How can you use your personal brand to keep customers coming back?

1 Define your value proposition

The first step to using your personal brand to keep customers coming back is to define your value proposition . Your value proposition is the unique benefit that you offer to your customers, the problem that you solve for them, and the reason why they should choose you over your competitors. Your value proposition should be clear, concise, and consistent across all your channels and touchpoints. It should also reflect your personality, values, and story, so that your customers can connect with you on an emotional level.

2 Deliver on your promise

The second step to using your personal brand to keep customers coming back is to deliver on your promise. Your promise is the expectation that you set for your customers based on your value proposition, your marketing, and your communication. Your promise should be realistic, measurable, and aligned with your customers' needs and goals. To deliver on your promise, you need to provide high-quality products or services, excellent customer service, and added value. You also need to be consistent, reliable, and transparent, so that your customers can trust you and your brand.

3 Engage with your customers

The third step to using your personal brand to keep customers coming back is to engage with your customers . Engagement is the process of building a relationship with your customers, listening to their feedback, and showing them that you care. Engagement can take many forms, such as sending personalized emails, sharing valuable content, asking for reviews, offering incentives, or creating a community. Engagement can help you increase customer satisfaction, loyalty, and advocacy, as well as identify opportunities for improvement and innovation.

4 Educate your customers

The fourth step to using your personal brand to keep customers coming back is to educate your customers. Education is the process of providing your customers with useful information, tips, and resources that can help them achieve their desired outcomes, solve their challenges, or learn something new. Education can take many forms, such as creating a blog, a podcast, a video series, a webinar, or a course. Education can help you establish yourself as an authority, a thought leader, and a trusted advisor, as well as create value and differentiation for your brand.

5 Expand your offer

The fifth step to using your personal brand to keep customers coming back is to expand your offer. Expanding your offer is the process of creating new products or services, or adding new features or benefits to your existing ones, that can meet your customers' evolving needs, wants, and preferences. Expanding your offer can take many forms, such as launching a new line, a new program, a new package, or a new subscription. Expanding your offer can help you increase customer retention, cross-selling, and upselling, as well as attract new customers and markets.

6 Exceed your customers' expectations

The sixth and final step to using your personal brand to keep customers coming back is to exceed your customers' expectations. Exceeding your customers' expectations is the process of going above and beyond what your customers expect from you, surprising and delighting them with something extra, unexpected, or memorable. Exceeding your customers' expectations can take many forms, such as sending a thank-you note, a gift, a bonus, a discount, or a referral. Exceeding your customers' expectations can help you create wow moments, emotional connections, and word-of-mouth referrals for your brand.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?