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How can you use writing to communicate your values and vision to employers?

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Writing is a powerful tool for personal branding, especially if you want to showcase your values and vision to potential employers. By writing consistently and authentically, you can demonstrate your expertise, personality, and goals, and attract the right opportunities for your career. In this article, you will learn how to use writing to communicate your values and vision to employers in four steps: defining your purpose, choosing your platforms, crafting your message, and engaging your audience.

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Joy Fashagba

Ghost Writer | I Help Small Businesses and Creatives Do Big Things From a Small Place with Great Content Writing ?? |…
Nabeeda Bakali-Abrar

Customer Success @ LinkedIn | Top 100 CS Strategist 2022 | Speaker | Career Coach
Abirami Pillai

Brand Strategist| Human-Ai Writer | ~20+ blogs On Page 1/Month | Content Strategist | Content Marketer

1 Define your purpose

Before you start writing, you need to have a clear idea of why you are writing and what you want to achieve. Your purpose should align with your values and vision, and reflect your personal brand identity. For example, do you want to write to share your insights, inspire others, solve problems, or build relationships? Do you want to write to showcase your skills, passions, or achievements? Do you want to write to express your opinions, perspectives, or values? Your purpose will guide your writing style, tone, and topics, and help you connect with your ideal employers.

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Nabeeda Bakali-Abrar

Customer Success @ LinkedIn | Top 100 CS Strategist 2022 | Speaker | Career Coach
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Understand what you actually stand for. What do you represent? To understand this you can even ask the people around you. This will help you define your purpose which you can then share with others.

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Liam V.
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Very few of us can or will change the world. If 'purpose' as a word gives you writers block, instead come at it from a different point of view and ask this simple question: "If I do a 10 out of 10 job, what happens? To my client/customer, to my team/employer, to the end user, to the wider world" You will make a dent - where does that show?

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2 Choose your platforms

The next step is to decide where you will write and publish your content. There are many platforms available for personal branding, such as blogs, newsletters, social media, podcasts, or online magazines. Each platform has its own advantages, disadvantages, and audience, so you need to choose the ones that suit your goals, preferences, and resources. For example, if you want to write in-depth articles that showcase your expertise and thought leadership, you might consider starting a blog or contributing to an online magazine. If you want to write short and engaging posts that showcase your personality and values, you might consider using social media or a newsletter.

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Liam V.
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If we've appropriately answered the question of "If I do an amazing job here, what happens?" - then our answer should define the platform. Some of this faces to colleagues, employers or clients for the self employed so that could go in a company Wiki such as Notion. Some of this faces the end user or customer so that should live on marketing collateral and customer facing messaging. Then some of this covers both and should go where both your team and customers go i.e. LinkedIn.

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3 Craft your message

Once you have chosen your platforms, you need to craft your message. Your message should communicate your values and vision clearly, consistently, and compellingly. You can use various techniques to make your writing more effective, such as storytelling, examples, data, quotes, or questions. You can also use your voice, tone, and language to convey your personality, style, and emotions. Your message should also be relevant, useful, and interesting for your target audience, so you need to research their needs, challenges, interests, and expectations.

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Liam V.
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Don't outsource your tone of voice to AI. Not yet anyway; or not without a deep level of prompting and pre-training. I have a 50,000 word book ('Stop Thinking Like a Freelancer') which I was able to train an AI model on. And even then it doesn't quite write the way I do.

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4 Engage your audience

The final step is to engage your audience. Writing is not a one-way communication, but a dialogue that invites feedback, interaction, and connection. You can engage your audience by asking for their opinions, inviting them to share their stories, responding to their comments, or collaborating with them on projects. You can also engage your audience by sharing your content on different platforms, joining relevant communities, or participating in events. By engaging your audience, you can build trust, credibility, and loyalty, and increase your chances of getting noticed by employers who share your values and vision.

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Joy Fashagba

Ghost Writer | I Help Small Businesses and Creatives Do Big Things From a Small Place with Great Content Writing ?? | STORYTELLER Every brand/ executive has a great story that can transform lives and generate leads.
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Many times we write like we are the senders and they are the receivers alone, yeah normally that’s how we think writing should be but if you really want to generate result and spark interest, Get them involved in the conversation, ask them a question that will get them thinking in their head, direct your message like a conversation rather than a statement ????

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Dr. Rajita Chaudhuri

Author-Win Right:The 6C’s of winning ,Thorns to Competition:on Marketing,Branding & Advertising , Bollywood Power Brands |Speaker| Founder-The POP Art Co.| Dean IIPM
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Nothing engages a reader more than a good story. Aesop’s tales is still one of the most popular books not just for adults but also children. The first line ‘Once upon - time…’ almost instantaneously hooks you and you want to know more. If you want to really build a brand you need to really be noticed and the first line of your narrative will be a key factor . So will the first paragraph. Start with a great story and then share your learnings as the article progresses. End with a great story or a powerful quote It’s important to not just write but write so that it’s read , and not just read it’s remembered. That’s what will build your brand fastest

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Abirami Pillai

Brand Strategist| Human-Ai Writer | ~20+ blogs On Page 1/Month | Content Strategist | Content Marketer
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The most important aspect of using writing to communicate your values and vision is authenticity. While it's essential to align your messaging with the employer's needs and values, it's equally vital to be true to yourself. Authenticity shines through and fosters trust. When crafting your messages, be sincere in your expressions and avoid the temptation to say what you think the employer wants to hear. Your genuine passion for your values and vision will make a more significant impact.

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How can you use writing to communicate your values and vision to employers?

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5

1 Define your purpose

2 Choose your platforms

3 Craft your message

4 Engage your audience

5 Here’s what else to consider

Personal Branding

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How can you use writing to communicate your values and vision to employers?

1

2

3

4

5

1 Define your purpose

2 Choose your platforms

3 Craft your message

4 Engage your audience

5 Here’s what else to consider

Personal Branding

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