How can you use your platform to make a difference?

1 Define your purpose

The first step to using your platform to make a difference is to define your purpose. What is your mission, vision, and goal as a creator? What are you passionate about, and what do you want to achieve? Having a clear purpose will help you create content that aligns with your values, resonates with your audience, and attracts opportunities for collaboration and sponsorship. You can also use your purpose to guide your decisions on which platforms to use, and how to optimize your presence on them.

2 Choose your platforms

Choosing the best platform for your content and audience is the next step. There are a variety of platforms available, each with its own advantages and disadvantages. When selecting a platform, consider the format and style of your content, the size and engagement of your audience, and the monetization and growth potential of your platform. Examples of platforms for content creation include YouTube, Podcast, Blog, and Instagram. YouTube is a video-sharing platform with a large audience but also a lot of competition. Podcasts are audio-based and have a niche audience but require high-quality equipment. Blogs are text-based with a customizable format but require good writing skills. Instagram is an image-based platform with a trendy audience but limited reach.

3 Create value

The third step is to create value for your audience and your cause. Value can be seen as the benefit or impact that your content has on your audience, such as entertainment, education, inspiration, or connection. Therefore, creating value means more than just sharing your opinions or experiences; instead, it involves providing something useful or meaningful to your viewers. To do this, you can solve a problem or answer a question by providing practical advice, tips, or solutions. Additionally, you can share a story or perspective by offering personal insights, anecdotes, or lessons. Finally, you can start a conversation or movement by giving provocative opinions, arguments, or calls to action.

4 Engage your audience

The fourth step is to engage your audience and build a community. Engagement is the interaction or relationship that you have with your audience, such as comments, feedback, or support. To engage your audience, you need to not only broadcast your content, but also listen and respond to them. Ask questions or invite feedback so that your audience can share their thoughts, opinions, or experiences on your content or cause. Respond to comments or messages to show that you care about their views and feelings. Additionally, create opportunities for collaboration or involvement by inviting them to contribute to your content or cause. Doing this will demonstrate that you value their input and appreciate their participation.

5 Support your cause

The fifth step is to support your cause and make a difference. Support is the action or contribution that you make to your cause, such as awareness, advocacy, or donation. To support your cause, you must not only talk about it but also do something about it. For example, educate your audience or the public with factual and credible information about your cause. Additionally, influence your audience or the authorities with persuasive arguments and stories. Finally, donate your time or money to help your cause and its beneficiaries directly, effectively, and efficiently.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?