How can you use SEO to increase visibility for your animated TV show?

1 Choose the right keywords

Keywords are the words and phrases that people use to search for your show online. They are also the words and phrases that search engines use to rank your website and show it to relevant users. Choosing the right keywords is essential for SEO, as it helps you match your show with the search intent and interest of your audience. To choose the right keywords, you need to do some research and analysis. You can use tools like Google Keyword Planner, Ubersuggest, or Moz Keyword Explorer to find out what keywords people are using to search for your show, or similar shows, in your niche. You can also look at your competitors' websites and see what keywords they are targeting. You should aim for keywords that have high search volume, low competition, and high relevance for your show.

3 Create engaging content

Content is the core of your SEO strategy, as it is what attracts and retains your audience. You need to create engaging content that showcases your show's story, characters, animation, behind-the-scenes, and more. You can use different formats, such as blog posts, videos, podcasts, infographics, or comics, to appeal to different preferences and platforms. You should also update your content regularly, and make sure it is relevant, original, and useful for your audience. You can use tools like Google Analytics, BuzzSumo, or Social Blade to measure your content's performance and see what topics, formats, and channels are working best for your show.

4 Build links and partnerships

Links are another important factor for SEO, as they signal to search engines that your website is trustworthy and authoritative. Links are also a great way to increase your exposure and reach new audiences. You can build links and partnerships by reaching out to other websites, blogs, podcasts, or influencers in your niche, and offering them valuable content, such as guest posts, interviews, reviews, or giveaways. You can also participate in online forums, communities, or events related to animation, and share your show and website with other enthusiasts. You should aim for quality over quantity, and focus on building links and partnerships with relevant and reputable sources.

5 Promote your show on social media

Social media is a powerful tool to promote your show and increase your visibility online. Social media can help you connect with your audience, build your brand, generate buzz, and drive traffic to your website. You can use different social media platforms, such as Facebook, Twitter, Instagram, YouTube, or TikTok, to share your show's content, updates, teasers, or behind-the-scenes. You can also use social media to interact with your fans, ask for feedback, run contests, or host live sessions. You should optimize your social media profiles with your keywords, website, and show's logo, and use hashtags, tags, and keywords to increase your reach and visibility.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?