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How can you use social media to stay up-to-date with industry news?

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Social media is not only a powerful channel for reaching and engaging your target audience, but also a valuable source of information and insights for staying on top of the latest trends and best practices in search engine marketing (SEM). Whether you want to learn new skills, get inspired by successful campaigns, or network with other professionals, social media can help you achieve your goals. In this article, we will show you how to use social media to stay up-to-date with industry news and improve your SEM performance.

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1 Follow relevant hashtags and accounts

One of the easiest ways to find and follow the most relevant and timely content for your SEM niche is to use hashtags and accounts. Hashtags are keywords or phrases that categorize and organize posts on social media platforms, such as #SEM, #PPC, or #SEO. By following hashtags that match your interests and goals, you can discover new posts, articles, videos, podcasts, and webinars from various sources and experts. You can also follow accounts that share valuable and reliable information, such as industry publications, influencers, agencies, tools, or platforms. For example, you can follow @SearchEngineLand, @NeilPatel, @WordStream, or @GoogleAds to get the latest news and tips on SEM.

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Sabrina Limchayseng

Senior Social Media Associate, Brex | Digital Storytelling | Brand Marketing
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Following relevant publications across social is a fantastic resource since they're always pushing out their fresh and latest content. I find myself going to these publications' LinkedIn pages over their actual website because finding new pieces of news is much easier to digest than their websites at times. I'm always scrolling through AdWeek, MorningBrew, and the like on LinkedIn!

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Mindi Sue Sternblitz-Rubenstein, MBA

Vice President Marketing at Parks Associates
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Be an active listener to the news and current events and tie your social posts to relevant industry news or events. For example, how many people made the Super Bowl, football, or sports references around the big game this past weekend?

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Arwa Doriwala

Social Media Strategy and Client Servicing Expert with Influencer Marketing and Content Creation Experience
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Instagram's favourites toggle is an unusual yet effective way to stay updated on the news you care about. Simply add the desired news-wires to your favourites and enjoy a streamlined flow of new at the click of a button!

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Urvashi Porecha

Marketing & Communications Executive
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Social media platforms provide a wealth of resources for staying up-to-date with industry news. By following industry leaders, joining relevant groups, and setting up custom feeds, you can curate a stream of timely updates and insights. Engaging in discussions, participating in webinars, and following relevant hashtags are also effective ways to stay informed and connected within your industry.

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Derick Dixon

Strategically blending creativity, analytics, and performance marketing.
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?? Linkedin is where it's at when it comes to SEM. ?? Beyond the big names and usual advice, there's a whole crew of hustlers doing things differently. ?? These are the people who might not be at every conference or dominating your news feed, but they're cooking up some seriously cool strategies. ?? It's like finding a secret club where everyone's experimenting and not afraid to try new things.

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2 Join relevant groups and communities

Another way to use social media to stay up-to-date with industry news is to join groups and communities that are related to your SEM niche. Groups and communities are spaces where people with common interests and goals can interact, share, and learn from each other. You can find groups and communities on various social media platforms, such as Facebook, LinkedIn, Reddit, or Quora. For example, you can join the Facebook group Search Engine Marketing Experts, the LinkedIn group Search Engine Marketing Professionals, the Reddit subreddit r/PPC, or the Quora topic Search Engine Marketing. By joining these groups and communities, you can ask questions, get feedback, participate in discussions, and access exclusive content and events.

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Rohit Kanzariya

Top 1% LinkedIn Voice | Digital Marketing & Growth Marketer (B2B & B2C) | Performance Marketing | PPC | Media Buying | Google-Certified Digital Marketing Specialist
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Social media can be a great source of industry news and trends if you follow these tips: - Follow relevant hashtags, such as #contentmarketing, #smchat, or #inboundmarketing, to see what topics are popular and what experts are saying. - Create a Twitter list of influencers and thought leaders in your field and engage with their posts. - Set up Google Alerts on key terms and names in your industry to get notified of new articles, blogs, podcasts, etc. - See what's trending on Instagram's Explore tab and YouTube's Trending page to discover visual and video. - Attend virtual or in-person conferences and events related to your industry and follow the event hashtags on social media.

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THEOPHILUS AHENKORAH OKYERE

Student aan de University of Applied Sciences Europe - Amsterdam | TBzadsagency.nl | Gepassioneerd optimistisch over AI | Ik zal praten over AI, marketing en robots
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Social media sites such as LinkedIn and Facebook include a plethora of industry-specific groups and forums. By becoming a member, you'll have access to tools, articles, and conversations held by experts in your field who share your interests.

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Emily Michalak

Building Successful Personal Brands for Over a Decade – Providing Mortgage Solutions with a Personal Touch | SEO Expert | Owner of Hidden Gem Communications Marketing Agency
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Joining SEM niche groups on platforms like Facebook, LinkedIn, Reddit, and Quora is a great way to stay informed and engaged. Participate in discussions, share insights, and access exclusive content to keep up with industry trends.

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Chloe Humphrys

Direct to Consumer Trading ??????
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One of the easiest and best ways to stay up to date with industry news on social media is by being part of groups that are actively sharing content surrounding that topic. It allows you to engage with communities that are interested in the industry and you are going to get a more authentic view of an industry if you are engaging with those within it.

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Javier Corona

Digital Marketing Manager - SEO - SEM - Social Media - Google Analytics - Google Ads - HubSpot - Ai Specialist
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Absolutely, joining niche groups is a game-changer! I've found that active participation in these communities not only keeps me updated but also deepens my understanding of subtle industry trends. It's the real-time Q&A and shared experiences that make these groups invaluable. Plus, the networking opportunities can often lead to collaborations and new projects. Highly recommend it! I prefer Reddit because there are less ads in general.

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3 Create and curate your own content

A third way to use social media to stay up-to-date with industry news is to create and curate your own content. Creating and curating your own content means producing and sharing original or existing content that showcases your knowledge, skills, opinions, or experiences in SEM. You can create and curate your own content on various social media platforms, such as Twitter, Instagram, YouTube, or Medium. For example, you can create and curate your own content by tweeting your insights, posting your case studies, uploading your tutorials, or blogging your reviews. By creating and curating your own content, you can not only learn from others, but also establish your authority, credibility, and visibility in the SEM industry.

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THEOPHILUS AHENKORAH OKYERE

Student aan de University of Applied Sciences Europe - Amsterdam | TBzadsagency.nl | Gepassioneerd optimistisch over AI | Ik zal praten over AI, marketing en robots
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Regularly review and curate your feed to ensure it remains relevant to your interests. This might mean unfollowing accounts that no longer add value or following new emerging influencers in your industry.

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4 Engage with your peers and mentors

A fourth way to use social media to stay up-to-date with industry news is to engage with your peers and mentors. Engaging with your peers and mentors means interacting and building relationships with other people who share your passion and expertise in SEM. You can engage with your peers and mentors on various social media platforms, such as LinkedIn, Twitter, or Clubhouse. For example, you can engage with your peers and mentors by commenting on their posts, liking their content, retweeting their tweets, joining their rooms, or sending them messages. By engaging with your peers and mentors, you can not only get updated and informed, but also get inspired and supported in your SEM journey.

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Emily Michalak

Building Successful Personal Brands for Over a Decade – Providing Mortgage Solutions with a Personal Touch | SEO Expert | Owner of Hidden Gem Communications Marketing Agency
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Engaging with peers and mentors on platforms like LinkedIn, Twitter, and Clubhouse is indeed transformative. Commenting, liking, retweeting, and messaging not only keeps you informed but also fosters inspiration and support in your SEM journey. Truly a game-changer!

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THEOPHILUS AHENKORAH OKYERE

Student aan de University of Applied Sciences Europe - Amsterdam | TBzadsagency.nl | Gepassioneerd optimistisch over AI | Ik zal praten over AI, marketing en robots
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Engage with content by commenting, asking questions, and sharing posts. Interaction can lead to more visibility of relevant content in your feed and opportunities to connect with other professionals.

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5 Use tools and apps to optimize your social media consumption

A fifth way to use social media to stay up-to-date with industry news is to use tools and apps to optimize your social media consumption. Using tools and apps to optimize your social media consumption means using software or applications that help you manage, organize, and filter the content that you see and consume on social media. You can use tools and apps to optimize your social media consumption on various devices, such as desktop, laptop, tablet, or smartphone. For example, you can use tools and apps to optimize your social media consumption by using feed readers, bookmarking services, content aggregators, or notification settings. By using tools and apps to optimize your social media consumption, you can not only save time and energy, but also avoid distractions and information overload.

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THEOPHILUS AHENKORAH OKYERE

Student aan de University of Applied Sciences Europe - Amsterdam | TBzadsagency.nl | Gepassioneerd optimistisch over AI | Ik zal praten over AI, marketing en robots
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Tools like Hootsuite, TweetDeck, and BuzzSumo can help you monitor specific keywords, phrases, and topics related to your industry across various social platforms. This can be a more efficient way to stay informed about the latest trends and news.

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6 Experiment and test your own strategies

A sixth way to use social media to stay up-to-date with industry news is to experiment and test your own strategies. Experimenting and testing your own strategies means applying and evaluating the knowledge and skills that you learn from social media to your own SEM campaigns and projects. You can experiment and test your own strategies on various platforms, such as Google Ads, Bing Ads, Facebook Ads, or Instagram Ads. For example, you can experiment and test your own strategies by trying new keywords, ad formats, audiences, or landing pages. By experimenting and testing your own strategies, you can not only improve your results and performance, but also learn from your own mistakes and successes.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Melanie Peacock PhD, MBA, FCPHR, SHRM-SCP

Boutique HR Consultant | Educator I Dynamic Keynote Speaker l Published Author | Media Commentator | Board Member
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Reading and contributing to social media can become a habit or ritual. Set aside time once or twice a day to read relevant posts and contribute your expertise as well, thereby giving back. By allocating certain times or amounts of time each day, value can be derived from this resource without it become an ineffective and inefficient use of your time.

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Iyke Abel

Google Ads Specialist for Brands Spending $2K-$100K/mo | Paid Search, Conversions | I help brands get the most out of their Ad spend | Google Analytics 4 & GTM Enthusiast. Open to Remote roles only
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Leverage social media for industry news by following thought leaders on platforms like LinkedIn and Twitter, engaging with their content and sharing your perspective and experiences, and joining relevant groups for deep insights. Utilize hashtags to discover trending discussions, and subscribe to key news outlets. Engage actively to refine your feed, use alerts for real-time updates, and curate trusted sources. Participate in webinars and live events for expert perspectives.

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How can you use social media to stay up-to-date with industry news?

1

2

3

4

5

6

7

1 Follow relevant hashtags and accounts

2 Join relevant groups and communities

3 Create and curate your own content

4 Engage with your peers and mentors

5 Use tools and apps to optimize your social media consumption

6 Experiment and test your own strategies

7 Here’s what else to consider

Search Engine Marketing (SEM)

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How can you use social media to stay up-to-date with industry news?

1

2

3

4

5

6

7

1 Follow relevant hashtags and accounts

2 Join relevant groups and communities

3 Create and curate your own content

4 Engage with your peers and mentors

5 Use tools and apps to optimize your social media consumption

6 Experiment and test your own strategies

7 Here’s what else to consider

Search Engine Marketing (SEM)

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