How can you work with models to create stunning commercial photography?

1 Choose the right models

The first step to working with models is to choose the right ones for your project. Depending on the type and purpose of your commercial photography, you may need models with different characteristics, such as age, gender, ethnicity, body type, style, and experience. You should also consider the budget, availability, and reliability of the models you want to hire. You can find models through agencies, online platforms, or referrals from other photographers. Before you book a model, make sure you review their portfolio, testimonials, and contract terms.

2 Communicate your expectations

Once you have selected your models, you need to communicate your expectations clearly and professionally. You should provide them with as much information as possible about the project, such as the concept, theme, mood, style, location, and schedule. You should also share your mood board, reference images, and shot list with them, so they can get a sense of what you are looking for. You should also discuss the wardrobe, makeup, hair, and accessories that you want them to wear or bring. Communication is key to avoid misunderstandings and ensure a smooth collaboration.

3 Direct your models

During the shoot, you need to direct your models effectively to get the best results. You should give them clear and specific instructions on how to pose, move, and express themselves. You should also use positive and constructive feedback to encourage and motivate them. You should avoid being too vague, harsh, or demanding, as this can affect their confidence and performance. You should also be flexible and open to their suggestions and input, as they may have some ideas or insights that can enhance your photography.

4 Respect your models

Another important aspect of working with models is to respect them as professionals and as people. You should treat them with courtesy, kindness, and honesty. You should also respect their boundaries, preferences, and comfort levels. You should never ask them to do something that they are not comfortable with, such as posing nude, wearing revealing outfits, or touching other models. You should also respect their time, privacy, and safety. You should pay them on time, provide them with breaks and refreshments, and ensure a safe and comfortable environment.

5 Build a rapport with your models

Finally, you should build a rapport with your models to create a positive and productive relationship. You should try to establish a connection and trust with them before and during the shoot. You should introduce yourself, ask them about themselves, and show interest in their work and goals. You should also use humor, compliments, and icebreakers to ease the tension and create a fun and relaxed atmosphere. You should also follow up with them after the shoot, thank them for their work, and share your feedback and results.