How can you write copy that sells a subscription service on your landing page?

Write a compelling headline The headline is the first thing that your visitors will see, and it will determine whether they will stay or leave. Your headline should capture their attention, curiosity, and interest, and make them want to read more. Use clear, concise, and powerful words that convey the main benefit of your service, and address the main pain point of your audience. You can also use a subheadline to expand on your headline, and add more details or social proof. For example: Learn to code in 6 months and land your dream job. Join over 10,000 students who have graduated from our online coding bootcamp and got hired by top tech companies.

Before writing, take the role of your audience and your best critic, after writing. Write with the focal point being you as the target audience. Make the most of resources like surveys, interviews and analytics. These resources help you get in the grove of being the audience. And before approving your piece of copy, analyse and be super critical about it. These two questions help me do that: "What would it take me to subscribe to this service?" "Is this copy good enough to have me subscribed?" And a copy that satisfies you with these questions, will most likely be qualified.

You NEED to know your ICP as well as you know yourself. Developing brand profiles, 'model' customers, and other marketing tools for visualizing your ICP should be at the forefront of crafting a fruitful relationship with your customers. Keep these tools on hand to reference or add to as needed.

Understand what your target audience wants and once you know that, hook with pain point + solution.?Focus on "you" and desired results,?not features.?Offer limited-time trial or exclusive bonus.?End with one irresistible call to action.?It's that simple.

Sure, when you're writing to sell something, it's important to think about who you're talking to. You can mention the good stuff they get from it, but it's also powerful to point out what they might miss out on if they don't grab the subscription. People tend to act quickly when they feel like they might be missing out on something good. FOMO can drive impulsive behavior.

A common mistake in landing pages for subscription services is actually putting TOO much emphasis on the benefits. Hear me out: Benefits over features is a great approach, but you also have to be absolutely clear about what you're selling. The landing page of a project management platform can talk about how you can stay on top of things or collaborate with others, but viewers should also get instantly from the Hero section that it's a subscription model platform. No guesswork ???????

Don't make your audience feel like that the product is made for them, make them feel like they are made for the product. Here's how you can do it: 1: Use frameworks like AIDA, SSS 2: Don't spam the features right away on their face, use social proof first 3: Provide the solutions or benefits rather then features 4: Use sensory language like "Imagine that..." Or "You will feel....". 5: Highlight the what will happen if they don't use it and use the most relatable story for them

Create a sense of urgency One of the most effective ways to persuade your visitors to sign up for your subscription service is to create a sense of urgency. Urgency is the feeling that they need to act fast before they miss out on a valuable opportunity. You can create urgency by using words like “now”, “today”, “limited time”, “last chance”, etc. You can also use countdown timers, scarcity indicators, or social proof to show how many people have already subscribed or how many spots are left. Urgency motivates your visitors to take action and avoid the fear of missing out.

Your landing page should go beyond just listing benefits to avoid a vague and confusing offer. Instead, cover these 3 main aspects: 1. Your headlines should function as problem-solving statements, structured like USPs. Focus on problems your audience is already aware of, making your product appear as an instant lifesaver. 2. Include a list of common objections that your visitors may have. This shows that you understand their concerns and have taken proactive steps to address them, showing credibility. 3. Break down how your product works into a few simple steps. Clearly explain what will be done on your side, what users need to do, and estimate the time involved. Offering this level of transparency builds trust.

Craft compelling copy for your subscription service landing page by prominently highlighting the benefits. Clearly articulate how your service adds value to users' lives. Emphasize unique features, exclusive content, or time-saving conveniences they'll enjoy. Use persuasive language to convey the positive impact on their experience or lifestyle. Incorporate customer testimonials or success stories to build trust. Create a sense of urgency with limited-time offers or exclusive perks for subscribers. Ensure your copy aligns with your target audience's needs and desires, making it clear that subscribing brings tangible advantages. A benefit-focused approach makes your subscription service irresistible and prompts immediate action.

No-one buys a product or a service they don't trust. So make sure you use social proofs in your copy to win your audience's trust and build your credibility! You can use social proofs in the form of - testimonials - case studies - storytelling - reviews This is a solid evidence that people have used and liked your service and ultimately, it also encourages your prospects to buy!

Use storytelling Another way to show social proof is to use storytelling. Storytelling is the art of using words, images, or videos to convey a narrative that engages your audience and connects them with your brand. Stories can illustrate how your service has solved a problem, improved a situation, or transformed a life for your customers. Stories can also evoke emotions, appeal to values, and inspire action. For example, instead of saying “Our app helps you learn a new language”, you could say “Meet Anna, a busy mom who learned Spanish in 3 months with our app”.

The most common mistake is to use social proof as just a separate section of your page. The second one is using only testimonials as proof. Each social proof must be connected?to a specific statement. So, in each section where there is a claim like "We will help you get more leads," you need social proof to back up that statement, otherwise, it may appear to be an empty promise. Also, use different social proof formats such as use cases, case studies, user data, UGC (User-generated Content), endorsements, trust badges, and so on to make your evidence more credible.

Ah, social proof! As Robert Cialdini stated in his book "Influence: The Psychology of Persuasion," there is a fundamental aspect of human nature that no one likes to think too much. In other words, we tend to love following the crowd. This psychological phenomenon can be effectively utilized in copywriting. Social proof is highly efficient in copywriting and can be employed to leverage a product. No one wants to be the first to try something they're uncertain about. By showcasing the positive experiences others have had with your product or service, you can significantly enhance the ROI (Return on Investment) of your offering.

? Social proof is a nitro for your sale to happen. Sharing a persona or story with the audience can also be social proof. Proofs should be those, which your audience can resonate with. This helps you to carry out 50% of your work :)

Use contrast and comparison. Another way to create a sense of urgency is to use contrast and comparison. Contrast and comparison are techniques that highlight the difference between the current situation and the desired situation, or between your service and the alternatives. You can use contrast and comparison to show how your service can solve a problem, avoid a risk, or achieve a goal. For example, you could say “Don’t let your competitors get ahead of you. Subscribe now and get access to the latest tools and insights” or “Stop wasting time and money on outdated software. Switch to our service today and enjoy the best features and support”.

I will disagree with hard sells like 'sign up today, Get it now, hurry up' etc. What you can do here,well: ?? Use FOMO (Fear of missing out) ?? For example: Only 14 spots are left ?? Urgency often leads to lost of sale as the consumer might need some consultation or a moment to think. ?? Even if you want urgency go with something like "Sign up within 23 hours to get 50% off and 12hours for 30% off". Today is toold(get it)

In a monthly subscription service, being overly pushy with a sense of urgency can be risky. The Lifetime Value (LTV) metric is critical in this model, as it measures how long users stay. Urgency tactics can drive impulsive purchases, but in the context of monthly subscriptions, they may lead customers to buy quickly only to discover later that they don't need the service. While urgency works well for one-time or yearly deals, it is best to approach carefully in a monthly subscription setup to avoid negatively impacting your LTV.

Another way to make it easy for your visitors to sign up for your service is to use social login options. Social login options are buttons that allow your visitors to sign up with their existing social media accounts, such as Facebook, Twitter, or Google. This way, they don’t have to create a new account, remember a new password, or fill out a long form. Social login options can also increase your conversion rate, as they reduce the friction and increase the trust of your visitors. For example, you could use icons of popular social media platforms and say “Sign up with one click”.

Signing up for a subscription service varies based on whether it follows a product-led or sales-led model. For a product-led model, simplicity is key. With a free trial or freemium signup, a streamlined approach like a single sign-on via Google or Facebook works the best. If you need some info upfront, the best option is a straightforward form with predefined answers. In a sales-led model, clarity is crucial. Before users sign up for a demo call, provide specifics on call duration, topics covered, and the person they'll be speaking with. Offer an embedded tool like Calendly for users to pick a convenient date and time swiftly.

? The audience is your wife, so make her life easier :) The more easier you make the more trust she'll have in you. Sign-up should be simple, clear, and with high-quality images pointing toward the sign-up.

If there's one thing that sets subscription offerings apart from regular services, is that there's no point in getting someone to sign up if they're only going to churn in the next month. Hence, don't try to be overly verbose in your copy. I would prefer to be frank and honest, highlight the benefits, and break down exactly what you're offering in your subscription model. In this way, being open to your audience ensures they know exactly what they're getting, which in turn leads to more qualified sign-ups.

No one will buy a product or service unless they really need it. Period. Hence, 1. Don't just talk show them they really need it and the problems it is going to solve for them. 2. Grab and hold the attention of your audience with your copy - use an engaging hook and headline. Speak to your audience and show them how your service can change their lives. 3.Do not bombard your landing page with too much content, unless relevant. Use storytelling techniques and incorporate your social proofs as you go by. 4. Visual cues are a good way to catch the attention of your visitor but ensure that they don't bring down the speed of your website and complement your writings on the landing page.

The other important thing, after knowing your audience is being clear about your objective and main goal with the landing page. Ask yourself: what is the specific thing I want to immediately happen when people see this page? That will guide the tone and information you need to add in order to get the result you want.