How can you use SEO to promote your art?

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As an artist, you want to share your work with the world and attract more fans, clients, and opportunities. But how do you stand out from the crowd and get noticed by the right people? One way is to use SEO, or search engine optimization, to improve your online visibility and reach. SEO is the process of optimizing your website, content, and keywords to rank higher on search engines like Google and Bing. In this article, you will learn how to use SEO to promote your art and grow your audience.

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Anastasiya Pogorelskaya

Content Manager | Top Content Marketing Voice on LinkedIn
??Navdeep Soni

Shopify SEO Consultant - Building Shopify Apps

1 Choose your niche and keywords

The first step to SEO is to define your niche and target audience. What kind of art do you create and who are you creating it for? What problems, needs, or desires do they have? What words or phrases do they use to search for your art or related topics? These are your keywords, and they are the foundation of your SEO strategy. You want to use keywords that are relevant, specific, and low-competition. For example, if you are a watercolor painter who specializes in landscapes, you might use keywords like "watercolor landscape art", "watercolor landscape painting tips", or "watercolor landscape tutorials".

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2 Optimize your website and content

The next step to SEO is to optimize your website and content for your keywords and your audience. This means making sure that your website is fast, mobile-friendly, secure, and easy to navigate. It also means creating high-quality, original, and engaging content that showcases your art, your story, and your value. You can use different types of content, such as blog posts, videos, podcasts, or ebooks, to educate, entertain, or inspire your audience. You also want to use your keywords strategically in your content, such as in your titles, headings, meta descriptions, alt texts, and URLs.

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Anastasiya Pogorelskaya

Content Manager | Top Content Marketing Voice on LinkedIn
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Use anchor in the first paragraphs, and keywords in headings and closer to the beginning of the article. Make your sentences and paragraphs shorter and easier to read, and optimize your content for mobile devices.

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3 Build your authority and reputation

The third step to SEO is to build your authority and reputation as an artist and an expert in your niche. This means establishing your credibility, trustworthiness, and influence in your field. You can do this by getting featured on other websites, blogs, podcasts, or publications that are relevant to your niche and audience. You can also collaborate with other artists, influencers, or organizations that share your vision and values. You also want to encourage social sharing, reviews, testimonials, and feedback from your audience and customers. These are called backlinks, social signals, and user signals, and they are important factors that search engines use to measure your popularity and relevance.

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??Navdeep Soni

Shopify SEO Consultant - Building Shopify Apps
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Get featured in your industry podcasts, YouTube channels, portals etc to increase your brand value and authority. Get more seen online on different platforms run by industry experts

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4 Measure and improve your performance

The final step to SEO is to measure and improve your performance over time. This means tracking and analyzing your website traffic, rankings, conversions, and other metrics that indicate how well you are reaching and engaging your audience. You can use tools like Google Analytics, Google Search Console, or Moz to monitor your SEO results and identify your strengths and weaknesses. You also want to keep up with the latest trends, best practices, and updates in SEO and your niche. You also want to experiment with different strategies, techniques, and formats to see what works best for your art and your audience.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use SEO to promote your art?

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1 Choose your niche and keywords

2 Optimize your website and content

3 Build your authority and reputation

4 Measure and improve your performance

5 Here’s what else to consider

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