How can you use storytelling to create a unique brand in the travel industry?

Despite AI making such a buzz in the global marketplace, a lot of institutions and individuals agree that it still lacks a human voice. And it always will. Why? Because of the storytelling element. Contrary to popular belief, there are no rules in storytelling. Narratives and story arcs are versatile—dependent on your voice, experience, and ultimate goals. Similarly, when we’re talking brands, a narrative plays an eminent role in determining loyalty and longevity. Customers won’t remember the ingredients that went into your product or the contractors you went through—they will remember how the product, and the brand, made them feel. Storytelling is all about that. Connecting with your audience in a deeper, more meaningful sense.

In my experience, I personally believe that storytelling helps inform our opinions and decision-making. I grew up as a shy kid; therefore, stories helped with my communication and feelings. Sharing our stories allows us to come together collectively while also helping us define what our true values are. Storytelling lets us share information in a way that will generate an emotional connection, and for me, trust was built instantly from impactful stories. My traveling experience throughout the years helped me understand how important it is to network and be comfortable sharing who you are.

People like to associate themselves with something or someone they feel good about; building a story around a brand gives people the option to buy or use the brand's product and feel good about themselves. A brand story should be defined as the personality traits of a real, existing individual; try to be as real as possible.

Knowing who will buy my product will help me create value for them. The target audience is a segment of people who are looking for a solution or just want some difference in their life (generally, it's to avoid pain and gain plasure). Start learning about individuals who can be our ideal customers in terms of product-to-consumer fit, and then start pinning their behaviour.

??Think beyond features and specs. ?? Dive deep into their needs, desires, and those pesky pain points. ?? Offer solutions that hit them right in the feels, not just their heads. It's about the positive impact you make, the life upgrade you deliver. ? Wrap it up with a call to action that's like an invitation to an epic adventure. Don't be shy, tell them to join the party or take that leap of awesome. Keep it short, sweet, and most importantly, tell a story they can't wait to be a part of. Now go out there and make some magic happen! ?

Focus on the experience. Ask yourself, what does this product/service make someone feel? What experience does it provide them? Because when people purchase a product from a brand, they’re more likely to consume other offerings within the product line if they’ve been subjected to a positive experience following their initial purchase.

A brand message is something that will push your audience to go to the next step of the funnel. You need to be very specific and imaginative to create an offering. People like to confirm their beliefs; give them what they believe an ideal brand should be like. Make an image that makes them feel stupid if they don't agree with you, and always remember to make them feel good to associate with our brand.

If you truly know your audience and primary target, the best way is to select up to 10 voices that understand your brand positioning and use them to leverage your branding and experiential marketing activities By doing so you will increase your likability without loosing your credibility.

Brand image comes from a fictional personality created for the target audience, and every person has a vibe with them that tells people how they feel about themselves and what their perspective is. Similarly, our brand is a person (a fictional one, of course), and every message represents and solidifies his image in front of the audience. Using a specific tone in our message can help in positioning the desired image of this person.

When people embark on journeys, they seek more than just a destination; they crave experiences that resonate deeply and leave lasting impressions. By weaving personal narratives into your brand story, you can offer travelers a glimpse into the passion and purpose behind your travel offerings. Share your motivations. What ignited your passion for creating memorable experiences? Authenticity is key here. Incorporating storytelling across various channels is essential for maximizing reach and engagement. Visual platforms like Instagram, TikTok, & Pinterest are ideal for showcasing immersive travel experiences through captivating imagery and videos. Additionally, consider leveraging other mediums such as podcasts or articles.

We have many platforms to get in touch with our target audience. literally, so many Our brand message should be heard by our audience, and it will only be possible by being present where our audience is. channel can be Facebook, YouTube, or mail; whatever platform our audience is using is going to be our channel too.

Don’t go looking for the extraordinary. With the world advancing at lightning speed, everyone is itching to come up with solutions, technologies, and products that reflect their forward-thinking approach. Brands who are behind, or do not specialize, in this novelty sphere decide to revamp their stories in an attempt to match the status quo. Don’t. In an ideal world, it’s more than okay to be pragmatic. Focus on what you have to offer and what this will translate to. Being a visionary doesn’t mean that you’re building something extraordinary and unprecedented. Sometimes, it just means you’re energizing something that’s already there. All the world’s best stories have the same arcs and tropes. But they each have a unique voice.