How can you use your reservation system to upsell guests on services?

2 Use automation and timing

The next step to upselling is to use automation and timing to deliver your offers at the right moment. Your reservation system can help you set up automated emails or texts that trigger based on certain criteria, such as the booking date, the arrival date, the room type, or the guest profile. You can use these messages to remind your guests of the benefits of your services, create a sense of urgency, or offer incentives or discounts. For example, you can send an email a week before the arrival date to offer a late check-out option, or a text on the day of arrival to suggest a dinner reservation at your restaurant.

4 Track and measure

The final step to upselling is to track and measure the results of your efforts and adjust your strategy accordingly. Your reservation system can help you generate reports and analytics that show you the performance of your upselling campaigns, such as the conversion rate, the revenue per available room, the average daily rate, or the guest satisfaction score. You can use this data to identify what works and what doesn't, and optimize your offers, prices, and communication methods. For example, you can test different subject lines, images, or calls to action for your emails, or different packages, bundles, or cross-sells for your services.

Upselling is not only a way to increase your revenue, but also a way to create more value for your guests and improve their experience. By using your reservation system to upsell guests on services, you can make the most of your technology and your resources, and build long-term relationships with your guests.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?