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How can you use technology to create a more inclusive communication strategy?

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In today's world, communication is more than just delivering a message. It is also about creating a sense of belonging, respect, and understanding among diverse audiences. Technology can be a powerful tool to enhance your communication strategy and make it more inclusive, but it also comes with some challenges and risks. In this article, you will learn how to use technology to create a more inclusive communication strategy that aligns with your values, goals, and ethics.

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1 Know your audience

Before you choose any technology to communicate with your audience, you need to know who they are, what they need, and how they prefer to receive information. This means conducting research, listening to feedback, and segmenting your audience based on relevant criteria, such as demographics, interests, preferences, and accessibility. Knowing your audience will help you tailor your message, tone, and style to suit their needs and expectations, and avoid any potential misunderstandings, biases, or stereotypes.

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2 Choose the right technology

Technology can offer many benefits for communication, such as speed, convenience, reach, and engagement. However, not all technologies are suitable for every audience or situation. You need to consider the advantages and disadvantages of each technology, and how it fits with your communication objectives, budget, and resources. For example, you might use email for formal and detailed communication, social media for informal and interactive communication, or video conferencing for personal and collaborative communication. You also need to ensure that the technology you use is accessible, user-friendly, and secure for your audience.

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3 Adapt your content

Once you have selected the technology that best suits your audience and objectives, you need to adapt your content accordingly. This means using clear and concise language, avoiding jargon and acronyms, and using visuals and multimedia to support your message. You also need to be aware of the cultural and linguistic diversity of your audience, and use inclusive and respectful language that acknowledges and values their differences. You might also consider using translation tools or services to make your content more accessible and understandable for your audience.

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Ryan de Ste. Croix

Communications Manager
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Adapting content is vital for effective communication. Choosing audience-appropriate technology is just the first step. Clear language, sans jargon, ensures a universal understanding. Visuals enhance engagement and simplify complex ideas. Recognizing cultural diversity, using inclusive language, and respecting differences fosters connection. Going the extra mile with translation tools makes your content globally accessible, a necessity for meaningful connections in our interconnected world.

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4 Engage your audience

Technology can also help you create a more engaging and interactive communication strategy that invites your audience to participate, share, and respond. You can use various features and platforms to create opportunities for dialogue, feedback, and collaboration with your audience, such as polls, surveys, quizzes, comments, chats, forums, or wikis. You can also use social media to build a community around your message, and encourage your audience to follow, like, share, and tag your content. Engaging your audience can help you build trust, loyalty, and advocacy among them.

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Ryan de Ste. Croix

Communications Manager
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Leveraging technology opens avenues for a dynamic communication strategy, inviting active audience participation. Embrace features like polls, surveys, and quizzes to spark dialogue and collaboration. Utilize platforms such as comments, chats, forums, and wikis for diverse interaction channels. Social media, a powerful tool, builds communities and encourages followers to engage through likes, shares, and tags. By engaging your audience, you cultivate trust, loyalty, and advocacy, establishing a strong connection that goes beyond mere communication.

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5 Monitor and evaluate

Finally, technology can also help you monitor and evaluate the effectiveness and impact of your communication strategy. You can use various tools and metrics to measure and analyze the reach, engagement, and outcomes of your communication, such as views, clicks, opens, shares, likes, comments, conversions, or feedback. You can also use tools and methods to collect and process data and feedback from your audience, such as analytics, surveys, interviews, or focus groups. Monitoring and evaluating your communication can help you identify what works well, what needs improvement, and what actions you need to take.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use technology to create a more inclusive communication strategy?

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1 Know your audience

2 Choose the right technology

3 Adapt your content

4 Engage your audience

5 Monitor and evaluate

6 Here’s what else to consider

Strategic Communications

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How can you use technology to create a more inclusive communication strategy?

1

2

3

4

5

6

1 Know your audience

2 Choose the right technology

3 Adapt your content

4 Engage your audience

5 Monitor and evaluate

6 Here’s what else to consider

Strategic Communications

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