How can you write copy that uses popular keywords in any industry?

Too many copywriters, especially freelance copywriters, struggle because they try to recycle the terminology and language from one industry to another. Understand who your copy is being targeted at and try to closely watch the trends among this audience. That's the best way to connect well AND get the message across expertly.

Another mistake copywriters make is using ambiguous words, which ends up making the copy too complex, especially for the targeted audience. I was guilty of this, and now I can tell you that simplicity is still winning when it comes to copywriting.

Human emotions are ALWAYS SAME for ANY industry. Add keywords like: + Sales + Easily + Growth + Conversion + Generate leads + Improve your life Etc.

SEO is not rocket science but mostly common sense. Using long-form keywords also helps rank your content higher. The key is to weave a lot of content around specific keywords and link relevant articles. People try to game the algorithm to drive traffic. Say, for instance using a top celebrity's name in the post so people searching for that celebrity land on a page totally irrelevant to them. Google has started penalizing them long back but still, some black hat practices continue. Write for the reader, SEO comes second. You can always drive traffic using Ads and social media. If people find valuable content, why won't they come back?

If you don't have a full-service digital marketing agency, like Tandem.Buzz, you might not have access to the tools (Moz, SEMrush, or others) for finding more data about keywords to find the most relevant and appropriate. Google Keyword Planner is good, but as with many free tools, it might not be the best of the best. That doesn't mean all hope is lost. Search online as if you were a client or customer, and review the search engine results pages (SERPs) showing answers to your query. What words and phrases are a common thread? What questions are others asking (see the People Also Ask, or PAA, section)? Reviewing these results and looking for keyword tools, you'll find the best words to use for the best results.

Most secondary and LSI keywords will be similar in context and search intent. Try and filter these out. Remove them from your list of target keywords. Use keywords that are similar in search intent but different in context. When choosing keywords, it is important that the content and SEO team work together.

Most writers when incorporating keywords forget to do so naturally. The reader does not know about your keywords, they care if you deliver value to them. If the content written does not flow naturally, then your bounce rate is going to increase. Every keyword is useful only when it naturally blends with the essence of your article. It is important to think like a writer when incorporating keywords into your articles.

Using stop words could be helpful here. For example, to naturally fit in a keyword like "car insurance California", a change "car insurance IN California" could be made to make it easily readable and relatable regarding industry content.

An example I've seen to getting the benefits of your product right is asking yourself the so what questions after stating your features. See these examples. We design websites. So what? You can convert visitors into buyers. We sell personalization software programs. So what? So, you can build a relationship with your customers. We sell economical umbrellas.? What???You can protect yourself from the sun and rain.? When you write copies that connect to the desires and goals of your audience, it becomes easy to impact their decisions.

Copywriting is about one clear message that solves one problem for one audience. Ironically, it's not about talking about your product or service. It's about painting the picture of what your audience can do because of you or your product. Features tell, benefits sell.