How can you write memorable copy for videos?

Crafting memorable video copy is an art! Start with a bang to grab attention. Know your audience inside out; speak their language. Weave a story that tugs at heartstrings– people remember stories. Keep it short; attention spans are fleeting. Nail that Call-to-Action; make it irresistible. Dive into vivid language– paint a word picture. Shout out benefits loud and clear– how does your thingamajig make life awesome? Let your personality shine– be real. Sync your words with visuals; they should dance together, not clash. Test, tweak, repeat– see what hits the sweet spot. A snappy tagline is like the cherry on top– make it unforgettable! Writing copy that sticks is all about connecting emotionally, so unleash your inner wordsmith! ????

If you want someone to listen to you, remember what you say, you need to talk to that person, not to yourself. Put yourself in that person’s shoes.

Let us go into technical or engineering videos describing, for instance, different parts of machinery or sequential operations; then, it will be necessary a perfect match between what is going to be explained and what the video will show at this moment. Avoid fast explanations, remember that the human mind only captures a part of what you are trying to teach, then, go slow, repeat the basic concepts, operations or descriptions and give time sufficient so that they can be assimilated.

Additionally, seeking feedback from peers can be immensely beneficial in gauging how your message is perceived. The clarity of your message to someone who might not be familiar with it is of utmost importance. Since you are well-versed in your subject, you might be too close to it to objectively assess how your message is being received.

Clarity is like a knife. The sharper it is, the better cut with it. And the easier it makes it to cut out what you don’t need.

People are always looking for answers to their questions and solutions to their problems. To write copy for your video, use their words and don’t skip to solving their problem with your method, program, and insight. YES: - Increase video views NO: - how to structure your video caption and hook viewers. YES: Make new friends fast at new job NO: Conversation starters to try in the breakroom The first is what they want. The second is how you do it— and the second is wayyyy too tactical. Most people don’t translate their need into the desired state of being. And most times, they don’t even know what the solution is. Keep their words in mind, and they’ll immediately recognize that you are responding to their need.

Don't talk about your background...credentials...why you and/or your company are so great. (Yawn!) Talk about what's most important to them. What solution are they looking for? That's what you're going to deliver. Second, use stories. Content is much more interesting and memorable when you tell stories and use actual case studies. Finally, don't make the mistake of laying things out chronologically. Think of your favorite novel. The best ones start with a "grabber" - something that makes them curious to know more. Do that, and they'll stay tuned!

One look at the headlines from online video outlets will leaving you wishing you never opened it if you lack self-restraint as each headline seems to catch your attention and you keep moving from one video to the next. Until your videos have these kinds of hooks, you will likely struggle to get the results that you want from your videos as it won’t resonate with your audience.

Craft diverse, engaging videos blending entertainment with insights. Rotate content frequently, offering shocking facts, humor, and informative narratives for a continuous creative cycle. Stay dynamic by embracing new ideas and avoiding stagnation. Monitor analytics to replicate successful elements and innovate for freshness. Adaptability is key in the ever-changing digital landscape. Video marketing success relies on perpetual evolution. Understand your audience, track trends, and avoid lingering on past triumphs. Consistency means staying adaptable. Keep creating, experimenting, and surprising your audience for a lasting impact in the fast-paced world of digital content.

Tell a story. Tell a story about your product. Tell a story about about your customer. Tell a story that your customer wants to believe in.

At the end of the day, your story needs to sell. So you need to achieve the following with your copy - create awareness for your product, through product recognition or recall, create a positive attitude towards the product, and if appropriate, call to action.

Once you've grabbed their attention, transitioning smoothly to building interest by highlighting the benefits or value of your offer is key.

avoid jargon, acronyms, and technical terms unless explained is spot on. Not everyone in your audience may be familiar with industry-specific terms, so ensuring your message is accessible to a broader audience is crucial.

addressing your audience directly with "you" and "your" creates a sense of personalization. It makes the viewer feel seen and valued, fostering a stronger connection. Connecting on an emotional level through sensory language or appealing to shared values can leave a lasting impact.

Don’t try to get it right the first time. Write more, than write less. Let the words shout. Let them whisper. Let the story and words become alive. Even at the you are left with one word. Let it be alive.

Know the history of your brand and it's associated collateral. As marketers we joke that the internet has a short attention span but we don't often acknowledge that it also has a long memory. Your audience will remember content you've put out before and the associated messages, hooks etc. that you used. This is an opportunity to leverage on previous content/messages and put a spin on it that refreshes it in the audience's memory. We see this all the time with the formulaic structure of certain TV shows (CSI) as well as refreshes on familiar jingles like the McDonald's tune. You don't always have to reinvent the wheel!

Your words, your story must feel real to the viewer. Your words must speak to the viewer. It doesn’t have to be many words. It can be just one word. But let it speak. Softly, loudly, but let it speak.

It’s all about an amazing grand finale or a catchy slogan that translates the feelings of the brand. If it hits hearts it will be remembered forever.