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How can you use typography to improve internal communication?

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Typography is the art and technique of arranging text to make it readable, appealing, and effective. It can also be a powerful tool to improve internal communication, especially in the digital era where most of your messages are delivered through screens. In this article, you will learn how to use typography to enhance your visual communication best practices and achieve your internal communication goals.

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1 Why typography matters

Typography is not just about choosing fonts and sizes. It is also about creating hierarchy, contrast, alignment, and consistency in your text. These elements can help you convey your message clearly, emphasize your key points, guide your readers' attention, and create a professional and coherent look. Typography can also affect the tone, mood, and personality of your communication, as different fonts can evoke different emotions and associations. For example, a serif font can suggest formality and tradition, while a sans serif font can imply modernity and simplicity.

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Caitlin Anderson, CMP?

Internal Comms | Data + Heart = better outcomes and happier employees
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Writers create worlds with words and sometimes we need to step into the role of visual designers. Matching the message and medium allows you to create something memorable.

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Ruth Lee

People-Centered Communications
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Information hierarchy is important. Value your reader's time and format text in a way that is easy to read. For effective internal communications, consistent styles of typography - e.g. specific colours or font styles can act as visual aids to indicate the context or purpose of the information being conveyed.

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2 How to choose fonts

When deciding on typography, one of the most important decisions you have to make is which font or fonts to use. With thousands of fonts available, it can be difficult to choose the right ones for internal communication. To ensure your font selection works for your purpose and audience, opt for fonts that are legible and easy to read on various devices and screen sizes. Avoid fonts that are too thin, too ornate, or too similar to each other. Additionally, consider how the font reflects your organization's values, culture, and personality. For example, if you want to communicate innovation and creativity, you may select a bold and unique font; if you wish to communicate stability and reliability, you might opt for a classic and simple font. Furthermore, if you wish to use more than one font, make sure they have enough contrast and harmony. A popular way to do this is pairing a serif font with a sans serif font or a script font with a geometric font. You can also use different weights, styles, and sizes of the same font family to create variety and hierarchy.

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Katarzyna Miko?ajczyk

Open-minded | Optimistic | Task orientated
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Question would be - how effectivly encourage empolyees to use choosen fonts? As there is no problem for official internal communicaiton created by Public Affairs/ Internal Marketing Team. However when it comes to content created by empolyees... we can see a looot of variants ;) How to sucesfully prevent that?

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3 How to format text

When it comes to typography, formatting your text is an important aspect to consider. This involves adjusting the spacing, alignment, color, and other attributes of your text. To format your text effectively, make use of white space to create breathing room and balance. Alignment can also help create order and structure in your text, with the most common types of alignment being left, right, center, and justify. Color can be used to create contrast and interest in your text, however it should be used sparingly and strategically as too much can be distracting. With these tips in mind, you can ensure that your internal communication is effective.

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4 How to write text

The final element of typography that can improve your internal communication is how you write your text. Writing refers to how you use words, sentences, and paragraphs to communicate your message. To make your text readable, appealing, and effective, use clear and concise language that avoids jargon, slang, and unnecessary words. Simple and familiar words, short and active sentences, and logical and coherent paragraphs are essential for reflecting your brand identity and voice. Additionally, headings and subheadings can help you break down your text into manageable chunks, highlight your main points, and guide readers' navigation. Lists and bullet points can also be used to summarize your text in a scannable and memorable way, emphasize key points, and show relationships and hierarchy. Through the wise use of typography, you can create hierarchy, contrast, alignment, and consistency in your text to achieve desired outcomes in internal communication.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gladstone Samuel

Qualified Independent Director | ESG Practitioner | PMP?
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It is interesting to know that typography influences decision-making. Typography has a significant impact on the way that audience digest and perceive the information conveyed by the text. Eye-catching type is much more persuasive than weak fonts that don’t reinforce the message of the text.

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Subashini Krishnan

Transforming Digital at Shell Mobility | Pet Juggler
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Simple changes can make your email look professional. 1. Use paragraphs when writing a lengthy note, with breaks at each sub topic. Use titles where appropriate 2. Use bold to highlight a key word, phrase or sentence. You can also use it to showcase a title. 3. Capitals reflect that you are shouting out loud. Use it sparsely. 4. Avoid writing in red… it does not shout confidence. 5. Do not use language used during texting… s instead of yes.

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How can you use typography to improve internal communication?

1

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3

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5

1 Why typography matters

2 How to choose fonts

3 How to format text

4 How to write text

5 Here’s what else to consider

Internal Communications

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How can you use typography to improve internal communication?

1

2

3

4

5

1 Why typography matters

2 How to choose fonts

3 How to format text

4 How to write text

5 Here’s what else to consider

Internal Communications

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