How can you use video and live streaming to educate your audience on online marketing channels?

Experimentation is key to finding the right audience and your voice. It's important to get started with a platform you've briefly researched and switch later if you believe there's a better opportunity elsewhere. It's difficult to figure this out through research alone; putting yourself out there is key. The other important point here is that there are tools that let you (the content creator) distribute content to multiple platforms, thus making it easier to see what the audiences look like. These tools are relatively inexpensive as you get started and scale as your audience grows.

When creating educational videos or hosting live streams, it's important to be concise and focused on providing valuable information. Avoid overwhelming your audience with too much content at once; instead, break down complex concepts into smaller, digestible segments that are easy to follow. In addition, encourage viewer participation by answering questions and addressing comments during live streams or through video responses. This interaction not only fosters a sense of community but also gives you valuable insights into what your audience wants to learn more about.

Nike's use of Instagram for quick, engaging content shows the importance of matching platform to content type. → Identify where your target audience spends most of their time online. → Consider content exclusivity for platforms like Twitch to drive dedicated viewership. → Evaluate platform algorithms; TikTok favors viral potential, LinkedIn values professional engagement. → Regularly assess platform performance against your marketing KPIs. → Stay updated with emerging platforms to tap into early adopter advantages.

There are many tools that allow you to create one video or live stream and simultaneously stream to multiple platforms. With the extra time and costs being negligible there is no reason not to maximize your distribution. If you find any particular channels that reach your audience well or convert better, consider creating additional content that is native to those platforms.

Based on personal experience, I believe that there are diminishing returns when it comes to "researching without doing." In other words, spend some time figuring out the topics/audience and adjusting your message as you release the content. You'll learn a lot from your audience by putting yourself out there and getting feedback based on releases. You'll also improve the craft of putting together content, distributing content, promoting content, etc.

The script and direction should also be considered beforehand to avoid last minute freezes. Create SOPs for each part of the content creation process so that any one looking at it can understand the task easily. One of the campaigns I led in my previous organization was to localize content for 130 countries. Coordinating with language translators can be challenging if not managed with a structural approach.

Airbnb’s engaging storytelling - connects with audience emotions and values. → Integrate storytelling: Make content relatable and memorable. → Leverage analytics: Tailor content based on audience behavior data. → Incorporate user-generated content: Builds community and authenticity. → Engage through interactive formats: Polls, Q&As to boost participation. → Refresh old content: Update with current trends and data for continued relevance.

I started selecting topics based on questions I found hard to answer. If it was a question that I thought I should be easily able to Google but the resources didn't exist I solved the problem as well as I could then wrote a blog article (at the time) summarizing my best solution. This way, not only would I answer it for others who likely would be looking for the same thing, I also had it as a technical reference for myself. I transitioned to making YouTube videos instead (I tried all sorts of platforms and streaming options but YT worked best). I keep a long list of these types of questions and suggestions for topics. If I find that there is a gap in my niche for a detailed guide or video I am more excited to cover that topic.

I once boosted webinar attendance by 30% using a simple, dual-camera setup. It added dynamism to the presentation. Invest in AI-powered transcription software. Live captioning your content can significantly increase accessibility and engagement. 'Audiencey' is a new tool that analyzes audience engagement in real-time, suggesting when to switch topics or visuals. Remember, technology is your ally in making content captivating!

I never write scripts, I write out concepts as bubbles for what I want to cover with small points below. Then I roughly run through the video in my head. You should know your topic enough to freestyle your words (if you don't then are you really covering a topic you're an expert in?). Scripting seems too robotic and cold. I also make sure to show my face in talking head format as well as when I'm showing screen capture. Nobody can connect with you if you do not show your face. You also absolutely need to get over your fear of listening to your own voice or seeing yourself on video. It's who you really are and the sooner you are aligned with that the further you will go. I can listen to myself all day no problem.

This step is a missed opportunity by many. The goal is to leverage tools to "extend reach." However, each medium, including ones that have the same writing format have their particularities, best approaches, etc. To keep things simple - Focus on the main channel; slowly ramp up "repurposing" with one channel at a time. Example - If you start with content on YouTube, it's easy to repurpose the video and post it on LinkedIn. It's much more difficult to transform it into an insightful Tweet. It will require more effort to repurpose that video for Twitter.

From my standpoint I think it's better to funnel users to a central channel or blog. Repurposing is kind of a waste of time if you want to produce a broader set of content. If you do your job right in picking the topics people will come to you. I don't find any need in posting in multiple places but I work in a narrower niche than some. Just produce the best content you can in a niche you know with topics that fill in gaps within the landscape and people will inevitably start to see you get recommended.

Leveraging A/B testing for video thumbnails increased my click-through rate by 15%. Incorporate heat mapping tools into your videos. They show where viewers most frequently pause or rewatch. Segment your audience data to tailor content. Customized content can boost engagement by up to 40%. Analyzing results is the compass for content strategy refinement!

I gained fresh content ideas by joining a marketers' roundtable discussion group. ? Create a 'learning playlist' of top marketers on platforms like YouTube. Analyze their engagement strategies. ? Collaborations with fellow marketers can lead to a 20% increase in audience cross-over, broadening reach. Stay curious and adaptive; it's crucial for staying ahead in online marketing!

I love to study creative styles. I specifically work mostly in video mediums. Watching trends has always helped me to combine "boring" business content with YouTuber swag and Twitch elements. Something as simple as a small inset video of my face over top of a screen cap has raised the interest of my videos over other PPT heavy boring technical videos. I learned this from streamers. Anything you can take from and experiment with, add to your style, learn and grow but always be true to yourself. Anything else will immediately be seen as insincere and it's tough for an audience to connect if they just don't believe what you're doing.

Stop looking at the numbers, stop worrying about subscriber counts. You can literally buy subscriber counts that don't mean anything. I love the concept from Tim Ferriss of the "1,000 true fans". Meaning if you are authentic and provide real valuable content then you will eventually find a group of hardcore followers who love your work. This is built by being true to yourself, making worthy content and allowing your personality to show through. Connect with your audience and even if you don't have 200K viewers in the first month you will be on the right path. Learn, grow, adjust and have fun!