Writing copy that stands out on different channels is a challenge for any copywriter. You need to adapt your tone, style, format, and message to suit the preferences and expectations of your audience on each platform. How can you do that without losing your brand voice and consistency? Here are some tips to help you craft copy that engages and converts on different channels.
Before you write anything, you need to understand the purpose, features, and best practices of the channel you are using. For example, email copy should be concise, personalized, and action-oriented, while blog copy should be informative, engaging, and SEO-friendly. Each channel has its own tone, length, format, and design guidelines that you should follow to optimize your copy for readability and conversion.
Here's how I write elite LinkedIn posts daily. 1. I use AI 2. I dont' use AI 3. I kinda of use AI 4. I think about using AI With these 4 tips you'll be ready to use AI. Ok.... SO that wasn't helpful. But the good news is you are still reading friend. So that means you are already ahead of 99% of the boring creators out there. Which means you are ready to win. Send me a DM with the word NUTS. And I'll have a special treat for you. Otherwise please log off and go delete your Instagram, TikTok and Snapchat and then log back in here and comment until you get blocked. Then do that again for 365 days in a row. Viola, you'll have a big personal brand. Cheers
Knowing your channel, sure. But know if your audience hang out on that channel. That’s important. If they’re not, then: - You risk wasting time writing content - You write to no one - You won’t get results you want Find where your audience are. THEN know the nuances of that channel.
Don't write. Talk. By that I mean don't get caught up in note perfect English and the rules of grammar. Write as you speak, and speak to the reader as if you are sitting across from the table talking to them. #Conversation
The answer will be frank: Write well. The world overflows with people who claim to have literary skills but obviously don't. They lack sufficient understanding of structure, usage, syntax, grammar, punctuation and nuance. They fail to notice the distinctions between their regional form and that of the target audience. I'm sorry, but "they" includes you. Your writing is terrible, as is that of every writing instructor you've had. The essence of real writing, regardless of the intended channel, is the desire to show others what it's like to be you. Think of it: You can cross the globe in a plane, but you can't step into another person's skin. However, you must try mightily to do so. This is the miracle for which a great writer hopes.
Here's what I'd do in 30 days - 1. Spend 15-30 minutes on the channel for the first 10 days. 2. Identify my favourite creators and start interacting with them and their audience in the next 10 days via comments. 3. In the last 10 days, I'd compile all my learnings and convey my idea in a format that both my TG and the channel's algorithm would love to share.
Another key factor to consider when writing copy for different channels is your audience. Who are they, what are their pain points, what are their goals, and how do they use the channel? You need to tailor your copy to address their needs, interests, and emotions, and use the language and tone that resonates with them. For example, social media copy should be casual, conversational, and interactive, while landing page copy should be clear, persuasive, and benefit-focused.
Make sure to target the right audience on the right channel. Audience behavior & mindset can vary from channel to channel. Thats why its important o target your audience on right platform where they are most likely to be found and convert.
Every email I send has a 50% open rate. Why? Because I know my audience. I speak to them with direct authentic storytelling. I dive deeper than what they would find anywhere else in a genuinely personal way. Know your community. Know how you can serve them best. Write from there.
Often, your audience will vary from channel to channel. For this reason, it's important to know what audience engages with your brand on each channel. With this knowledge, you can tailor your copy and content to them. If you don't currently know who your audience is, you will probably need to do some user persona documentation to better understand who you want to speak to.
Stay on message. Don’t drift. Avoid verbosity. Be consistent. The above has to due with a newsletter hitting a large cross section of population.
Writing persuasive copies is an art form that relies heavily on understanding your audience. To craft compelling content, it's crucial to delve deep into the demographics, psychographics, and pain points of your target market. By knowing your audience inside out, you can tailor your message to resonate with their needs and desires. For instance, let's consider a fitness brand targeting young adults aiming to get in shape. Knowing this demographic values convenience and quick results, the copy could emphasize time-saving workouts and transformative outcomes. Understanding their aspirations and challenges allows for the creation of persuasive copies that speak directly to their motivations, ultimately driving them to take action.
What do you want your copy to achieve on each channel? Do you want to inform, educate, entertain, inspire, or persuade your audience? Do you want them to click, sign up, buy, or share something? You need to define your goal and write your copy accordingly. Use clear and compelling headlines, subheadings, and calls to action that communicate your value proposition and motivate your audience to take action.
Knowing your goal before writing a copy is essential because it guides every aspect of your message. Whether you aim to increase sales, generate leads, build brand awareness, or drive website traffic, your goal shapes the tone, content, and call-to-action of your copy. Without a clear goal, your copy might lack direction and fail to resonate with your audience effectively. So, defining your goal can aligned with your overall marketing objectives.
I get it, having clear objectives is crucial, but don't let them stifle your creativity. Instead of boxing yourself into predefined targets, leave space for spontaneity. Sometimes, the unexpected and creative copy can spark engagement or reactions you hadn't initially planned for. By being open to the spontaneous nature of audience interaction, your copy gains flexibility and responsiveness, fostering a more authentic connection.
Know your goal for each channel. Inform, entertain, or persuade? Craft clear headlines, subheadings, and calls to action. Motivate action—click, sign up, buy, or share. Tailor your copy to drive engagement!
It is helpful to know your goal, which when you are starting out can be as simple as posting something! It is also helpful to try and share multiple things and see what you enjoy sharing the most.
Don't bother defining your goal. Who needs clarity anyway? Leave your copy vague and uninspiring. Forget about compelling headlines and calls to action. Why bother motivating your audience when you can just hope they will stumble upon your message by accident? Only a stupid writer won't bother about it. Let me spill the tea for you to stand out in a crowd. You think you already know your goal? Think again. Dive deeper into what you truly want your copy to achieve on each channel. Instead of telling, start questioning. Instead of persuading, start provoking. Instead of leading, start challenging. Only then will your audience truly engage, click, sign up, buy, or share. That's how it works.
While you need to adapt your copy to different channels, you also need to maintain your brand identity and consistency. You need to use your brand voice, tone, and personality across all channels, and align your copy with your brand values, mission, and vision. Your copy should reflect your unique selling proposition and differentiate you from your competitors. You need to use consistent keywords, phrases, and messages that reinforce your brand image and awareness.
It’s amazing how quickly clients will stray from carefully crafted brand guidelines – combining US and UK English spelling in the same document, breaking rules on whether company names are singular or plural, even changing the fundamental way they present themselves because they’re reacting to something they like in a competitor. It can make a big company look small and amateurish. The job of brand and content people is to ensure consistency in style and voice, across all channels at all times.
To write great copies while staying true to your brand, infuse them with your brand essence and values. Ensure your messaging aligns with your brand's core identity, resonating authentically with your audience. By maintaining consistency and integrity, your copies will reinforce your brand's unique personality and build trust with your customers while raising brand awareness.
Use my BRAIN to make your brand stand out on each social platform. Let me share the inside scoop with you. I start with brand's audit. Assess brand's page, website, and copy. Research market trends and competitors. Identify brand goals and vision. Tailor the tone to match your brand's essence or nature. For instance, a Gym brand demands a bold and strong voice. Craft compelling content. Highlight unique selling points. Offer irresistible deals like "Lose 17kg in 90 days or your money back." With these strategies, your brand will stand above the competition!
Of course you need to adapt copy to the specific needs of different channels, but it's equally important to maintain a consistent brand voice, in line with your positioning. Nothing worse than seeing a brand with multiple personalities.
Knowing one's own brand and maintaining the same while crafting content is important. If we loose the brand identity, tone and the real essence, it gets lost in the masses.
How do you measure the effectiveness of your copy on different channels? You need to track and analyze the performance of your copy using relevant metrics and tools. For example, you can use open rates, click-through rates, conversions, and feedback for email copy, or traffic, bounce rates, engagement, and shares for blog copy. You need to use these data to evaluate your copy and identify what works and what doesn't, and make adjustments accordingly.
A copywriter needs to know their audience. Tailor the message to suit the audience. In a nutshell, a copywriter needs to know their audience in its entirety: their tastes, likes and dislikes; their dreams and aspirations; and breathe life into their lives!
Evaluating the copy and identifying what's working and what's not is super crucial. Copywriting has no threshold. The creativity is endless. Hence, it is important to keep the metrics in mind and constantly review the copy. This ensures the right words, tone, and messaging are being used across platforms.
You can get the metrics and leverage them to increase conversion and performance... But here's how you know if the copy is worth it to test and that you're not going to get hit on face with average stuff, specially if you're not the one writing copy for yourself... 5 elements that tells you in advance if you've written a good enough copy... 1. Clarity - Confuse people end up no where, confused audience buy nothing - don't even get their hands on free stuff... 2. Flow - if it doesn't flow - it doesn't have your audience's attention, if they're not listening to you... everything you have to offer is useless. 4. Rapport - make sure you start the conversation already going on in your customer's head. 5. Verbiage - how you say things matter.
In today's saturated digital landscape, creating copy that truly grabs attention across different channels requires a fresh approach. Rather than recycling tired formats and styles, by understanding your audience and the specific context of each channel, you can tailor your copy to stand out. But how do you know if your copy is hitting the mark? That's where metrics come in. Your numbers can provide valuable insights into what resonates with your audience and what doesn't. By tracking and analyzing these metrics, you can refine your copywriting strategy for better results. Focus on impactful language that gets straight to the point to create copy that truly stands out and connects with your audience on a deeper level.
Analizar la efectividad es importante para seguir por el mismo camino o hacer cambios que permitan mejorar el alcance, la interacción o conversión, dependiendo del objetivo que tenga tu texto. Actualmente existen muchas herramientas para hacer métricas e informes que permiten evaluar cada acción que hacemos en las redes sociales, páginas web, blogs, emails etc.
Finally, you need to master the skills and techniques of copywriting for different channels. You need to write clear, concise, and error-free copy that follows the rules of grammar, spelling, and punctuation. You need to use storytelling, emotion, humor, and curiosity to capture and retain your audience's attention. You need to use power words, headlines, hooks, and transitions to create interest and urgency. You need to use proof, testimonials, and guarantees to build trust and credibility. And you need to use formatting, design, and visuals to enhance your copy and make it easy to scan and read.
Copy is not written, it's assembled. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it. A good copywriter is a great product marketer and sales person who marries both the skills with simple yet inspiring words.
When writing sales copy, be sure to use words or phrases like "bonanza" and "mega-mega massive sales blowout". Let people know you're a serious writer by adding multiple exclamation marks to every headline. If you think you've used too many, use more. Don't worry about grammar conventions - only the weak care for such trivialities.
Copywriting is an extremely creative skill with no boundaries. Understanding the product and the audience has no end. Hence, we constantly need to keep on top of trends and constantly improve the way we comprehend an idea and create effective messaging on different platforms.
With the advent of AI, personalizing stories and having copy that feels authentic is more important than ever to stand out from all the rest! Empathy is at the core. Know your audience, internalize what they want and need from your product/company/organization, and write copy that will resonate and ring true for them. Also - where possible know where your specific audience for a given written product is on their customer journey, so you can meet them where they are at.
Mastering copywriting is fantastic, but don't let rigid grammar rules stifle your creativity. Occasionally, deviating from the internet gurus' formulas and tactics might help you discover your personal style—your unique way of connecting with and engaging readers while inspiring action. Be flexible in storytelling, incorporate unconventional emotions, or infuse unpredictability to captivate audiences uniquely, breaking free from the standard copywriting mold.
The ultimate goal of writing on different platforms is to reach your audience where they are. And for this, it's important to understand the following: 1. What's your brand's goal and purpose 2. Who are you targeting to help (audience) 3. How do they like consuming content and in what Format? Do they like crisp Oneliners or lengthy text content or short reels? 4. What drives their purchase decision? 5. Detailed understanding of your offer and it's transformative benefits to TA. 6. Where are these audience placed and what is their age group 7. Are you writing for end-users or decision makers or both? 8. How do you want your brand to be perceived? Having answers for these gives you clarity to craft your copy in line with these answers
Social media - people often forget the first part. Be human, and be prepared to listen to your audience through comments and further discussions. If the platform allows for a response, then factor that in from the start. Think of communication as a two-way conversation. Understanding the landscape into which content is projected is so often overlooked.
Keep your copy simple. The best sentences are the ones that everyone can understand. Create an outline before you start writing, this can help keep you focused on a topic. Don't chase perfectionism. You can always edit a bad first draft but you can't edit a blank page. Keep going, your writing will improve the more you do it.
Excellent copy has all of the same traits that good writing has: it's clean, well-structured, and flows naturally for the reader. But in the business world, copy also has a job, and great copy delivers on its intended outcomes. 1) Email copy should generate click-throughs. 2) Web copy should improve rankings in search engines. 3) Sales copy should, well, sell products. And it needs to do all these things while still sounding natural, conversational, and interesting
Always start and conclude with the salient issues. In this age of technology, understanding your audience and their attention span is critical to ensuring your message is not only read but understood. 1. Start with a catchy phrase, message or headline. 2. Keep it short and sweet. 3. Save the blurb for lengthy articles. 4. Leave your audience with one thing to think about. 5. Keep it well-structured and deploy storytelling where appropriate.