How can you write copy that empathizes with your user's needs?

UX research methods are a great way for gaining a deep understanding of your users. From the research findings, you can then create empathy maps to further gain knowledge of your user’s perspective and use that to create copy that directly speaks to your users. Remember to always put yourself in the shoes of your users, and truly empathise with their struggles and desires. That will further help you create copy that resonates with users on a personal level.

It can be helpful at times to take this point quite literally; use their language. Listen to how your user describes your product features, processes, their workflows… and - where it makes sense to do so and there’s consistency in the terminology differing users apply - use those same words. This can be a really straightforward way to ensure you’re writing content that will resonate.

The UX copy should be designed early because language/text problems often reveal underlying design problems. Avoid jargon, double negatives, passive voice, and generic terms like "configure" and "manage". Uncover how users translate their emotions into words and what analogies they use to get their job done. These insights should be a guide to creating a UX Copy with more action verbs and engaging language.

Thus, understanding and empathizing with user pain points is more crucial than ever. As UXR, our goals is to create solutions that resonate deeply with users, and this starts with a thorough understanding of their challenges. But how do we identify and address these pain points? One powerful approach is the Problem-Agitation-Solution (PAS) model. This technique involves identifying the user's core problem. So, we 'agitate' this problem, delving into its impact and the user's emotional response. Finally, we show a tailored solution that alleviates these pain points. But, integrating features and benefits into our solutions that align with user goals is vital. It's not just what the product does, but how it makes the user's life easier.

It is easier to forget about the user and only write or say only what 'you' as a Brand want. But it actually makes the user feel detached and will make them distant from your brand. Always remember to cater to what they might need help with. Connecting with them on an emotional level does work wonders!