How can you use StoryBrand to position your product?

1 What is StoryBrand?

StoryBrand is a product positioning framework created by Donald Miller, a bestselling author and marketing expert. StoryBrand is based on the idea that people are wired to respond to stories, and that stories can help you communicate the value of your product more effectively than facts and features. StoryBrand uses seven elements of storytelling to help you create a message that connects with your customers on an emotional level and motivates them to take action.

2 How to use StoryBrand?

To use StoryBrand, you need to follow a simple formula that guides you through the seven elements of storytelling. These include your customer, who has a problem or desire to solve or fulfill, the external, internal, and philosophical conflict they face that your product can help them overcome, as well as you or your brand as the guide with authority and empathy. You also need a plan or steps for your customer to follow to use your product and achieve their desired outcome, a clear and compelling invitation for them to buy your product or sign up for your offer, the negative consequence or cost of inaction they want to avoid by using your product, and the positive outcome or transformation they will experience.

3 Why use StoryBrand?

Using StoryBrand can help you position your product in a way that stands out from the competition and appeals to your customers. It can simplify your message by focusing on the essential elements of storytelling and avoiding confusing or boring your customers with too much information or jargon. Additionally, StoryBrand can help you clarify your value proposition by showing how your product solves your customer's problem, helps them avoid failure, and helps them achieve success. Moreover, it can engage your audience by creating a story that involves your customer as the hero, capturing their attention, stirring their emotions, and inspiring their action. This way, you can make them feel like they are part of your story and that you care about their success.

4 How to apply StoryBrand?

To apply StoryBrand to position your product, you need to start by identifying your customer: Who is your ideal customer? What are their goals, challenges, and frustrations? Then, define your product: What are its features, advantages, and benefits? How does it solve your customer's problem? Next, create a story using the StoryBrand formula that connects your customer, your product, and your offer. Make sure the story is consistent and coherent across all marketing channels. Lastly, test and refine the story with your target audience. Measure the results and adjust as necessary.

5 Examples of StoryBrand

To give you some inspiration, here are some examples of how StoryBrand can be used to position different products. A fitness app can help you lose weight and get in shape with a personalized workout plan based on your goals, preferences, and schedule. WebDesign is a web design service that will create a stunning and professional website for you in just 7 days - no experience or technical skills required. Productiv is a productivity tool that helps you manage projects, tasks, and deadlines with ease so that you can focus on what matters and get more done in less time. Don't miss the opportunity to get fit, have a great website, and boost your productivity - try FitApp, WebDesign, and Productiv today!

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?