How can you use social norms to influence stakeholders?

In the case of use of social norms, one has to identify the specific social norms of stakeholders & see its utility as well -ives. Once you understand those norms and how it is evolved for stakeholders, one can argue his case with positivity of such norms and than go towards the requirement of need of change to the norms. One has to realise that most of stakeholders are having matured & fixed notions and it’s dangerous to point out -ives to such norms. Like an authoritarian or disciplined norm one should not try to start with negatives, rather one has to come with positives and than the need of tweaking such norm for better outcome. Further, when one convince that stakeholder’s ultimate aim is same as yours, you are through in convincing.

Awareness of ethnocentricity and stereotyping is essential to understand social norms. Ethnocentricity is thinking your own culture is the best. Stereotyping is making assumptions about groups. Understanding ethnocentricity and stereotyping is important because it affects how we see and judge different cultures. By being aware of these biases, we can look at social norms more fairly and appreciate the diversity in how people live and behave. It helps us avoid unfairly judging others based on our own beliefs and promotes a more open-minded view of social norms.

A relatively effective way of doing this is by employing techniques like social proof and role modeling. Highlight successful cases and testimonials to create positive narratives. Utilize frameworks like Kotter's 8-Step Change Model, emphasizing the importance of visible leadership. Model the desired behavior by engaging influential stakeholders, such as executives or team leads, in embracing program goals. Encourage open communication channels and provide recognition for those exhibiting the desired behavior. An example is IBM's successful adoption of Agile practices. Executives modeled collaborative behavior by actively participating in Agile rituals, setting a precedent that influenced teams & stakeholders to align with thr principles.

The presence of ethnocentricity and stereotyping poses challenges when attempting to understand social norms. Practical experience shows that we should carefully consider the following aspects. - Ethnocentric tendencies may lead to a biased interpretation of social norms. - Stereotyping can result in misinterpreting behaviors and cultural practices. - Ethnocentric attitudes may create barriers, hindering inclusivity and diversity understanding. - Stereotyping limits one's perspective, hindering a nuanced understanding of diverse social norms. - Ethnocentricity and stereotyping can lead to communication challenges in a multicultural context. It is essential for accurate understanding of social norms.

Identification of norms that is related and influential to there cultural background. Explaining the benefit and consequences but carrying them along in decision making. Making every legal and transperant is also a way of influencing social nornlms