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How can you use your blog to build your professional network?

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Blogging is not only a way to share your ideas and insights with the world, but also a powerful tool to build your professional network. As a motivational speaker, you can use your blog to showcase your expertise, attract your ideal audience, and connect with other influencers in your field. Here are some tips on how to use your blog to grow your network and boost your career.

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Rev. Michael Wuehler B. S., M.Div., GC-C

I am the author of Spirit Calling and the Proud Papa Series of Children’s Books.
Georges-Henri Betbeze

Virtual thinker | Chairman @ Sofo Labs | Co-Founder @ Virtual Studios
Felipe García Rey

Conferenciante, motivador, formador, mentor y advisor en experiencia de cliente, comercial y de negocio ..…

1 Define your niche and goals

Before you start blogging, you need to have a clear vision of what you want to achieve and who you want to reach. What is your unique value proposition as a motivational speaker? What problems do you solve and what benefits do you offer? Who are your ideal clients and partners? How do you want to position yourself in the market? Having a well-defined niche and goals will help you create relevant and engaging content that attracts your target audience and showcases your credibility.

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Rev. Michael Wuehler B. S., M.Div., GC-C

I am the author of Spirit Calling and the Proud Papa Series of Children’s Books.
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Showcase Expertise: Use your blog to showcase your knowledge, skills, and insights into your professional field. This will attract like-minded professionals and can open up networking opportunities.

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Georges-Henri Betbeze

Virtual thinker | Chairman @ Sofo Labs | Co-Founder @ Virtual Studios
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The only way to do anything right is to have a clear positioning. That is eminently true in blogging, whether it is at a personal or business level. The more specific the angle the better: a blog about the specificities of bird sounds has a far better chance of being noticed than one about wildlife in general... Note: once you carved yourself a niche, expanding it at a later stage is possible - and sound. IBM made giant B2B computing machines before it expanded into the personal computer, servers and consulting...

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Vanina Paola Troya

UX/UI Designer & Content Creator @ Pirca Solutions??| Diplomada en Periodismo y Gestión de Medios Digitales ?? | Writer & Copywriter ?? | Abogada 4.0 ?? | Apasionada por la tecnología ??
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En tiempos de redes sociales, podríamos pensar que los blogs ya no tienen demasiado potencial para ofrecer. Por el contrario, siguen siendo una herramienta para generar audiencia. A modo de ejemplo, te propongo escribir artículos en tu perfil de Linkedin, que también repliques en plataformas tales como Medium y conectar ambos espacios. De este modo, quienes ingresen a leer tus artículos en dicha web, tendrán también disponible el link a tu perfil de Linkedin y podrán descubrir al profesional detrás del escritor. Así, sea que el interés en tu voz haya surgido por tu perfil profesional o por el valor que generan tus artículos, estarás creando, casi sin darte cuenta, la base de una sólida red de networking.

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2 Create valuable and consistent content

The quality and frequency of your content will determine how much trust and authority you build with your readers. You want to create content that educates, inspires, and entertains your audience, while also demonstrating your skills and personality as a motivational speaker. You can use different formats, such as blog posts, podcasts, videos, or webinars, to deliver your message and showcase your expertise. You should also aim to post regularly and consistently, so that your audience knows what to expect and when to tune in.

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Skipp Esquierdo

Production Leadership | Program Management | Automotive Engineering | ex-Tesla
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Creating content that’s valuable and catches peoples attention is crucial. People posting on blogs comes a dozen, but if you can find a way to give people relevant information by making it fun and different than the competition than this is a good way to help build a stronger online presence

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3 Promote and distribute your content

Creating great content is not enough if no one sees it. You need to promote and distribute your content to reach a wider and more diverse audience. You can use social media platforms, such as LinkedIn, Twitter, Facebook, or Instagram, to share your content and interact with your followers. You can also leverage email marketing, online forums, guest blogging, or media outlets to increase your exposure and drive traffic to your blog. The more you promote and distribute your content, the more chances you have to attract new readers and potential contacts.

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4 Engage and interact with your audience

One of the main benefits of blogging is that it allows you to build a relationship with your audience and get feedback from them. You can use various methods to engage and interact with your readers, such as asking questions, inviting comments, conducting surveys, offering freebies, or hosting live events. You should also respond to comments, emails, or messages from your audience and show appreciation for their support. By engaging and interacting with your audience, you can build trust, loyalty, and rapport with them, as well as learn more about their needs, preferences, and challenges.

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Felipe García Rey

Conferenciante, motivador, formador, mentor y advisor en experiencia de cliente, comercial y de negocio ... dignificando y humanizando la profesión en Espa?a y Latinoamérica
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Para mí es uno de los puntos fundamentales: el interactuar con las personas que, de una manera u otra, se interesan por tu contenido. El mayor de los errores es dar por supuesto cierta información cuando, la manera más potente de avanzar es conocer realmente a tu audiencia. Quédate con algo: tu labor no es soltar mensajes sin sentido ... sino ayudar a un grupo de personas que, por la razón que sea, se acercan a ti y buscan esa información y/o solución a sus retos. Estamos en una profesión de disposición hacia los demás. Y, por experiencia propia, te puedo asegurar que, cuando cuidas a tu audiencia, tu audiencia acaba cuidando de ti.

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Sandra Pastoriza

Family Banker, Agente Exclusivo de Banco Mediolanum/European Financial Advisor (EFA) n?15542
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Somos seres sociales y como tal necesitamos sentirnos acompa?ados, sentir ese feedback para comprender mejor a nuestra audiencia y que así surja nuevo contenido de valor basado en sus necesidades tan cambiantes a día de hoy.

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5 Network and collaborate with other bloggers

Blogging is not a solo activity. You can also use your blog to network and collaborate with other bloggers in your niche or related fields. You can reach out to other bloggers who share your values, vision, and audience, and propose mutually beneficial partnerships, such as guest posting, co-hosting, cross-promoting, or interviewing each other. You can also join online communities, such as Facebook groups, LinkedIn groups, or masterminds, where you can connect with other bloggers, exchange ideas, and support each other. By networking and collaborating with other bloggers, you can expand your reach, increase your credibility, and create new opportunities.

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Felipe García Rey

Conferenciante, motivador, formador, mentor y advisor en experiencia de cliente, comercial y de negocio ... dignificando y humanizando la profesión en Espa?a y Latinoamérica
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El colaborar con otras personas es, para mí, un pilar fundamental. Quizás porque tengo la filosofía de que 1 + 1 pueden ser más de 2. También es cierto que es muy importante definir con quien quieres colaborar y con quien nunca lo harás ya que, en muchas ocasiones, tu imagen y marca persona podrá verse afectada por quien esté a tu lado en un escenario, en un podcast, en un vídeo o en cualquier otra acción. Ahora bien, si las dos personas estáis enfocadas hacia el mismo objetivo y, lo más importante, lo queréis hacer en base a los mismos valores, el éxito está garantizado. Aunque no tengáis el mismo estilo de comunicación o tengáis diferencias ... eso enriquecerá muchos más el contenido y generará mayor impacto.

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6 Follow up and follow through

The last step to use your blog to build your professional network is to follow up and follow through with your contacts. You don't want to lose touch with the people you have connected with through your blog, whether they are readers, followers, clients, or partners. You want to keep in touch with them, provide value, and nurture the relationship. You can use email, social media, phone, or video calls to follow up and follow through with your contacts, and keep them updated on your latest projects, offers, or events. You can also ask for referrals, testimonials, or feedback, and offer your help, advice, or support. By following up and following through, you can turn your contacts into loyal fans, advocates, and collaborators.

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Sandra Pastoriza

Family Banker, Agente Exclusivo de Banco Mediolanum/European Financial Advisor (EFA) n?15542
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Mantener el contacto con nuestros clientes, seguidores, lectores...etc es sinónimo de constancia y compromiso, dos factores clave para darles seguridad a aquellos que necesitan saber que estamos y estaremos ahí cuando lo necesiten.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shreya Mehta ??

Recruiter | Professional Growth Coach | Ex-Amazon | Ex-Microsoft | Daily content on Job Search Strategies, LinkedIn Strategies,Interview Preparation
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Utilizing your blog to build your professional network involves creating valuable and relevant content that showcases your expertise. Share insights, industry trends, and practical tips to position yourself as a thought leader. Actively engage with your audience by responding to comments and participating in relevant discussions. Connect with other professionals in your field through your blog and social media platforms. Collaborate with influencers or experts by featuring them in your content or participating in guest blogging opportunities. By consistently delivering valuable content and fostering connections, your blog becomes a powerful tool for expanding and strengthening your professional network.

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How can you use your blog to build your professional network?

1

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3

4

5

6

7

1 Define your niche and goals

2 Create valuable and consistent content

3 Promote and distribute your content

4 Engage and interact with your audience

5 Network and collaborate with other bloggers

6 Follow up and follow through

7 Here’s what else to consider

Motivational Speaking

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How can you use your blog to build your professional network?

1

2

3

4

5

6

7

1 Define your niche and goals

2 Create valuable and consistent content

3 Promote and distribute your content

4 Engage and interact with your audience

5 Network and collaborate with other bloggers

6 Follow up and follow through

7 Here’s what else to consider

Motivational Speaking

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