How can you use video for internal communication?

In my view, online learning platforms are invaluable for improving interpersonal communication skills. I believe these interactive programs offer an excellent way to master crucial abilities like reading non-verbal cues, practicing active listening, managing conflicts, and honing public speaking. What I find particularly useful are the video tutorials and real-time feedback features, which I think provide a safe space to practice.

Estabele?a claramente o propósito dos vídeos e quem é a audiência. Saber o que você deseja alcan?ar e quem você está tentando alcan?ar ajudará a criar conteúdo relevante e direcionado. Analise as necessidades de comunica??o da empresa e ajuste o tom e estilo do vídeo de acordo com o público-alvo.

Using video for internal communications effectively starts with clearly defining your goals and understanding your audience. First, determine what you want to achieve with your video—whether it’s boosting engagement, educating employees, or announcing company updates. Then, consider who your audience is; their needs, preferences, and the challenges they face. This understanding allows you to create content that is not only relevant but also tailored to capture their attention and meet the communication objectives. For instance, a video intended for new hires might focus on onboarding processes, while one for a global team might highlight cross-cultural collaboration.

Selecione o tipo de vídeo (informativo, tutorial, motivacional, etc.) e a plataforma mais adequada (intranet, email, aplicativo de mensagens) para garantir que a mensagem alcance todos de maneira eficiente. Avalie também a preferência do público por consumir conteúdo em dispositivos móveis ou desktops.

The right format and platform is crucial. Start with the content and the preferences of your audience. Different formats, like live broadcasts, recorded messages, or interactive sessions, serve different purposes and engage in various ways. For example, a live Q&A session can foster real-time interaction and build community, while recorded training sessions allow employees to learn at their own pace. Choosing the right platform to host and distribute your videos is also crucial. Whether it’s an intranet site, a dedicated video platform, or even a secure social media group, ensure the platform supports the video format and is accessible to all employees. This alignment between format, platform, and content extends comms reach and engagement.

Mantenha os vídeos curtos e diretos ao ponto. Concentre-se em uma mensagem principal para evitar sobrecarregar os espectadores com informa??es. Utilize um roteiro bem estruturado e evite jarg?es complexos, facilitando o entendimento de todos.

When creating video content for internal communications, capturing and retaining your audience’s attention is crucial. To ensure your videos are engaging and not overlooked, focus on relevance and conciseness. Make sure each video directly addresses the needs, interests, or challenges of your employees and aligns with your organizational goals and culture. Keep your videos short and to the point, concentrating on a single main idea, using straightforward language, and cutting out any unnecessary details or jargon. This approach will help maintain interest and make your messages more impactful.

Incorpore elementos pessoais e emocionais para tornar o conteúdo mais envolvente. Mostre rostos conhecidos da empresa e use histórias reais para criar uma conex?o emocional com os espectadores. Emo??es genuínas e humor apropriado podem aumentar significativamente o engajamento.

Incorporating personality and emotion can significantly enhance engagement. Videos that resonate on a personal level are more likely to capture and retain attention. Think about how you can develop videos with elements that reflect your company's culture and values. Use a tone that is friendly and approachable, and consider featuring familiar faces from within the organization to create a sense of connection and trust. By blending relevance and conciseness with a touch of personality and emotional appeal, your videos will not only communicate important messages but also strengthen the sense of community within your workplace.

Use equipamentos de boa qualidade para garantir áudio e vídeo claros. Planeje a produ??o e edi??o de maneira eficiente para que o conteúdo seja profissional e atrativo. Considere a utiliza??o de gráficos e anima??es para refor?ar a mensagem e torná-la mais dinamica.

To start with a platitude: Everyone is different. Some people take their time to watch a video because that's when the content sticks best. Others want a short summary to keep them up to date without wasting too much time. Fortunately, nowadays both is possible without much effort. I recommend adding at least a transcript to your video, but preferably also a summary. Your colleagues will thank you for it.

Considere a acessibilidade, como legendas para incluir todos os funcionários. Recolha feedback regularmente para ajustar e melhorar continuamente a estratégia de vídeo. Pense também na periodicidade e consistência dos vídeos para manter o público engajado a longo prazo. Utilizar vídeos de maneira estratégica pode transformar a comunica??o interna, tornando-a mais dinamica, envolvente e eficaz.