How can you write consistently informative content?

Tudo come?a pela pesquisa. Antes de come?ar a escrever, precisamos ter a certeza de que temos algo relevante a dizer. A pergunta é simples: o que estou escrevendo, vai contribuir de fato com o leitor? Vai responder suas perguntas? Ou melhor ainda, levantar perguntas se ele ainda n?o tiver subsídios para fazê-las e, depois disso, respondê-las? N?o dá para escrever sem as informa??es necessárias para cobrir o tema. Fazer isso é, em algum grau, encher lingui?a. E encher lingui?a n?o é trabalho profissional.

O propósito é parte mais importante de qualquer tipo de comunica??o. Possuir clareza sobre a mensagem, público-alvo e meio de dissemina??o é importante para se atingir o objetivo inicial. Outro detalhe importante é que a mensagem precisa ser direta e clara para todos os ouvintes para que assim o conteúdo seja de fácil entendimento.

It is also important to clarify at the beginning which method you want to use and with which aids. For example, I like to illustrate complex issues with Illustrator or make short explanatory films with Animate or After effects. This is always a good introduction and leads the reader to the topic. For more detailed information, I can also refer to external links with scientific texts.

While working as an author and Journalist at Essentially Sports, I honed my skills and approach to ensure I'd organise every relevant piece of information with me to be able to properly cover the bases that would be expected out of an article and news piece. Thus, If you want to know your purpose, you need to know what you're authoring and deliver a piece concise and complete with information that is relevant to a reader. Research is that skill that everyone talks about but few have been able to master to it's true depth, that holds the key to unlocking the purpose.

Desde quando iniciei o trabalho de Comunica??o na empresa em que atuo sempre mantive o mesmo padr?o, da arte que é elaborada até a forma com que o texto é escrita. Manter uma frequência com o mesmo formato, alterando apenas o conteúdo, pode ser um grande trunfo de facilita??o do entendimento do público-alvo.

Accessibility should also be addressed in a style guide. Colours, for example, are not equally recognisable for everyone in terms of contrast. Colours also have different meanings in different countries. For example, the colour white means "death" in some Asian countries.

Although in my time as a Journalist, Content Writer and Content Manager, I haven't had the luxury of developing a style guide out of scratch, I have seldom tweaked the existing systems in place to make the most out of my approach and my skillset. Using a style guide is like using an excel workbook, if you know what are the parameters you are supposed to keep in mind, all you need to do is fill in the data and/or content at the exact spot it's needed.

Estrutura??o é tudo. Para construir uma narrativa é preciso ter claro qual o objetivo se pretende alcan?ar ao final da transmiss?o da mensagem. Possuir um fluxo de comunica??o com introdu??o, destaque no ponto principal da mensagem, e com um call-to-action na conclus?o, pode auxiliar no fácil entendimento do conteúdo.

Using plain English helps everyone know what the topic at hand is about and it makes for easy and precise reading, which makes comprehension quicker.

Using plain language (in any language) is a must. If you use too much technical or corporate jargon you risk losing audience interest, except for those who already are initiated. Open up and explain the complicated parts. It's not dumbing down the message, but rather making it relatable and understandable to a larger group

Quando emitimos uma mensagem, por mais que tenhamos um público-alvo bem definido, dentre estas pessoas teremos ouvintes com diferentes tipos de forma??es e cultura. Desta forma, o conteúdo tem que ser claro, direto e acessível, pois o objetivo n?o é transmitir uma comunica??o filosófica, mas sim fazer com que todas as pessoas consigam compreender o que precisa ser comunicado.

Simple language is not the same as childlike language. Rather, it means that everyone understands the context. I have noticed that many people hide behind the most complicated and convoluted sentences possible because they don't bother to work out the core message. Either because they don't understand it themselves or because they want to give themselves the air of a scientific paper. But what use is knowledge that leads to misunderstandings? Clarity, unambiguity and friendliness should be observed in the text. Then you create understanding and, ideally, interest in reading further and engaging with topics.

Language and vocabulary is one of the best and easiest ways to assess one's content and level of knowledge with respect to what they do and how they approach. An article or a piece of content littered with Technical concepts and industry specific Jargons may put off a reader because of the sheer capacity and mental energy it may extract just to consume and process it. Simple Language on the other hand, although not as flashy, will allow everyone who comes across it an equal chance to understand and gain a unique insight and interest from that specific piece of content.

Sempre digo que uma boa comunica??o, sem sua valoriza??o com elementos visuais, n?o é nada. Tudo isso feito com equilíbrio pode facilitar no entendimento da mensagem pelo seu público-alvo.

Informative Content is something that should be an easy read, and an easier piece of information to store in one's mind bank. While it is already understood that it will involve a certain level of technicality that is needed to do justice to the type of content that is being pursued, It does not negate the fact that it still needs to be in a manner that can be easily processed and saved for a future use case.

Creation of templates and Collaboration are two things that will help create great content every time. It will ensure that more people get a chance to contribute without changing the look and feel of the standardised content.

Content glut is all around - so putting a spin and adding your own perspective to a topic that trends is a must.The core ,however,should definitely be on the 5W+1H principle.Informative content is intent driven. It is critical that the information shared through the piece satisfies "the need to know" of the searcher.