How can you use your track record to differentiate your VC value proposition?

1 Define your track record

Your track record is the evidence of your past performance and achievements as a VC. It includes the number, stage, sector, and geography of your investments, the returns you generated, the exits you facilitated, and the impact you created. Your track record also reflects your investment thesis, strategy, and criteria, as well as your vision, values, and culture. To define your track record, you need to collect and analyze data from your portfolio and market sources, and summarize it in a clear and concise way.

2 Highlight your strengths

Your track record is not just a list of facts and figures. It is also a story that showcases your strengths and competitive advantages as a VC. You need to highlight the aspects of your track record that demonstrate your unique value proposition and differentiate you from other VCs. For example, you can emphasize your success rate, your value-added services, your domain expertise, your industry connections, your social or environmental impact, or your diversity and inclusion practices. You can also use case studies, testimonials, or awards to illustrate your strengths.

3 Tailor your message

Your track record is not a one-size-fits-all message. It is a dynamic and flexible tool that you can tailor to different audiences and contexts. You need to understand the needs, goals, and preferences of your target founders and investors, and align your track record with them. For example, you can customize your track record according to the stage, sector, or geography of the startups you are targeting, or the criteria, expectations, or interests of the investors you are pitching to. You can also use different formats, channels, or platforms to deliver your message.

4 Update your track record

Your track record is not a static and fixed document. It is a living and evolving entity that you need to update regularly and consistently. You need to keep track of your portfolio performance and progress, and incorporate new data, insights, or feedback into your track record. You also need to monitor the market trends and opportunities, and adapt your track record accordingly. You can also use metrics, dashboards, or reports to measure and communicate your track record.

By using your track record to differentiate your VC value proposition, you can increase your credibility, visibility, and attractiveness as a VC. You can also build trust, rapport, and loyalty with your portfolio companies and investors. And you can ultimately improve your outcomes, impact, and reputation as a VC.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?