How can you use virtual tours and staging to attract buyers?

1 What are virtual tours and staging?

Virtual tours and staging are digital techniques that allow you to create realistic and immersive representations of your properties online. Virtual tours are interactive videos or 3D models that let potential buyers explore your properties from any angle, zoom in on details, and even walk through the rooms. Staging is the process of furnishing and decorating your properties to make them more appealing and inviting to buyers. Virtual staging is the digital version of staging, where you use software to add furniture, accessories, and other elements to your photos or videos.

2 Why are virtual tours and staging important?

Virtual tours and staging are essential for successful real estate marketing as they can save you time and money, reach more buyers, and enhance your brand. By using virtual tours and staging, you can showcase your properties to anyone, anywhere, anytime. You can also customize your virtual tours to match your style, niche, and target audience. Moreover, virtual tours and staging will help capture the attention of buyers, encouraging them to interact with properties, ask questions, and request more information.

3 How to create virtual tours and staging?

Creating virtual tours and staging can be done in a variety of ways, depending on your budget, your skills, and your goals. You can opt for a DIY approach, using your smartphone or a 360-degree camera to capture photos or videos of your properties and then stitching them together with software or an app. You can also add narration, music, or text for a virtual tour. For virtual staging, you can use a software or an app to edit photos or videos and add furniture, accessories, or other elements. Alternatively, you can hire a professional photographer, videographer, or virtual staging company to create virtual tours and staging for you. However, this option will be more expensive and time-consuming than DIY. Lastly, you can use an online platform that offers virtual tours and staging services. This option will be more convenient and affordable than hiring a professional but less flexible and customizable than DIY.

4 How to use virtual tours and staging effectively?

Creating virtual tours and staging can be an effective way to attract buyers and generate leads. To make the most of them, you should showcase your best features by highlighting selling points like the layout, views, amenities, or upgrades. You should also match your audience by appealing to their preferences, needs, and emotions. For example, if you are selling a family home, use virtual staging to create a cozy and spacious living room with toys and books. Additionally, provide useful information such as the location, neighborhood, schools, or market trends through narration, text, or links. Finally, invite buyers to take the next step with buttons, forms, or pop-ups on your virtual tours and staging.

5 How to measure the impact of virtual tours and staging?

To assess the impact of virtual tours and staging on your real estate business, you need to track key metrics such as views, leads, conversions, and feedback. Views measure how many people are watching your virtual tours and staging, for how long, and how many times they replay them. Leads measure how many people contact you or sign up for your email list after viewing. Conversions measure how many people schedule a showing, make an offer, or close a deal. Feedback measures buyers' and sellers' reactions to your virtual tours and staging. By measuring these metrics, you can evaluate the effectiveness of your virtual tours and staging and make adjustments or improvements as necessary.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?