To write effective unit tests for applications in a CI pipeline, you should adhere to some best practices and principles. This includes writing clear, concise, and consistent test names and descriptions that explain what the test does and what it expects. The AAA pattern (Arrange, Act, Assert) is useful for structuring tests and separating the setup, execution, and verification phases. Furthermore, you should test one thing at a time and avoid testing multiple scenarios or behaviors in one test. Additionally, use test doubles (mocks, stubs, spies, etc.) to simulate and control the interactions and responses of external dependencies. Test data generators or factories can be used to create realistic and varied data for your tests; hard-coding or sharing data between tests should be avoided. Writing test cases for both happy and unhappy paths is also important, covering the expected and unexpected inputs, outputs, and edge cases. When using assertions and matchers, make sure they are specific, expressive, and meaningful; too many or too vague assertions in one test should be avoided. Lastly, code coverage tools can measure how much of your code is tested by your unit tests; aim for a high but realistic coverage percentage.