw your audience in

Tailor your ad content to address the specific needs and interests of each audience persona. Use language, visuals, and messaging that will resonate with them. Keep them concise and action-oriented, highlight the benefits of your product or service, create a sense of urgency, and trigger emotions to engage the audience.

Learn to keep things short. Keep your ad copy short and to the point. Avoid long-winded explanations or unnecessary details that may overwhelm your audience. Instead, focus on conveying your message in a clear and concise manner.

Keep headlines short & clear. Along with the ad's visual/video, the headline needs to stop people from scrolling. Put the most important words in front and incorporate the incentive when available. Avoid using capital letters and exclamation marks.

To effectively highlight benefits in ad headlines, know your audience and address their specific needs. Use clear language and powerful words to emphasize the most significant benefits. Be specific by incorporating numbers (e.g., Top -3 AI tools) and real-life results (e.g., Get $100 when you sign-up)for added credibility. Address pain points and position your product or service as the solution. Create a sense of exclusivity and tailor benefits to different audience segments. A persuasive and benefit-focused headline will capture attention and encourage users to take action.

What’s in it for them? People want to know what benefits they would get from you. It is very important to focus on their needs.

I’m generally always thinking about the particular buying situations a potential customer might be in, and then thinking about the benefits of the product for that buying situation along two lines, the rational and the emotional. It’s a really useful way to build a load of test themes to incorporate in your creative testing plan.

Your CTAs are critical. Why? They make your prospects act. And, that's why it makes sense that you include them everywhere that you can.

Use strong CTA's like "Buy now," "Sign up today," or "Learn more" to prompt engagement, but keep the CTA brief and to the point. Use time-sensitive language like "Limited time offer" or "Last chance" to create a sense of urgency. Connect the CTA to benefits, such as "Get 20% off" or "Start saving today." By making your CTA prominent, actionable, and relevant, you can successfully guide your audience toward the desired actions and achieve your advertising goals.

And so what? It is very important to tell people what to do after they read your copy. Else they won’t take any action and that’s an audience wasted 1. Click here to see our catalogue 2. Call us to book 3. Visit our website 4. Click here to buy 5. Order now 6. Subscribe for more

A few broad pointers for optimisation of ads: - Always A/B test your ads - for both copies and creatives - Ensure you have thumb-stopping visuals so that the audience engages with the content (eg. eye-catching colours, usage of a familiar face such as a celebrity brand ambassador, etc.) - Communicate quantifiable benefits, if any, clearly and effectively (eg. 2x reduction in hair fall for a hair fall prevention shampoo) - Have a direct and clear CTA. What do you want the user to do? Shop now, know more, etc. - Use catchy, attention-grabbing headlines (eg. Lose 5kg in 21 days!) - Last but not the least, optimise your audiences on your performance marketing platform (eg. use lookalike audiences on Ads manager)

Experiment with different ad creatives, headlines, and calls-to-action to see which ones perform better. There is no need to set up a dozen campaigns for each CTA or design this will only burn the budget and will provide a lot of unnecessary data that is hard to analyze. However, testing a few within the same approach will reveal the one with the best performance. Consider AI, but do not rely on it completely, it can save time, but won't replace the real person.

We have to accept as marketers, that we don’t do enough creative A/B testing. The fact is that over 60% of the conversion on your online ad, depends on creative. If you don’t get creative right, then no amount of optimisation can save you. I follow this easy A/B testing framework for testing different levers on creative: - format - creative theme - CTA - broad vs segmented - subtle vs bold offer - human vs non human element

1. Learn to listen first of all before going into writing the ad - This step can be part of knowing your audience, but more often we tend to follow a set of identified struggles, rather than listening closely. 2. Letting the storyline and formatting tips aside, learn to be human. After all, you are advertising to a human reader who will become captivated by a sense of feeling once they see your ad.

Start with the goal in mind! Always keep in mind what stage of the funnel your audience is in and what you want them to do! Based on what action you’re looking for in your audience, write compelling text and a clear CTA.