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How can you use tender feedback to improve your relationships with customers and partners?

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Tender feedback is the information you receive from a client or a partner after submitting a bid for a construction project. It can help you understand why you won or lost a tender, what you did well or poorly, and how you can improve your future proposals. In this article, you will learn how to use tender feedback to improve your relationships with customers and partners in the construction industry.

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1 Request feedback

The first step to using tender feedback is to ask for it. Don't assume that you will automatically get feedback from every tender you participate in. Some clients or partners may not have the time or the interest to provide it, or they may have a policy of not giving feedback. Therefore, you should proactively request feedback as soon as possible after the tender decision is announced. You can do this by sending a polite email or making a phone call to the relevant contact person. Explain that you appreciate their consideration and that you would like to receive some feedback to improve your performance and service.

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Cristian Miguel Zangaro

Software Engineer Team Lead en Cloud Studio IoT
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Para mejorar las relaciones con clientes y socios a través de los comentarios de licitaciones, es crucial analizar detalladamente la retroalimentación recibida. Esto implica comprender las expectativas, identificar áreas de mejora y reconocer los puntos fuertes del proyecto. Utiliza los comentarios para adaptar estrategias futuras, demostrando la disposición para responder a las necesidades del cliente. Esto fortalece la confianza, fomenta la transparencia y establece una base sólida para futuras colaboraciones.

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2 Listen and learn

The second step to using tender feedback is to listen and learn from it. When you receive feedback, whether it is positive or negative, you should thank the person who gave it and show genuine interest and respect. Don't argue, defend, or justify your bid, even if you disagree with some of the comments. Instead, focus on understanding the client's or partner's perspective, needs, and expectations. Ask clarifying questions if necessary, and take notes of the key points. Try to identify the strengths and weaknesses of your bid, as well as the areas where you can improve your quality, value, and differentiation.

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Brian Brogen, PMP

Chief Inspiration Officer / Host of The Build Your Success Podcast / Certified Virtual Presenter / 4X Author
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I have learned to filter my desire to respond by trying to be inquisitive to further understand the person sharing their valued perspective with me. You ask: Can you give me an example of a time when...? or What do you think I can do to improve in this area? The sender feels validated and you get better understanding of how you are perceived.

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3 Analyse and act

The third step to using tender feedback is to analyse and act on it. After you have received and listened to the feedback, you should review it carefully and objectively. Look for patterns, trends, and gaps in your bid performance and process. Compare the feedback with your own assessment and expectations. Identify the specific actions and changes that you can implement to improve your next bid. For example, you may need to improve your research, design, pricing, presentation, or communication skills. You may also need to update your portfolio, references, or certifications. Make a plan and a timeline to execute these actions and changes.

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Ilie Petre-Lazar

Chef de Service
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It is important to understand how the tender winner has provided a better offer and if your tender has been completely understood. Sometimes, the presentation of your offer was not clear or your proposal did not addressed the concerns of the owner.

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4 Follow up and maintain

The fourth step to using tender feedback is to follow up and maintain the relationship with the client or partner who gave it. This is especially important if you lost the tender, as you may have another opportunity to bid for their projects in the future. You should send a follow-up email or letter to thank them again for their feedback and to inform them of the actions and changes that you have made or are planning to make based on their feedback. You should also express your interest and availability for future projects and collaborations. You should also keep in touch with them periodically, by sending relevant updates, news, or greetings, to show your professionalism and commitment.

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5 Share and improve

The fifth step to using tender feedback is to share and improve your knowledge and skills within your team or organization. Tender feedback is not only valuable for you, but also for your colleagues and managers who are involved in the bidding process. You should share the feedback with them, as well as the actions and changes that you have made or are planning to make. You should also solicit their feedback and suggestions on how to improve your bid performance and process. You should also participate in training, coaching, or mentoring programs that can help you develop your skills and competencies in tendering.

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6 Benefit and grow

The sixth and final step to using tender feedback is to benefit and grow from it. Tender feedback can help you improve your relationships with customers and partners by showing them that you care about their needs and expectations, that you value their opinions and insights, and that you are willing to learn and improve. Tender feedback can also help you improve your bid performance and process by helping you identify and address your strengths and weaknesses, and by helping you enhance your quality, value, and differentiation. Tender feedback can also help you improve your skills and competencies in tendering, by providing you with opportunities to learn, practice, and apply new knowledge and techniques. By using tender feedback effectively, you can increase your chances of winning more tenders and growing your business in the construction industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use tender feedback to improve your relationships with customers and partners?

1

2

3

4

5

6

7

1 Request feedback

2 Listen and learn

3 Analyse and act

4 Follow up and maintain

5 Share and improve

6 Benefit and grow

7 Here’s what else to consider

Construction

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How can you use tender feedback to improve your relationships with customers and partners?

1

2

3

4

5

6

7

1 Request feedback

2 Listen and learn

3 Analyse and act

4 Follow up and maintain

5 Share and improve

6 Benefit and grow

7 Here’s what else to consider

Construction

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