How can you use user interviews to understand drivers?
User interviews are a valuable UX research method for automotive designers who want to understand the needs, preferences, and pain points of drivers. By asking open-ended questions, listening actively, and probing deeper, you can gain insights into how drivers interact with their vehicles, what features they value, and what problems they face. In this article, you will learn how to plan, conduct, and analyze user interviews to improve your automotive design process.