How can you use your passion to inspire and create urgency in your pitch?

1 Know your purpose

Before you start crafting your pitch, you need to have a clear and compelling purpose. Why are you passionate about your idea, solution, or vision? What problem are you solving, what opportunity are you creating, or what change are you making? How does your purpose align with your audience's needs, goals, or values? Your purpose is the core of your pitch, the reason why you are speaking, and the message you want to convey. It should be simple, specific, and relevant to your audience.

2 Tell a story

One of the most effective ways to use your passion to inspire and create urgency in your pitch is to tell a story. Stories are powerful tools to capture attention, engage emotions, and persuade action. They can also showcase your passion, your personality, and your credibility. A good story has a clear structure, a relatable character, a relevant challenge, and a satisfying resolution. It also has a clear connection to your purpose and your audience. Use stories to illustrate your points, to demonstrate your value, or to inspire your vision.

3 Use emotions

Emotions are essential to use your passion to inspire and create urgency in your pitch. Emotions are what drive people to act, to care, and to remember. They are also what make you human, authentic, and relatable. To use emotions effectively in your pitch, you need to understand your own emotions and how they influence your delivery. You also need to understand your audience's emotions and how they affect their decision-making. Use emotions to create contrast, to highlight benefits, or to trigger urgency.

4 Be clear and concise

While passion is important, it is not enough to inspire and create urgency in your pitch. You also need to be clear and concise. Clarity and conciseness are key to communicate your message effectively, to avoid confusion, and to respect your audience's time and attention. To be clear and concise in your pitch, you need to focus on the most important and relevant information, to use simple and direct language, and to structure your pitch logically and coherently. Use clarity and conciseness to make your pitch easy to understand, to remember, and to act on.

5 Call to action

The final and crucial element to use your passion to inspire and create urgency in your pitch is to call your audience to action. A call to action is what you want your audience to do after hearing your pitch. It is the ultimate goal of your pitch and the measure of your success. A call to action should be specific, actionable, and urgent. It should also be aligned with your purpose and your audience's needs. Use a call to action to motivate your audience, to overcome objections, or to create momentum.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?