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How can you use sync licensing to grow your fanbase?

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Sync licensing is the process of obtaining permission to use a piece of music in a media project, such as a film, TV show, video game, or advertisement. It can be a lucrative and rewarding way for musicians to earn money, exposure, and recognition for their work. But how can you use sync licensing to grow your fanbase? In this article, we will explore some tips and strategies to help you get your music heard by more people and attract new listeners.

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Ace Patterson

CEO of Five Mics (Hip-Hop Trading Card Game) ?? Billboard-Charting Hip-Hop Artist ("Call Me Ace") ?? TEDx Speaker ??…

1 Understand your audience

Before you pitch your music to sync opportunities, you need to know who your target audience is and what kind of music they are looking for. Research the genre, style, mood, and theme of the media project you want to sync with, and see if your music matches or complements it. You can also check out the previous music placements of the project or the company behind it, and see what kind of songs they have used before. This will help you tailor your pitch and showcase your music in the best light.

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Ace Patterson

CEO of Five Mics (Hip-Hop Trading Card Game) ?? Billboard-Charting Hip-Hop Artist ("Call Me Ace") ?? TEDx Speaker ?? Marketing Strategy & Operations ?? Making dreams come true ??
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Typically, music supervisors are searching for particular categories for the music to fit in. So when pitching, it's a good idea to first understand what sounds they're actually looking for to tailor your submissions accordingly. A BIG leg-up for yourself is to understand "music supervisor vocabulary" and categorize your music into folders that match that language. That way, you can be one step ahead in being aligned with your potential music supervisor.

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?? Gregory Dunnigan, Sr.

?? Experienced Music Producer and Composer Specializing in Multi-Media Music Production
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Consider the cultural context of your audience. Different cultures may have distinct preferences for music styles and themes. Ensure that your music aligns with their cultural sensibilities.

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2 Network and build relationships

Sync licensing is a competitive and relationship-driven industry, so you need to network and build connections with the people who can help you get your music placed. These include music supervisors, publishers, sync agents, music libraries, and other music professionals. You can reach out to them via email, social media, online platforms, events, and referrals, and introduce yourself and your music. Be polite, respectful, and professional, and follow up regularly. Don't spam or harass them, but show them that you are interested and reliable.

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3 Showcase your versatility and creativity

One of the ways to stand out from the crowd and impress potential sync partners is to showcase your versatility and creativity as a musician. You can do this by creating different versions of your songs, such as instrumental, acoustic, remix, or edit versions, that can fit different sync scenarios and needs. You can also experiment with different genres, styles, and sounds, and show that you can adapt to different media projects and contexts. This will demonstrate your range and flexibility, and increase your chances of getting your music placed.

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4 Promote your sync placements

Once you get your music placed in a sync project, you can use it as a promotional tool to grow your fanbase. You can share the news on your website, social media, newsletter, and other channels, and link to the media project or platform where your music is featured. You can also tag or mention the media project, the company, or the music supervisor who helped you get the placement, and thank them for the opportunity. This will help you gain more exposure, credibility, and recognition, and attract new fans who discovered your music through the sync project.

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Ace Patterson

CEO of Five Mics (Hip-Hop Trading Card Game) ?? Billboard-Charting Hip-Hop Artist ("Call Me Ace") ?? TEDx Speaker ?? Marketing Strategy & Operations ?? Making dreams come true ??
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Promoting your sync placements is more than just a public announcement saying "look what I just got." To use promotion tactically, you must understand that this is also: 1) Acknowledgment to the music supervisor / company that synced you that you're grateful (which goes a long way and keeps you in mind for future opptys) 2) Proof point for OTHER music supervisors that might see this and also consider you for their projects - whether the same song or others in your catalog (esp. if they like your general sound) 3) Encouragement for your FANS to hype you up, spread the word and create even more momentum around you / the moment / your catalog - all of which furthers points #1 and #2. This is why the worst thing you could do is NOT promote!

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5 Engage with your fans and followers

Another way to use sync licensing to grow your fanbase is to engage with your fans and followers who support your music and sync placements. You can interact with them on social media, respond to their comments and messages, ask for their feedback and suggestions, and invite them to join your mailing list or fan club. You can also create exclusive content, such as behind-the-scenes videos, live performances, Q&A sessions, or contests, that showcase your sync work and your personality. This will help you build a loyal and active fanbase, and increase your word-of-mouth and referrals.

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Ace Patterson

CEO of Five Mics (Hip-Hop Trading Card Game) ?? Billboard-Charting Hip-Hop Artist ("Call Me Ace") ?? TEDx Speaker ?? Marketing Strategy & Operations ?? Making dreams come true ??
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When 2 of my songs were featured in a video game soundtrack, there would be people that'd reach out to me with much praise telling me how they came across my music while playing and became new fans. Whether via social media comments, DMs, and even via chat on Playstation, I always made it a top priority to respond to each person to express my sincere appreciation and gratitude. Fast forward years later, and many of those people are still hardcore fans to this day. The lesson is: "sync licensing" is just one of many tools in your toolkit as an artist as a means to reach, attract and engage your fans (existing + new). You're still the artist tho and should ALWAYS be looking to deepen that bond with your fans each time you reach them.

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Tyler Budd

Senior Director, Digital
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In my experience, synch placements are a great way to engage with your fans and perhaps most importantly, attract new ones. If you are able to publish a scene that your song has been placed in on a social platform, utilize paid media to amplify the reach of the content. Target fans of that specific show to ensure you maximize the exposure and return on the placement.

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6 Keep creating and learning

Finally, the best way to use sync licensing to grow your fanbase is to keep creating and learning new music and skills. You should always strive to improve your craft, your production quality, and your professionalism, and keep up with the latest trends and demands of the sync industry. You should also seek feedback, advice, and mentorship from other sync experts, and learn from their experiences and insights. You should also diversify your income streams, and explore other ways to monetize your music, such as streaming, merchandising, or crowdfunding. This will help you sustain your career, your passion, and your fanbase.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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?? Gregory Dunnigan, Sr.

?? Experienced Music Producer and Composer Specializing in Multi-Media Music Production
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Familiarize yourself with the legal and licensing aspects of sync opportunities. Ensure that your music is properly licensed, and be aware of any restrictions or requirements imposed by the media project.

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How can you use sync licensing to grow your fanbase?

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1 Understand your audience

2 Network and build relationships

3 Showcase your versatility and creativity

4 Promote your sync placements

5 Engage with your fans and followers

6 Keep creating and learning

7 Here’s what else to consider

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