How can you use user-generated content and feedback to design a trade show presentation?

2 Find and curate relevant UGC and feedback

Once you have identified your goals and audience, you need to find and curate UGC and feedback that supports your message and showcases your value proposition. You can use various tools and platforms to collect UGC and feedback, such as surveys, polls, quizzes, contests, hashtags, social media mentions, reviews, testimonials, or user forums. You can also ask your audience directly for UGC and feedback, either online or at the trade show. The key is to select UGC and feedback that is authentic, relevant, and engaging, and that aligns with your brand voice and tone.

3 Incorporate UGC and feedback into your presentation

When you have collected and curated UGC and feedback, it's time to incorporate it into your presentation to strengthen your story and engage your audience. There are many ways to use UGC and feedback, such as displaying examples of how customers use or benefit from your product or service, highlighting positive reviews that demonstrate credibility, sharing photos or videos of fans or influencers that showcase brand personality and culture, asking questions or challenges that invite participation or feedback, and displaying live social media feeds or polls with real-time reactions or opinions.

4 Optimize your presentation for visual impact and engagement

To make your presentation stand out and capture attention, you need to optimize it for visual impact and engagement. This means using high-quality images, videos, graphics, and fonts that match your brand identity and theme. It also means using clear and concise language, bullet points, headings, and transitions that make your presentation easy to follow and understand. Additionally, you need to use interactive elements, such as buttons, links, QR codes, or gamification, that encourage your audience to take action or interact with your presentation.

5 Test and refine your presentation based on UGC and feedback

Before you deliver your presentation at the trade show, you need to test and refine it based on UGC and feedback. To do this, ask for feedback from your colleagues, partners, or existing customers. Additionally, you should consider conducting a dry run or rehearsal with a small group of your target audience. Utilizing analytics or metrics to measure the performance and engagement of your presentation is also beneficial. Finally, make adjustments or improvements based on the feedback or data you receive.

6 Follow up and leverage your presentation for future UGC and feedback

Once you have delivered your presentation at the trade show, you should thank your audience for attending and share the presentation with them via email, social media, or on your website. Ask for feedback or reviews on your presentation, product, or service. Encourage your audience to share their own UGC or feedback with you or their networks. Repurpose the content of the presentation for other marketing channels, such as blogs, podcasts, webinars, or ebooks. Leverage the UGC and feedback collected to inform your next trade show presentation or marketing campaign.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?