How can you use video content to engage Enterprise Software prospects?

1 Why video content matters

Video content can help you stand out from the crowd and showcase your value proposition in a clear and engaging way. According to a study by Wyzowl, 96% of B2B buyers watch video content before making a purchase decision, and 66% prefer to watch a short video over reading a text-based document. Video content can also boost your SEO ranking, social media presence, and email marketing performance.

3 How to distribute video content for enterprise software

Once you have created your video content, you need to distribute it strategically to reach your target audience and drive them to action. You can use various channels and platforms to share your video content, such as your website, landing pages, blog, social media, email, webinars, or events. You should also optimize your video content for each channel, using relevant keywords, tags, titles, descriptions, thumbnails, and CTAs.

4 How to measure video content for enterprise software

To evaluate the effectiveness of your video content, you need to measure and analyze key metrics and indicators. You can use tools like Google Analytics, YouTube Analytics, or Wistia to track and report on your video performance. Some of the most important metrics to monitor are views, watch time, engagement, retention, click-through rate, conversion rate, and ROI. You should also collect feedback from your prospects and customers to understand how they perceive and respond to your video content.

5 How to improve video content for enterprise software

Based on your measurement and analysis, you can identify the strengths and weaknesses of your video content and make improvements accordingly. You can test different elements of your video content, such as the length, format, style, tone, script, visuals, audio, and CTAs, and see what works best for your audience and goals. You can also learn from best practices and examples of successful video content in the enterprise software industry and apply them to your own strategy.

6 How to scale video content for enterprise software

As your business grows and evolves, you may need to produce more video content to meet the needs and expectations of your prospects and customers. You can scale your video content production by using tools and platforms that simplify and automate the process, such as Lumen5, Animoto, or Powtoon. You can also outsource or delegate some of the tasks involved in video creation, such as scripting, editing, or animation, to experts or freelancers. You can also repurpose and reuse your existing video content for different channels and purposes, such as creating snippets, teasers, or summaries.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?