If you have a mobile blog, you probably want to know how well it is performing and how you can improve it. Social media can be a powerful tool to track your blog's performance, reach, engagement, and feedback. In this article, we will show you how you can use social media to monitor and optimize your mobile blog.
Not all social media platforms are equally suitable for your mobile blog. You need to consider factors such as your target audience, your blog's niche, your content format, and your goals. For example, if your mobile blog is about travel photography, you might want to use Instagram and Pinterest to showcase your images and drive traffic to your blog. If your mobile blog is about business tips, you might want to use LinkedIn and Twitter to share your insights and network with other professionals. Choose the platforms that align with your mobile blog's purpose and style.
Instagram and TikTok would be the best bet for a travel blog. Short videos and reels can do the trick, especially if shared with big profiles (whose message aligns with the message of your blog).
To measure your mobile blog's performance on social media, you need to use tracking tools that provide data and insights. Google Analytics is a free tool that can track traffic, sources, bounce rate, conversions, and more. Additionally, most social media platforms have their own analytics features such as Facebook Insights, Twitter Analytics, and Instagram Insights. For further analysis, there are third-party tools like Hootsuite, Buffer, and Sprout Social which can manage multiple platforms, schedule posts, monitor mentions, generate reports, and more. To use Google Analytics you need to install a tracking code on your mobile blog's website.
To measure the performance of your mobile blog on social media, you have to identify which metrics are most relevant and how to track them. Metrics are the indicators that reveal how successful your mobile blog is in achieving its objectives. Common and important metrics for mobile blogs include traffic, engagement, and conversion. Traffic can be tracked using Google Analytics or other tools that show referral sources. You can also monitor the quality of your traffic by looking at metrics such as time on site, pages per visit, and bounce rate. Engagement is the number of interactions that your mobile blog's content generates on social media, which can be monitored with social media analytics or other tools that show likes, comments, shares, retweets, saves, and more. Conversion is the number of actions that your mobile blog's visitors take after coming from social media; these can be tracked using Google Analytics or other tools that measure goals and campaigns. For example, you can track how many visitors sign up for your newsletter, download your ebook, buy your product, or contact you.
To track the performance of your mobile blog on social media, you need to analyze your results and compare them to your expectations and benchmarks. Analysis involves interpreting and understanding the data and insights that you collect from tracking tools. To do this, you can compare your metrics with your objectives and competitors, as well as across different platforms. For instance, if your objective is to increase traffic by 20%, compare your current traffic with previous traffic to see if you achieved this goal. Additionally, if your competitor has more engagement than you, explore what they are doing differently and how you can apply this knowledge. Additionally, if Instagram posts are getting more clicks than Twitter posts, explore what factors are influencing that and how you can optimize your posts for each platform.
To track your mobile blog's performance on social media, you need to optimize your strategy and make adjustments based on your analysis. Optimization involves testing and implementing changes to enhance your mobile blog's performance. You can experiment with different types of content, such as images, videos, infographics, podcasts, or live streams, to see what generates more engagement and traffic. Additionally, you can try posting at different hours of the day, days of the week, or seasons of the year to attract more attention and clicks. Furthermore, you can experiment with different calls to action, such as phrases, buttons, colors, or incentives to motivate more conversions and actions.
Start your blog posts by answering the main question. And don't forget to add posts about the smallest details you take for granted. One of the best blogs on travelling I read was titled: What you mustn't forget when travelling. It was extremely helpful. Aim to help with your blogs, and not just sell.