How can you use your FM experience to succeed as a freelance consultant?

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If you have worked as a facility manager (FM) for a while, you may have thought about becoming a freelance consultant. Freelancing can offer you more flexibility, autonomy, and income potential than a traditional job. But it also comes with challenges, such as finding clients, marketing yourself, and managing your own projects. How can you use your FM experience to succeed as a freelance consultant? Here are some tips to help you leverage your skills and knowledge in the FM field.

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Motassir Hasan

Facilities Analyst at Dayforce with more than 8 years of experience in facilities management and project management.
Mohammad Aamiruzzaman

Branch Service Incharge | HVAC | Revenue Generation | AMC Sales | Spares Sales | Retrofit | Business Development |…

1 Identify your niche

One of the first steps to becoming a freelance consultant is to identify your niche. What kind of FM services can you offer that are in demand and that match your expertise? For example, you may specialize in energy efficiency, sustainability, maintenance, security, or space planning. You may also focus on a specific industry, such as healthcare, education, or hospitality. By defining your niche, you can position yourself as a valuable and credible expert who can solve specific problems for your clients.

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David Kamande

Facilities Management, Data Center management, operations, network infrastructure.
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Assessing your Facility Management skills and interests. You should be experienced in sustainability, space optimization, or perhaps specialized in healthcare facilities? Identifying your niche helps you target specific clients and showcase your expertise as a freelance consultant.

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2 Build your portfolio

Another important step is to build your portfolio. Your portfolio is a collection of evidence that showcases your FM achievements, skills, and value proposition. It can include case studies, testimonials, awards, certifications, or publications. Your portfolio should demonstrate how you have helped your previous or current employers or clients achieve their FM goals, such as reducing costs, improving performance, or enhancing user satisfaction. Your portfolio should also highlight your unique approach, methodology, or tools that set you apart from other consultants.

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Motassir Hasan

Facilities Analyst at Dayforce with more than 8 years of experience in facilities management and project management.
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To build a successful portfolio as a freelance Facilities Management (FM) consultant, showcase diverse projects with quantifiable achievements, develop detailed case studies, include before-and-after comparisons, incorporate client testimonials, highlight industry certifications, ensure a professional presentation, continuously update your portfolio, network for collaborations, and establish a strong online presence.

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Mohammad Aamiruzzaman

Branch Service Incharge | HVAC | Revenue Generation | AMC Sales | Spares Sales | Retrofit | Business Development | Managing Service | Operation Management | Vendor Management
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Absolutely, building a robust portfolio is crucial. Ensure it reflects your FM achievements, skills, and unique value proposition. Utilize case studies, testimonials, awards, certifications, and publications to showcase your impact in areas like cost reduction, performance improvement, and user satisfaction. Clearly articulate your distinctive approach or methodology that sets you apart as a top-tier consultant.

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David Kamande

Facilities Management, Data Center management, operations, network infrastructure.
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To build your portfolio in facilities management, showcase diverse projects highlighting your expertise. Emphasize cost savings, efficiency improvements, and successful problem-solving. As a freelance consultant, network actively, utilize online platforms, and provide value through thought leadership in facilities management.

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3 Market yourself

Once you have identified your niche and built your portfolio, you need to market yourself. Marketing yourself as a freelance consultant means creating and promoting your personal brand. Your personal brand is the image and reputation that you want to convey to your potential clients. It reflects your values, vision, and personality. To market yourself effectively, you need to have a professional and consistent online presence, such as a website, a blog, a LinkedIn profile, or a social media account. You also need to network with other FMs, join relevant associations or groups, and attend or speak at events or webinars.

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Nirajita Srinivasan

Independent Consultant, MSME, Small Business
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By bringing the quality of your work to the fore, you launch the step 1 of your own marketing. Rather than an unabashed self publicity, subtle and polite approach may yield more results and reveal your pleasant personality trait. Highlighting recommendations from satisfied clients, appreciation received for completed projects are effective tools of marketing oneself. Focus on both offline and online visibility through topical posts, panel discussions, talks. For improving online appearance of your website, work on page loading time, make sure your website is mobile friendly. Make collaborative participation with people who are already popular public figures. Self promotion through occasional voluntary work wins you reward in the long run.

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4 Find clients

The next step is to find clients who need your FM services. Finding clients can be challenging, especially when you are starting out as a freelance consultant. You may have to rely on referrals, word-of-mouth, or cold outreach to generate leads. To find clients, you need to understand their needs, pain points, and expectations. You also need to communicate your value proposition clearly and persuasively. You can use various strategies to find clients, such as asking for referrals from your existing network, creating and sharing valuable content, offering free consultations or workshops, or bidding on online platforms or directories.

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5 Manage your projects

The final step is to manage your projects efficiently and effectively. Managing your projects as a freelance consultant means planning, executing, and delivering your FM services according to the agreed scope, budget, and timeline. It also means communicating with your clients regularly, managing their expectations, and resolving any issues or conflicts. To manage your projects successfully, you need to have good project management skills, such as setting goals and milestones, tracking progress and performance, using project management tools, and documenting and reporting your results.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use your FM experience to succeed as a freelance consultant?

1

2

3

4

5

6

1 Identify your niche

2 Build your portfolio

3 Market yourself

4 Find clients

5 Manage your projects

6 Here’s what else to consider

Facility Management (FM)

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How can you use your FM experience to succeed as a freelance consultant?

1

2

3

4

5

6

1 Identify your niche

2 Build your portfolio

3 Market yourself

4 Find clients

5 Manage your projects

6 Here’s what else to consider

Facility Management (FM)

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