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How can you use the "what if" technique for strategic thinking?

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What if you could improve your strategic thinking skills by asking yourself simple questions? The "what if" technique is a powerful tool for generating new ideas, exploring different scenarios, and challenging your assumptions. In this article, you will learn how to use the "what if" technique for strategic thinking and how to apply it to various situations.

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Alessandro Calzolari

The Personal Trainer of Marketing Communication with Empathy for Professionals and Businesses | Consumer Psychology…
Jacob K.

Membership Services | US Sustainable Investment Forum
Benjamin I. Mitchell

Business Consultant & Senior Program Manager ?? | Expert in Indigenous Strategy & Innovation ?? | Driving Growth &…

1 What is the "what if" technique?

The "what if" technique is a creative problem solving method that involves asking yourself hypothetical questions that start with "what if". For example, what if you could travel back in time? What if you had unlimited resources? What if your customers had different needs? These questions help you to imagine alternative realities, expand your thinking, and stimulate your curiosity. The "what if" technique can be used individually or in a group, and it can be applied to any problem or goal that you want to achieve.

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Alessandro Calzolari

The Personal Trainer of Marketing Communication with Empathy for Professionals and Businesses | Consumer Psychology Consultant | AgilePM | Global Podcast Guest
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The 'what if' technique is more than just asking hypothetical questions—it's about exploring answers from unexpected realms. When using 'what if' questions, think beyond the obvious, drawing insights from unrelated fields, industries, or even daily life. This method, known as bi-association, encourages linking concepts from diverse areas to unlock innovative solutions. By combining seemingly unrelated ideas, 'what if' opens doors to creative problem-solving and fresh perspectives. Imagine architects seeking sustainable building materials, inspired by nature. Using 'what if,' they ponder, 'What if buildings mimicked trees?' Studying nature's strength, architects innovate resilient, sustainable designs.

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Jacob K.

Membership Services | US Sustainable Investment Forum
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The "what if" technique is a conversational, creative, tool to illicit different responses to hypothetical scenarios or problems. You can either submit those questions on their own, or in a specific conversation by using specific "what if" questions to drive conversation around a proposal to try to better understand the possible outcomes. It's a great way to generate deeper understanding, and deal with surface level issues at the same time, and it's usually effective in driving conversation forward.

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Meenakshi R.

?? Author to 2 books. ?? Wealth Manifestation Coach ?? EFT Coach
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The "what if" technique is a fun mental exercise where you ponder fantastical scenarios by asking "What if?" It's like daydreaming with a purpose! By exploring wild possibilities, it sparks creativity and helps you think outside the box. So, go ahead, indulge your imagination and see where it takes you!

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2 How to use the "what if" technique?

The "what if" technique is an easy way to come up with creative solutions, but it requires some preparation and practice. To use it effectively, you must first define your problem or goal clearly and concisely. Then, generate a list of "what if" questions that relate to your problem or goal. You can use different categories or themes to guide your questions, such as resources, constraints, stakeholders, trends, technologies, etc. Once you have a list of questions, select the most interesting ones and explore the implications and consequences of each. Evaluate and refine your ideas based on your exploration; consider criteria such as novelty, impact, feasibility, or alignment. Finally, decide which ideas are the most promising and how you can test or validate them.

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Benjamin I. Mitchell

Business Consultant & Senior Program Manager ?? | Expert in Indigenous Strategy & Innovation ?? | Driving Growth & Transformative Leadership ??
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The "what if" technique is a fun and versatile method for creative problem-solving. Simply ask yourself "what if" questions like, "What if I could travel back in time?" or "What if I had unlimited resources?" These questions spark your imagination, expand your thinking, and pique your curiosity. You can use this technique on your own or in a group, and it works for any problem or goal you're tackling. It's a creative way to explore new ideas and solutions.

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3 Why use the "what if" technique?

The "what if" technique can be a great tool for strategic thinking, allowing you to escape assumptions, biases, and habits that impede creativity. It can also help you generate a multitude of diverse and original ideas, explore various scenarios and perspectives that may affect your problem or goal, challenge and improve existing ideas and solutions, and engage and collaborate with others. This technique encourages discussion, debate, and feedback that can be beneficial in the decision-making process.

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4 When to use the "what if" technique?

The "what if" technique is an invaluable tool in the creative problem solving process, particularly when you need to define, reframe, generate, or expand your problem or goal. It can also be used to evaluate or select your ideas or solutions based on different criteria or scenarios, and it is especially helpful when communicating or presenting your ideas or solutions to others in an effective manner.

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5 Examples of the "what if" technique

The "what if" technique can be applied to any problem or goal. For instance, in the business context, you could ask yourself what would happen if you launched a new product or service in a new market, or if your competitors changed their strategy or pricing. In education, you can consider what could be done if you designed a new curriculum or course for your students, or if your students had different learning styles or motivations. On a personal level, you might ask yourself what would happen if you achieved a personal or professional goal, faced a major challenge or setback, or had a different personality or skill set.

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Jacob K.

Membership Services | US Sustainable Investment Forum
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"What if we expanded this benefit to more users?" "What if we re-structured the payment frequency in this way?" "What if our company decided to expand into [geographic region], what would that look like?" "What if we decided to add more flavors?" These can illicit discussions about logistics and workflows when there are still no stakes, and it's just conversation. Less pressure means more ideas, and no worry that, at this stage, those answers actually turn into action. But they will mean that you have taken more things into account.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use the "what if" technique for strategic thinking?

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1 What is the "what if" technique?

2 How to use the "what if" technique?

3 Why use the "what if" technique?

4 When to use the "what if" technique?

5 Examples of the "what if" technique

6 Here’s what else to consider

Creative Problem Solving

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How can you use the "what if" technique for strategic thinking?

1

2

3

4

5

6

1 What is the "what if" technique?

2 How to use the "what if" technique?

3 Why use the "what if" technique?

4 When to use the "what if" technique?

5 Examples of the "what if" technique

6 Here’s what else to consider

Creative Problem Solving

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