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How can you use webinars to establish yourself as an expert?

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Webinars are online presentations that allow you to share your knowledge, insights, and expertise with a targeted audience. They can be a powerful tool to establish yourself as an expert in your field, boost your credibility, and attract new opportunities. However, creating and delivering a successful webinar requires careful planning, preparation, and promotion. Here are some tips to help you use webinars to showcase your skills and value.

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Hanie Razaif-Bohlender

#TheCareerDoctor | Sustainable Career Management & Development | C-Suite Career Coach | Transition & Outplacement |…
Norman Kamarudin

| Accredited HRDC Trainer | Editor | Translator | Motivator | Metaller???? Former Director at MPOB

1 Choose a relevant topic

The first step to creating a webinar that establishes you as an expert is to choose a topic that is relevant, timely, and valuable for your audience. You want to address a problem, challenge, or opportunity that your potential clients, employers, or peers are facing, and offer a solution, insight, or perspective that showcases your expertise. To find a suitable topic, you can do some research on your industry trends, competitors, customer feedback, or common questions. You can also survey your existing network or followers to find out what they are interested in learning from you.

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Hanie Razaif-Bohlender

#TheCareerDoctor | Sustainable Career Management & Development | C-Suite Career Coach | Transition & Outplacement | International Trainer, Facilitator & Speaker | Career Development Coach | #EdTech #futureofwork
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Webinars offer several advantages for demonstrating expertise. It is easy to set up and does not need big resources. I find that webinars are an excellent way to: 1) reach a large audience regardless of their geographic location. 2) demonstrate your expertise in action. You can showcase your knowledge through live presentations, case studies, demonstrations, and interactive exercises, allowing attendees to see firsthand the depth of your understanding. 3) Evergreen content: While webinars are typically live events such as live LI, and live YouTube they can also be recorded and repurposed as evergreen content. This allows you to continue leveraging your expertise long after the live event has ended.

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Norman Kamarudin

| Accredited HRDC Trainer | Editor | Translator | Motivator | Metaller???? Former Director at MPOB
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Webinars is a good platform but it requires some technical and IT skills. Personally I prefer physical presentations where audience are more lively and we feel more connected and motivated. However I agree that webinars is useful to widen the participation of a world-wide audience.

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Igor Drudi

?? Conselheiro, empreendedor e facilitador de inova??o ?? Palestrante de negócios, educa??o disruptiva e inova??o ?? LinkedIn TOP VOICES?? + 300 empresas atendidas ? 2x #TEDx #Speaker
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Para escolher temas relevantes para webinars, uma estratégia eficaz é utilizar ferramentas como o AlsoAsked para entender as perguntas mais frequentes e interesses do público-alvo. Isso permite identificar quest?es e temas em alta que s?o diretamente relevantes para a audiência, ajudando a criar conteúdos que atendam suas necessidades específicas e gerem maior engajamento. Utilizando insights de perguntas reais feitas pelo público, você pode alinhar o conteúdo do webinar com as dúvidas e interesses atuais, aumentando sua relevancia e valor para os participantes.

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2 Design an engaging format

In order to effectively engage your audience and deliver your message, it is important to design a format that does not resemble a lecture or a sales pitch. Instead, create an interactive and informative experience by utilizing different elements. Start with a clear and catchy title that captures the attention and curiosity of your audience, then move on to a concise and compelling introduction that outlines the benefits and objectives of your webinar. Follow this up with a logical and structured outline that covers the main points and subpoints of your topic. Incorporate a mix of media, such as slides, images, videos, polls, or quizzes, to illustrate and support your content. End with a Q&A session that allows you to answer questions, address objections, and demonstrate your knowledge. Lastly, provide a clear and strong call to action that tells your audience what to do next.

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Igor Drudi

?? Conselheiro, empreendedor e facilitador de inova??o ?? Palestrante de negócios, educa??o disruptiva e inova??o ?? LinkedIn TOP VOICES?? + 300 empresas atendidas ? 2x #TEDx #Speaker
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Para criar um formato de webinar envolvente e marcante, utilize a técnica do storytelling e a estrutura da jornada do herói, mesclando conteúdo e performance. Apresente o tema do webinar como uma narrativa em que o participante é o herói enfrentando desafios, com o palestrante agindo como mentor. Inclua elementos como o chamado à aventura, enfrentamento de obstáculos, e a transforma??o final, garantindo que a experiência seja n?o apenas educativa, mas também emocionalmente envolvente. Essa abordagem ajuda a criar uma conex?o mais profunda com a audiência, tornando o aprendizado mais impactante e a experiência memorável.

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3 Prepare and practice

The third step is to prepare and practice your webinar before you go live. You want to ensure that you have the right equipment, software, and platform to deliver your webinar smoothly and professionally. You also want to test your audio, video, and internet connection, and have a backup plan in case of technical issues. Moreover, you want to rehearse your webinar several times, either by yourself or with a friend or colleague, to refine your content, delivery, and timing. You want to sound confident, clear, and credible, and avoid filler words, jargon, or distractions.

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Igor Drudi

?? Conselheiro, empreendedor e facilitador de inova??o ?? Palestrante de negócios, educa??o disruptiva e inova??o ?? LinkedIn TOP VOICES?? + 300 empresas atendidas ? 2x #TEDx #Speaker
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Para se preparar e praticar antes de um webinar, comece com um planejamento detalhado do conteúdo, incluindo os principais tópicos e sub-tópicos. Fa?a ensaios para ajustar a dura??o e fluidez da apresenta??o, familiarizando-se com o material e a tecnologia que será usada. Pratique a fala em frente a um espelho ou grave a si mesmo para melhorar a entrega e a confian?a, ajustando sua linguagem corporal e tom de voz para transmitir entusiasmo e manter o público engajado. Finalmente, prepare-se para possíveis perguntas, ensaiando respostas para facilitar uma sess?o de perguntas e respostas dinamica.

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4 Promote and invite

Promoting and inviting people to attend your webinar is the fourth step. To reach your target audience, you can create a landing page that highlights the benefits of your webinar and includes a registration form. Additionally, you can send email invitations to existing contacts, subscribers, or leads and follow up with reminders. Social media posts, stories, or ads that showcase your topic, value proposition, and testimonials can also be used to promote your webinar. You can also leverage your network, partners, or influencers to spread the word and endorse your webinar. Offering incentives such as discounts, bonuses, or freebies may further encourage sign-ups and attendance.

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Igor Drudi

?? Conselheiro, empreendedor e facilitador de inova??o ?? Palestrante de negócios, educa??o disruptiva e inova??o ?? LinkedIn TOP VOICES?? + 300 empresas atendidas ? 2x #TEDx #Speaker
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Na estratégia de produtos de conteúdo, os webinars representam uma ferramenta valiosa no início do funil de vendas, servindo perfeitamente como um ponto de entrada para atrair e educar potenciais clientes. Eles funcionam eficazmente no topo de funil, onde o objetivo é gerar interesse e consciência sobre temas específicos, estabelecendo a marca ou o apresentador como uma autoridade no assunto. Ao oferecer conteúdo educativo e interativo, os webinars capturam a aten??o de um público mais amplo, incentivando o engajamento inicial.

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5 Follow up and follow through

The final step is to follow up and follow through after your webinar. In order to maintain the relationship and trust that you have built with your audience, and provide them with additional value and support, you can send a thank you email with a replay link, feedback survey, and recap of your main points. Additionally, you can share valuable resources such as blog posts, ebooks, or podcasts that relate to your topic. You can also create a community such as a Facebook group, LinkedIn group, or Slack channel for interaction with your audience. Furthermore, nurturing leads or prospects with personalized emails, calls, or messages that move them along your sales funnel or career path is an important step. To finish off the process, plan your next webinar that builds on the previous one or covers a different aspect of your expertise.

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Igor Drudi

?? Conselheiro, empreendedor e facilitador de inova??o ?? Palestrante de negócios, educa??o disruptiva e inova??o ?? LinkedIn TOP VOICES?? + 300 empresas atendidas ? 2x #TEDx #Speaker
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Após um webinar, para manter o relacionamento e confian?a com seu público, é crucial fazer um acompanhamento efetivo. Envie um e-mail de agradecimento com um resumo do webinar, incluindo principais pontos discutidos e quaisquer recursos adicionais, como slides ou grava??es. Considere criar conteúdos de follow-up, como posts de blog, vídeos, ou infográficos que aprofundem os tópicos abordados. Mantenha a comunica??o ativa nas redes sociais e fóruns, respondendo a perguntas e promovendo discuss?es. Ofere?a webinars futuros e outros eventos como oportunidades de aprendizado contínuo, refor?ando a percep??o de valor e fortalecendo a comunidade em torno da sua marca ou expertise.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use webinars to establish yourself as an expert?

1

2

3

4

5

6

1 Choose a relevant topic

2 Design an engaging format

3 Prepare and practice

4 Promote and invite

5 Follow up and follow through

6 Here’s what else to consider

Career Management

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How can you use webinars to establish yourself as an expert?

1

2

3

4

5

6

1 Choose a relevant topic

2 Design an engaging format

3 Prepare and practice

4 Promote and invite

5 Follow up and follow through

6 Here’s what else to consider

Career Management

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