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How can you use your speaker persona to inspire change?

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As a motivational speaker, you have the power to influence people's thoughts, emotions, and actions. But how can you use your speaker persona to inspire change in your audience and beyond? Your speaker persona is the unique combination of your voice, style, message, and values that makes you stand out from other speakers. It's not just a mask or a role, but a reflection of your authentic self and your purpose. In this article, you'll learn how to use your speaker persona to inspire change in four ways: by creating a connection, by delivering value, by challenging assumptions, and by inviting action.

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1 Create a connection

One of the first steps to inspire change is to create a connection with your audience. You want them to trust you, like you, and relate to you. To do that, you need to use your speaker persona to show your personality, your passion, and your credibility. You can use stories, anecdotes, humor, and emotions to make your speech more engaging and memorable. You can also use your speaker persona to tailor your speech to your audience's needs, interests, and goals. By creating a connection, you can build rapport and influence with your audience.

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Michael Blash

Corporate affairs executive building value through outstanding communications
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“Hooking” your audience and then keeping them with you throughout the discussion is the most important aspect of good speaking. It’s more than just words. It’s about having a degree of dynamism. A person doesn’t need to be dynamic on the level of Tony Robbins, but they cannot shrink from the bright lights. Like an actor, every time you get on stage, you are performing. Everyone has the ability to emote, use active body language, and modulate their voice.

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Michael Wood, MBA, CCMP

Global Lead | Corporate Communications | Executive & Employee Communications | Change Management | Crisis Management | Writer/Editor | C-Suite Business Partner & Advisor
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Tell a story that your audience can relate with and connect that story to your case for change. Tell your story with passion and emotion and invite others along for the journey. You want to explain why change is needed, how it will benefit the organization, what it means to individuals, and ask for their support, even acknowledging the change may be difficult and stressful. It begins with a story, connecting with people, and inspiring them with your vision and what the future can be like.

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2 Deliver value

Another way to inspire change is to deliver value to your audience. You want them to learn something new, gain a new perspective, or solve a problem. To do that, you need to use your speaker persona to convey your message clearly, concisely, and convincingly. You can use facts, examples, statistics, and testimonials to support your points and arguments. You can also use your speaker persona to structure your speech in a logical, coherent, and compelling way. By delivering value, you can educate and persuade your audience.

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Jaaziel Stephen

Strategist | Change Agent | An ICF Coach in the making
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The 'aha' moment! The one simple yet vital selling point of any quality speech is to deliver value. By value, you do not have to tell something new all the time. Look for the 'aha' moment. The simple remembering of what you already knew, articulated in a way to resonate with your own truth. This acts as an affirmation, an emotional / personal connect with the audience & a great sense of being understood & acknowledged.

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Melicent L.

Award-winning Strategic Communications Executive, Consultant, Speaker and Author
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In the context of B2B-related speeches (eg, on a panel at a conference), the importance of providing value cannot be overemphasized. Too often speakers focus on marketing their product and not enough time providing valuable insights or best practices. When the focus is marketing, the audience tunes out very quickly. But when the focus is providing value based on a deep understanding of the audience, the speaker gains credibility and then permission to talk about their product/service.

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3 Challenge assumptions

A third way to inspire change is to challenge assumptions in your audience. You want them to question their beliefs, attitudes, and behaviors. To do that, you need to use your speaker persona to provoke, surprise, and disrupt your audience. You can use metaphors, analogies, paradoxes, and contradictions to make your audience think differently and critically. You can also use your speaker persona to address objections, counterarguments, and myths that may prevent your audience from changing. By challenging assumptions, you can stimulate and motivate your audience.

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4 Invite action

A fourth way to inspire change is to invite action from your audience. You want them to take the next step, make a decision, or commit to a goal. To do that, you need to use your speaker persona to inspire, empower, and guide your audience. You can use calls to action, incentives, deadlines, and consequences to make your audience act urgently and confidently. You can also use your speaker persona to provide resources, tools, and support that can help your audience achieve their desired outcomes. By inviting action, you can transform and impact your audience.

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Shil Shanghavi

Public Speaking & Storytelling Specialist | Global Public Speaker | Former TEDx Head Speaker Coach
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Former US Presidential Speechwriter James Humes once said, "Every time you speak, you are auditioning for leadership" I think about this whenever I am in front of an audience, and use my time to convey important messages. For example, I am interested in wildlife conservation - and I use 5 mins of a 1 hr speaking spot to weave a narrative around how I use my voice to create change in this space. I then link that story and encourage others to think about how they can use their voice and in doing so, empower my audience to make a difference in their world.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use your speaker persona to inspire change?

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5

1 Create a connection

2 Deliver value

3 Challenge assumptions

4 Invite action

5 Here’s what else to consider

Motivational Speaking

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How can you use your speaker persona to inspire change?

1

2

3

4

5

1 Create a connection

2 Deliver value

3 Challenge assumptions

4 Invite action

5 Here’s what else to consider

Motivational Speaking

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