How can you use Twitter to generate more leads for your personal brand?

Mensch LinkedIn-KI, Twitter heisst seit letztem Jahr X, sonst ?ndert sich nix. Oh doch. Elon Musk entwickelt eine Plattform für Rassisten und Hater.

It's simple, all you do is create content for any other platform and share it to Twitter. Creating content specifically for Twitter to amplify your personal brand is not the best use of time...unless you are an influencer*. Or paying for engagement.

I've deleted my personal and professional Twitter profiles. I don't want my business related tweets coming up in a feed next to election deniers, conspiracy nuts, or just plain mean and nasty people who go out of their way to hurt others. Life is too short. Find another way.

Nein, optimieren Sie Ihr Profil nicht. Twitter bzw. X ist unter Elon Musk zu einer Plattform geworden, auf der unternehmerisches Engagement Ihrer Marke schaden wird. Ihre Posts und Ihre Werbung werden über oder unter rassistischen, menschenfeindlichen Posts stehen, die dort inzwischen üblich sind und von X nur in den allerseltensten F?llen entfernt werden. Posts mit Engagement werden schnell in den Kommentaren von AfD- und russlandfreundichen Bots zugemüllt. Engagieren Sie sich auf LinkedIn, Threads, BlueSky - aber nicht auf X, zum Schutz Ihrer Marke.

Optimizing your Twitter profile to generate more leads for your personal brand involves a combination of elements such as profile information, content strategy, engagement tactics, and visual appeal. Here are some tips: 1. Profile Picture and Header: Use a high-quality and professional profile picture. Create a visually appealing header image that represents your brand or showcases your expertise. 2. Bio: Craft a concise and compelling bio that highlights your expertise and value proposition. Include relevant keywords related to your personal brand. Add a call-to-action (CTA) encouraging users to visit your website or contact you. 3. Pin a Tweet: Pin a tweet that reflects your brand or promotes a key offering.

The content on Twitter is very different from the content on LinkedIn. Same as tiktok, insta and Facebook. Each platform has a different personality. By leveraging Twitter you can share a different side of yourself!

I grew my account on Twitter by 19,000 in 2023. Twitter is very different from LinkedIn in culture but very similar as it's a writing platform. If you have ?? premium you can write long posts like you do on LinkedIn. You can also post more frequently... ideally you want to post shorter posts 3-5 times per day as they will not get a lot of exposure. The great thing about Twitter is posts don't last for long... that means you can test ideas and post formats quickly and gather feedback. Avoid posting platitudes and post actual insights from your life and business. ?? is a lot more polarising than LinkedIn be prepared to share your spiky personality.

Content variety and quality are crucial. But let's also think about the timing and context of your posts. Understanding the best times to post for maximum engagement and tailoring your content to current trends or events can significantly boost its impact. It's not just about what you post, but when and how it relates to what's happening in your audience's world. This strategic approach ensures your content is not only valuable but also timely and relevant.

The only way to win on X is to be active on a high frequency since the lifetime of messages/posts are very short and often lost in the avalanche of non-applicable posts

Generating leads on Twitter requires consistently sharing valuable content that resonates with your target audience. Here's a content strategy that combines creation and curation to enhance your personal brand and attract potential leads: 1. Create Original Content: Blog Posts: Write blog posts addressing pain points or providing solutions within your niche. Share snippets and links on Twitter. Infographics: Create visually appealing infographics summarizing key information in your field. Videos: Share informative videos, tutorials, or behind-the-scenes glimpses related to your expertise. 2. Engage with Trends: Trending Topics: Regularly participate in relevant trending topics. Share your unique perspective or insights.

Actively listening and engaging with your audience on Twitter is crucial for building relationships and generating leads for your personal brand. Here are some strategies to effectively listen and interact on Twitter: Set Up Listening Streams: Use Twitter Lists to organize accounts relevant to your industry, competitors, and influencers. Monitor these lists regularly to stay updated on industry trends and conversations. Keyword Searches: Set up keyword searches related to your niche and brand. This helps you find relevant conversations to join. Engage in conversations by responding to tweets that include your specified keywords. Monitor Mentions: Regularly check your mentions and respond promptly to any direct mentions or messages.

Network is key. Just like on LinkedIn it's super important to engage and connect with your audience. Do not only take time to write your own posts but also plan time to read the Tweets / posts and comments of your audience. When you comment try to share a new opinion, a different view or your own experience. The most important thing is to create value for the readers. And listen to your audience. When you read what's on their mind, what bothers them or what problems they have, you'll maybe find opportunities to help them. And that's how you create a loyal network.

Staying informed about industry trends and news is a must-have! Based on my experience, sharing relevant updates and offering my perspective on emerging topics has positioned me as a thought leader in my niche. This, in my experience, attracts followers who are interested in my expertise.

I still see Twitter/X as a valuable place where journalists and other types of online influencers are hanging out for rapid fire interaction. This can be a key opportunity to understand what reporters and podcast hosts regularly talk about, so you can approach them with a topic suggestion on behalf of yourself or a client that's well in alignment with their existing format. That way, your first step will be heads and shoulders above the typical pitch that isn't real news at all and risks turning off someone who sees you obviously didn't study their content in advance.

Aktives Zuh?ren und Interagieren auf Twitter ist entscheidend, um eine echte Community um deine Marke zu bilden. Nutze Twitter-Listen und Suchfunktionen, um relevante Gespr?che in deinem Bereich zu verfolgen und dich einzubringen. Beteilige dich an Chats und Diskussionen, um deine Sichtweise zu teilen und von anderen zu lernen. Reagiere zeitnah auf Kommentare und Fragen zu deinen Posts. Zeige Interesse an den Inhalten deiner Follower, indem du ihre Beitr?ge likest, retweetest und kommentierst. Dieser Ansatz f?rdert Vertrauen und Authentizit?t, was essenziell ist, um langfristige Beziehungen aufzubauen. Sei stets hilfsbereit und respektvoll, denn jede Interaktion ist eine Gelegenheit, deine Marke zu st?rken.

Once I used Twitter to figure out what our potential customers were struggling with, what they liked, and what they needed. I'd keep an eye on the conversations, check out profiles, and spot key topics related to our area of work. Doing this helped us shape our approach and content to connect better with the people we wanted to reach. Also, it's a great channel to find warm leads—people who are interested in what I share or offer. I pay attention to things like likes, retweets, and comments on my tweets. Then, I'd reach out to these users by starting conversations through tweets, mentions, or direct messages.

Twitter kann bei der Lead-Generierung helfen, indem wir für unser Unternehmen relevante Inhalte erstellen, das eigene Profil für die Lead-Generierung optimieren, proaktiv agieren, Twitter-Listen nutzen für potentielle Leads und uns dabei als Expert:in positionieren. Aber Twitter ben?tigt viel mehr Zeit als zB LinkedIn, da das Home Feed sich sehr schnell ver?ndert.

Para generar y nutrir clientes potenciales: Contenido de Valor: Publica contenido útil y educativo para tu audiencia. Ofertas Exclusivas: Comparte ofertas especiales para seguidores, incentivando la acción y fidelización. CTAs: Incluye CTAs en tus publicaciones para dirigir a tu audiencia hacia tu página de destino. Segmentación: Identifica y dirígete a grupos específicos para personalizar tu comunicación. Interacciones: Responde de manera personalizada para crear una conexión más profunda. Encuestas: Usa estos recursos para entender mejor a tu audiencia. Seguimiento: Mantén contacto regular con tus seguidores, demostrando interés y compromiso. Nutrir leads en Twitter implica crear una relación de confianza.

Utilize common sales objections as inspiration for future content... and yes, that does mean marketing collaborates with the sales team! Chances are... if your current customers are asking it, your prospective leads are thinking it too!

O Twitter é uma ferramenta incrivelmente poderosa para gerar e nutrir leads, algo que tenho explorado ativamente para fortalecer minha marca pessoal. Ao entender os pontos problemáticos e interesses dos potenciais clientes, o Twitter oferece um canal direto e eficaz para engajamento. A chave está na comunica??o personalizada – seja através de mensagens diretas, tweets ou men??es. Oferecer valor, n?o apenas em termos de conteúdo, mas também em recursos e ofertas relevantes, pode transformar um simples seguidor em um lead engajado. Além disso, redirecionar o tráfego do Twitter para outros canais digitais, como um site ou webinar, é uma estratégia eficiente para nutrir esses leads ao longo do tempo.

Analyzing your Tweets and posts can help you improve fast. Ideally you write down the topic of your post, when you posted it, the actual text and so on. After a certain period of time like 7 or 14 days (it should always be the same time span between post & analysis) check out how many impressions, clicks, conversions,... you had. That helps you understand which content resonates with your audience or which wordings worked well. Also focus on your goal - having lots of reach is great but if it leads to almost zero or low conversions, it's not that meaningful either.

Pay attention to what your specific audience responds to! - If video posts get the highest impressions, keep posting videos. - Looking to boost your engagement rate? Try utilizing polls, and responding more with your followers! Work smarter - not harder!

Siempre tenemos que medir las métricas de las publicaciones. Es un paso que tenemos que dar para saber qué es lo que nos está funcionando y qué no. Sólo así podremos tener éxito en las áreas en las que nos queramos desarrollar.

Use X (Twitter) to take your research when prospecting to the next level. About to send someone a connection request on LinkedIn? Look at their profile on X first. Look out for: - The tone of their posts on the platform - Their key interests - Who they follow and interact with Use this information when you reach out. A lot of sellers reference the LinkedIn content of their prospects when they reach out to them. Very few use X to take their personalisation a step further. X is rich with data. Use it your advantage when selling.

The big question I have today whether Twitter of X will be around by the end of 2024. I am seeing more and more people slowing down on the platform and possibly considering alternatives such as Bluesky or even Threads. Make sure you monitor where your clients are and make a possible move to another platform. Be where you prospects are actively

Consider calling the person you wish to engage with. Too many people are now frightened to pick up the telephone and make a call

> Consistency is Key: Establish a consistent posting schedule to maintain a steady presence and keep your audience engaged. > Utilize Twitter Lists: Create and subscribe to lists within your industry to streamline content curation and stay updated on relevant trends. > Host Twitter Chats: Organize or participate in Twitter chats to connect with like-minded individuals, expand your network, and showcase your expertise. > Explore Twitter Ads: Invest in targeted Twitter Ads to reach a broader audience and amplify your personal brand message.

Apesar do X (Twitter) ser bastante utilizado mundo afora pelo mercado B2B, no Brasil a cultura da plataforma ficou restrita a B2C. Sendo o LinkedIn ainda a plataforma líder de uso de profissionais.