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How can you use social media to promote library services to teenagers?

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Social media is a powerful tool for reaching out to teenagers and promoting library services that appeal to their interests, needs, and preferences. However, using social media effectively requires planning, creativity, and engagement. In this article, you will learn how to use social media to promote library services to teenagers in six steps.

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1 Identify your goals and audience

Before you create or update your social media accounts, you need to have a clear idea of what you want to achieve and who you want to reach. Your goals should be SMART: specific, measurable, achievable, relevant, and time-bound. For example, you might want to increase the number of teen library card holders by 10% in six months. Your audience should be defined by their age, location, interests, and challenges. For example, you might want to target teens who live in your service area, enjoy reading graphic novels, and struggle with homework.

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Victtória Wiedenhofer

Bibliotecária Escolar | Bibliotecária Universitária | Pesquisadora | Normaliza??o | Gest?o de Projetos
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Como sabemos, o mundo muda com a tecnologia e nos dias atuais, tudo está voltado para as mídias sociais, dito isso, muitas bibliotecas precisam descontruir o velho estereótipo de biblioteca e inovar com chamadas criativas para as suas atividade/projetos dentro da realidade dos jovens. Uma boa chamada por exemplo, é falar de uma obra clássica sem o peso que ela carrega, mais citar temas que a obra trabalha, e geralmente obras antigas citam assuntos que foram/s?o tabu, ent?o usar a mídia social para incentivar a leitura através de tabu, é algo interessante para os jovens que s?o engajados no diálogo e debate de ideias.

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2 Choose your platforms and tone

The next step is to choose which social media platforms to use and how to communicate with your audience. You should consider the popularity, features, and demographics of each platform, as well as the time and resources you have to manage them. For example, you might choose Instagram and TikTok for their visual appeal, interactivity, and large teen user base. You should also adopt a tone that is friendly, respectful, and authentic. Avoid using jargon, slang, or formal language that might alienate or bore your audience.

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Nadira J.

Life can only be understood backwards; but it must be lived forwards
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using social media to reach the audience, especially teens a great idea. Follow the trend and perhaps can do a competition, like a book review or transition video definitely can attract their interest

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3 Create and share relevant content

Once you have your platforms and tone, you need to create and share content that showcases your library services and engages your audience. Your content should be informative, entertaining, and diverse. For example, you might post book recommendations, library events, trivia quizzes, user-generated content, and behind-the-scenes stories. You should also use hashtags, captions, and keywords that help your content reach more people and spark conversations. You should also follow a consistent posting schedule and use analytics tools to track your performance.

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Janet Tamez

English Teacher / Writer
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Best practices for content creation are to post "how to" articles and "lists". For example, "How to write a research paper" or "5 free websites to use for citation creation". These topics are also evergreen content, meaning they are timeless and visitors will bookmark this content and return to it at any given time. They will trust the library to provide valuable information and return to the platform for more helpful information.

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4 Encourage participation and feedback

One of the main benefits of social media is that it allows you to interact with your audience and build relationships. You should encourage participation and feedback by asking questions, inviting comments, running polls, hosting contests, and rewarding loyal followers. You should also respond to comments, messages, and reviews in a timely and polite manner. You should also solicit feedback from your audience on what they like, dislike, or want to see more of on your social media accounts.

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5 Collaborate with partners and influencers

Another way to boost your social media presence and promote your library services is to collaborate with partners and influencers who share your goals and values. Partners can be other libraries, schools, community organizations, or local businesses that offer complementary or related services. Influencers can be authors, celebrities, bloggers, or other popular figures who have a large and loyal following among your audience. You can collaborate with them by cross-promoting, co-hosting, or featuring each other's content, events, or products.

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6 Evaluate and improve your strategy

The final step is to evaluate and improve your social media strategy based on your goals and feedback. You should review your analytics data and feedback regularly and identify what works, what doesn't, and what can be improved. You should also keep up with the latest trends, tools, and best practices in social media and library services. You should also be flexible and willing to experiment with new ideas, formats, and platforms. By doing so, you can ensure that your social media strategy is effective, engaging, and relevant.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use social media to promote library services to teenagers?

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3

4

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1 Identify your goals and audience

2 Choose your platforms and tone

3 Create and share relevant content

4 Encourage participation and feedback

5 Collaborate with partners and influencers

6 Evaluate and improve your strategy

7 Here’s what else to consider

Library Services

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How can you use social media to promote library services to teenagers?

1

2

3

4

5

6

7

1 Identify your goals and audience

2 Choose your platforms and tone

3 Create and share relevant content

4 Encourage participation and feedback

5 Collaborate with partners and influencers

6 Evaluate and improve your strategy

7 Here’s what else to consider

Library Services

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