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How can you use storytelling to make meetings more productive?

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Meetings are often seen as boring, ineffective, or even a waste of time by many employees. However, as a supervisor, you know that meetings are essential for communication, collaboration, and alignment. So how can you make your meetings more productive and engaging for your team? One powerful technique is storytelling. Storytelling is the art of using narratives to convey a message, inspire action, or create a connection. In this article, you will learn how to use storytelling to make your meetings more productive in four ways: setting the context, sharing the vision, highlighting the challenges, and celebrating the successes.

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1 Setting the context

Before you dive into the agenda of your meeting, you need to set the context for your team. Why is this meeting important? What is the goal or purpose of the meeting? How does it relate to the bigger picture? To answer these questions, you can use a story that illustrates the background, the relevance, or the impact of the meeting topic. For example, you can share a story about how a customer benefited from your product or service, how a competitor challenged your market position, or how a stakeholder expressed their expectations. A story can help your team understand the significance and urgency of the meeting and get them interested and curious.

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Paul Eder, PhD

I Lead You to New Insights | Strategy Consulting, Artificial Intelligence, & Data Innovation | Author of FIRESTARTERS
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People like to hear about both successes and failures. Either situation can provide learning. But.... the stories are more useful when they are consistent with context. Accordingly, don't tell random stories. Those are harder to follow. Instead, ensure there is some broader relevance to the issues your team members are facing.

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dr. Felicia S.

Hospital Director and Healthcare Operation Director | Master of Occupational Health Medicine | Master of Healthcare Management | Healthcare Management Expert and Instructor
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Start with a Hook: Begin your meeting with a compelling and relevant story. This can serve as a hook to grab your audience's attention and set the tone for the discussion. Whether it's a personal anecdote related to the meeting's topic or a case study that illustrates a point, a well-crafted story can draw people in and make them more receptive to the meeting's objectives.

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2 Sharing the vision

After setting the context, you need to share the vision for your meeting. What do you want to achieve by the end of the meeting? What are the desired outcomes or results? How will they benefit your team, your organization, or your customers? To answer these questions, you can use a story that paints a picture of the future, the possibilities, or the opportunities that your meeting can create. For example, you can share a story about how a similar meeting led to a breakthrough idea, a new partnership, or a positive change. A story can help your team visualize the value and potential of the meeting and get them motivated and excited.

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dr. Felicia S.

Hospital Director and Healthcare Operation Director | Master of Occupational Health Medicine | Master of Healthcare Management | Healthcare Management Expert and Instructor
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Clarify Complex Concepts: Use storytelling to simplify complex ideas or data. A well-chosen narrative can provide context and help team members understand the relevance of the information being presented. By framing facts and figures within a narrative, you make the content more relatable and memorable.

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3 Highlighting the challenges

During the meeting, you need to highlight the challenges that your team faces or needs to overcome. What are the obstacles or difficulties that prevent your team from reaching their goals? What are the risks or uncertainties that threaten your team's performance or success? How can your team address or solve these challenges? To answer these questions, you can use a story that shows the reality, the complexity, or the consequences of the challenges. For example, you can share a story about how a challenge affected your team's work, how a team member struggled with a challenge, or how a challenge impacted your customers or stakeholders. A story can help your team acknowledge and empathize with the challenges and get them ready and willing to tackle them.

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dr. Felicia S.

Hospital Director and Healthcare Operation Director | Master of Occupational Health Medicine | Master of Healthcare Management | Healthcare Management Expert and Instructor
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Inspire Action: End your meeting with a story that inspires action. Share a success story related to the meeting's goals or discuss the positive impact that can be achieved by following through on the meeting's action items. This not only reinforces key takeaways but also motivates your team to work towards the meeting's objectives with a renewed sense of purpose.

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4 Celebrating the successes

At the end of the meeting, you need to celebrate the successes that your team achieved or contributed to. What are the accomplishments or milestones that your team reached or surpassed? What are the positive feedback or recognition that your team received or deserved? How did your team make a difference or add value? To answer these questions, you can use a story that highlights the achievements, the learnings, or the impacts of the successes. For example, you can share a story about how a success boosted your team's morale, how a team member learned from a success, or how a success delighted your customers or stakeholders. A story can help your team appreciate and celebrate the successes and get them inspired and confident.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use storytelling to make meetings more productive?

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1 Setting the context

2 Sharing the vision

3 Highlighting the challenges

4 Celebrating the successes

5 Here’s what else to consider

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How can you use storytelling to make meetings more productive?

1

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1 Setting the context

2 Sharing the vision

3 Highlighting the challenges

4 Celebrating the successes

5 Here’s what else to consider

Supervisory Skills

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